Michael Gedon

GeschäFtsfüHrer

TWO GmbH · Bergkirchen, Bayern, Deutschland

Present

Managing Partner

Michael Gedon Consulting

Present

Strategic Consulting, including business plan & sales strategy development. Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions. Interim Management Marketing Services Sales Services

Owner

SCE GmbH

Present

Editor

Wirtschaftsredaktion Michael Gedon

Present

Writing articles and statements for different newspapers and magazins.

Prozessberater Unternehmenswert:Mensch Plus

unternehmensWert:Mensch plus

Consultant

Offensive Mittelstand · Bergkirchen, Bayern, Deutschland

Vp Sales Emea

Hyperwave AG

Chief Sales Officer and Member of the Board of Directors

memIQ AG

MemIQ AG, a joint venture of HypoVereinsbank and Vodafone PLC. Market segment was Secure Document Management Systems. Target Customers were B2B, B2C and B2E arenas. Operational responsibilities included the restructuring of the business model - special attention given to sales, marketing and professional services. The business plan stipulated a break-even point in 2003. Personal achievements in-cluded the completion of frame contracts with such global players as Eurocard/GZS, Siemens, D2 Vodafone and T-Systems and the entrance to Austria and Switzerland. As the first European provider of Secure Document Management Systems these relationships helped position our product in the market. In July 2002 memIQ was inline with its business plan, despite this fact and due to unrelated market factors the main shareholders HypoVereinsbank and Vodafone withdrew their financial commitment to this venture. That's why memIQ was closed.

Chief Executive Officer

HAN DATAPORT Group

Operational responsibilities included the restructuring of HAN DATAPORT from a generalist in the CAD market to the provider of CAD systems for Facility Management. Restructuring activities included revamping the business model and sales approach, placing greater emphasis on the management of partner relationships and key accounts. Upon the completion of the transformation to a Facility Management Solution Provider in 1999 HAN DATAPORT renegotiated its existing OEM agreement with IBM. In 1999 HAN DATAPORT accomplished a complete turn around of its finances and achieved its best financial results in the 30 years history of the company. HAN DATAPORT had more than 200 employees throughout Europe, 14 VARs and international contracts with American and Canadian companies. Major personal achievements included gaining the retail company C&A as the largest and most profitable new account.

Director Marketing

Oracle Inc.

Operational responsibilities were geared towards increasing brand recognition and the close linkage of marketing and public relations activities with sales campaigns. Public Relations activities were geared towards creating an optimal mix of all media. Advertisement campaigns were executed via television, and the afore mentioned print media as well as mail shots with direct linkage to sales with toll free numbers for lead generation. Internal and external Oracle publications were put in place to communicate new product lines, strategies and success stories. Trade Shows such as CEBIT and Systems, were closely coordinated with sales, giving sales the platform to meet with existing customers, potential customers and prospects. Personal achievements included the measurable increase in brand recognition, European wide programs like “SAP warehouse campaign” as well as more than 30% increase of yearly revenues making Oracle the fastest growing software company in Germany.