Michael King

Partner

Andreessen Horowitz

Present

Product Marketing Partner; Advising portfolio companies across the company building journey. Early stage company launches, audience identification, messaging, positioning and pricing and packaging. Mid stage, GTM hires and team structure, funnel reviews and channels. Later stage, Analyst relations, messaging and competitive positioning. Heading up enablement across the a16z team and training of portfolio presenters for EBCs and events.

Senior Director Cloud Marketing

VMware · Palo Alto

Tasked with helping transform VMware and the customer/public perception of our cloud services and products. Responsible for the VMware Cloud Marketing team, including demand and growth teams, scale teams, partner teams (Google, Microsoft, Oracle), and technology platform teams (including web, revenue ops, product integrations and full mar-tech stack). In 12 months, this team launched an entirely new web presence, marketing stack, and messaging platform, supporting 23 newly launched cloud services. Results-driven teams: The first service reached over 1300 new customer logos in the first 12 months and the second service landed the VMware Tanzu brand for developers. We continue to incubate new services and drive SaaS transformation for VMware.

Director Enterprise Product Marketing

GitHub · San Francisco Bay Area

Responsible for all product marketing, strategy and audience identification for GitHub’s Enterprise focused products. Built out teams and cross-company support for competitive analysis, analyst relations, product launch process and messaging, pricing, and sales enablement. Leads teams responsible for go-to-market planning, product packaging, marketing content and coordination of activities supporting product launches.

Product Strategy Program Director for Mobilefirst

IBM · San Francisco Bay Area

Lead technology and business development strategy for IBM MobileFirst software and cloud offerings including Mobile First platform and Bluemix. Own strategic relationships and ecosystem development for all aspects of the business including partnership, OEM and acquisitions. Select Achievements: • Led the combined Apple and IBM team that launched Swift as an open source project, which became the most popular programming language in the world in less than 12 months and one of most popular OSS projects ever. This was the first major OSS project supported by Apple. • Built partnerships with RMAD partners including multiple marketplace partners and an OEM. • Lead multiple acquisition teams pursuing RMAD, Testing and Analytics vendors.

Vice President Enterprise and Partner Gtm

Appcelerator · Mountain View, CA

VICE PRESIDENT, PARTNERS 2014-2015 Managed the acquisition, enablement, and promotion of Appcelerator’s go-to-market and technology partners. Recruited and managed a team of partner reps and technical resources (SEs) to sell products and services to mobile application development shops. Lead all business development activities with technology partners and OEMs including sourcing, alignment, negotiations, and joint customer planning. Select Achievements: • Transformed go-to-market partner program into a three-tier model including large SIs, development partners, and referral partners resulting in a 100% uplift in partner program revenues and 300% increase in partner referrals. • Oversaw the successful establishment of new OEM partnership including recruitment, negotiations, and technical implementation of products.

Director of Product Marketing

Appcelerator · Mountain View CA

Generate thought leadership and enterprise promotion though extensive external communications, press interviews, customer meetings, speaking engagements, world-wide conferences, and partnership activities. Responsible for all Gartner-related communications. Provided consultation on mid to long-term mobile strategies to all enterprise customers in order to ensure customer satisfaction and drive sales. Oversaw product training and messaging creation, individual deal review, and best practices. Select Achievements: • Provided critical assistance in moving Appcelerator from “Visionary” to “Leader” in the 2014 Magic Quadrant for MDAP. • Drove the development and delivery of the largest quarterly mobile developer survey in the world. • Key-noted numerous industry and technology conferences. Over 100 press mentions in 24 months. • Individualized enterprise mobile strategy consultation services resulted in a 90% renewal rate. • Delivered content-marketing including webinars, white papers and s…

Research Director

Gartner

Led the mobile application and data research for Gartner’s fastest growing and most subscribed to research topic. Select Achievements: • Authored over 30 magic quadrants including WLAN infrastructure, Carriers Services (voice and data), Mobile consumer application platforms (MCAP) and Mobile enterprise application platforms (MEAPs) • Developed ecosystem concept for wireless applications, leading to new client coverage, and subsequent client wins. • Delivered strategy days to both Fortune 500 IT and emerging vendor companies for strategic message creation, customer sales strategies and communication advice. • Made appearances on CNN, MSNBC, quoted regularly in business (Washington Post, Wall Street Journal, USA Today, New York Times, San Diego Union Tribune) and industry press (Wireless Week, CNET, Technology Week, Information Week).

Principal Analyst

Gartner

Drove quantitative research and forecast model creation for mobile, voice, data services, reports and inquiries. Select Achievements: • Designed and developed the first ever application-centric methodologies to forecast wireless carrier data revenues and subscribers based on applications. • Built forecast models for mobile voice, mobile data, wireless LAN, and wireless data device adoption/revenues.

Interactive Marketing Manager

Neopoint

Responsible for Neopoint’s online presence and pattern marketing activities. Recruited and managed Web development and online project management teams. Select Achievements: • Supervised the complete redesign and launch of corporate website, winning Wireless Week’s “site of the week” award. • Established and maintained relationships with e-commerce partners, enabling NeoPoint to become the first wireless handset manufacturer to offer phones and airtime for sale online.

Analyst

Meta Group

Covered telecommunications services including mobile, voice and data, as well as land line voice and data, markets, vendors, and contract negotiations advice. Developed META’s telecommunications vendor and contract evaluation program. Select Achievements: • Created, designed and built the META Telecom expenditures database for contract and RFP response evaluation. • Designed, marketed, and delivered the META Carrier Negotiations Scorecard to enable end-users to negotiate with Telecom carriers (1 million in revenues first year).

Sales Engineer

ACOM

Provided critical technical and customer support during the birth of the wireless industry and massive carrier spend on mobile network build out for Low voltage Contractor that provided design, cabling, and installation support for CCTV and sound reinforcement and evolved into one of the first outsourced wireless network design and delivery providers, including Wi-Fi and 2G. SALES ENGINEER, WIRELESS Designed and oversaw cabling and builds of low voltage wireless and sound networks, including 2G and early Wi-Fi variants. Negotiated sales, time and materials (T&M) contracts and projects for carrier clients and audio users. Provided field help and expertise to technicians on wireless network, audio, and video projects. Early mobile network testing and quality assurance company, founded in 1992 to provide carriers and customers access to mobile voice and data services and devices. Hired to support growing sales team (9 members) with increasingly difficult technical issues