Michael Wallen

Evp, Executive Creative Director

Deutsch · Los Angeles, California, United States

Present

IHOP, NerdWallet, Behr, Snapple, PetSmart, Credit One Bank, Pizza Hut

Chief Marketing Officer

Luma · Santa Monica, California, United States

Provide strategic and creative vision for Luma's brand and marketing efforts, driving growth in the core business and playing a crucial role in expanding into original feature films and social impact initiatives. • Authored Luma's comprehensive brand framework, resulting in a multi-year marcom activation plan and a revamped omni-channel strategy inclusive of film, social, print, CRM, website, experiential and editorial content. • Introduced a brand-led approach to theatrical marketing, leveraging content and earned media strategies to cultivate brand affinity and awareness, ultimately leading to improved efficiency in marketing and advertising spend. • Oversaw Luma’s first primary research study on audience, which helped to guide film positioning, creative ideation, media planning, commercial strategy and further defined Luma’s feature mandate. • Oversaw all press and award submissions for studio projects including Oscars, VES and AACTA - securing Luma’s first ever VES nominations.

Partner, Chief Creative Officer

Omelet · Greater Los Angeles Area

Creative leadership and operational oversight. Responsible for maintaining the highest standards of creative excellence - including strategy, planning, campaign development and production. • Integral in the strategic planning and brief development process, working closely with clients and department leadership • Manage staff development, resourcing, growth, and mentorship. • Executive committee member, instrumental in growth, marketing, business/corporate development and key strategic initiatives. • Launched Omelet Studio, a highly profitable division developing traditional and branded content. Produced License To Operate, a feature documentary that premiered at SIFF, and was distributed on all major VOD platforms Brand experience includes: Walmart, Google, Red Bull, AT&T, Microsoft, Nordstrom, Princess Cruises, Guardian Life, Pokemon, Dolby, SoFi, Square Enix, Blizzard, Crunchyroll, WB interactive, Ubisoft, Dreamworks, HBO, Paramount, Sony, Annenberg Foundation, Jhpiego, Whole Foods,…

Partner, Chief Content Officer

Omelet · Greater Los Angeles Area

Evp, Content

Omelet · Greater Los Angeles Area

Vice President & Head of Content

Fox Mobile Group · Greater Los Angeles Area

Led operations and creative direction of Fox Mobile, a digital content studio developing original and licensed content for omni-channel distribution. • Managed the collaboration between producers, app developers, screenwriters, copywriters, art directors, and graphic designers. • Achieved diverse range of creative output; iOS games and apps, original animation, digital marketing campaigns for Fox film and TV properties, and multiple original content series. • Created Brainstorm, a brand-funded digital content series in partnership with Wrigley. Nominated for several content marketing awards. • Successfully developed and launched several mobile games and applications, including the Ice Age 3 iPhone app, which resulted in over 1.6 million iTunes downloads worldwide. • Collaborated with Gracie Films to produce over 500+ pieces of original The Simpsons content,

Ep & Co-Creator

Adult Swim · Los Angeles, California, United States

Adult Swim Co-created THUNDERSTRUCK, a half-hour animated comedy. Responsibilities include: • Series outline and co-wrote pilot script. • Character development and design. • Casting and voice recording. • Storyboards and animatics. • Animation supervision.

Creative Director of Consumer Products & Lifestyles

MGA Entertainment · Greater Los Angeles Area

Creative Director of youth-targeted fashion brands in over ten consumer product categories including: consumer electronics, home décor, sporting goods, stationary, activities, plush, games, apparel and accessories. • Led all brand and packaging efforts for Bratz, Lil’Bratz, and Bratz Babyz across all lifestyles and consumer product categories. • Hired, trained and mentored cross-functional staff of product and packaging designers, copywriters, designers, and product managers in both Hong Kong and US offices. • Creative vision and brand direction for 300+ photo and video shoots for marketing, advertising, POS and merchandising usage. • 50+ fully-integrated marketing and advertising campaigns annually.

Art Director

Patrick Davidson Productions · Greater Los Angeles Area

Art Director for Patrick Davidson Productions, a boutique creative and production service company. • Developed Willowbe Woods Campfire Stories, which included series of children’s books, home entertainment, and licensed consumer products. • Oversaw design direction for corporate and entertainment brands including: American Teacher Awards, U.S. Dept. of Education and The Getty Foundation.

Freelance Creative Director

Carbonated Arts

Freelance creative director focused on TV development, IP/consumer product development, marketing and advertising campaigns • Co-created Thunderstruck, animated comedy at Adult Swim • Co-created Family Band, animated comedy at 20th TV • Co-created Gary: One Man Army, animated comedy at SpikeTV • Co-created Quality Time w/Broken Lizard, live action comedy at TBS • Created and launched line of motivational spoof posters. Over 2 million posters sold in 3000+ retailers worldwide • Created best selling Official Mullet Reference Guide poster, yielding a robust international licensing program

Intern/Concept Designer

Universal Studios Hollywood

Intern with Universal Creative, the research and development group responsible for designing rides, attractions and environments for Universal Studios Theme Parks worldwide. • Member of four-person team dedicated to the conceptual development and ride design based on the Universal film “The Mummy." Ride was eventualy built and opened in both Florida and Los Angeles parks under the name “Revenge Of The Mummy."