About
With over 12 years of experience working with CPG companies, complemented by an MBA in Business Management, I have gained valuable exposure to local, regional, and global business dynamics, including managing multi-country projects. I am consistently recognized as a key contributor with a growth mindset, having successfully navigated various functions, including Consumer Science and Strategic Insights. My journey has involved designing research strategies to test and validate hypotheses that inspire new product solutions, identifying growth opportunities for brands, and developing global communication strategies—including webinars, newsletters, and site development. More recently I’ve been involved in a transformation agenda, leading global capability programs - including e-learnings and bootcamp-style trainings- and overseeing change management strategies. I am a strong team player who fosters innovation and big thinking, with a proven ability to build strong relationships with intern…
Experience
Associate Manager Consumer Insights - Strategic Foresight
Mondelez International · Chicago, Illinois
Present
Provide strategic recommendations by identifying growth opportunities and white spaces through trend scouting and systematization, utilizing a wide range of sources, including secondary research and syndicated data; lead a capabilities-building agenda aimed at driving a mindset shift within a complex matrix organization; oversee global internal communication strategy and execution, working in partnership with cross functional and all level stakeholders; wide organizational exposure; nominated for two global functional awards.
Sr. Scientist Global Innovation
Lead research strategies for global transformational innovation projects, including project kick-offs, ideation sessions, concept development, and co-creation workshops, leveraging foresight, design thinking, digital/AI approaches, as well as primary and secondary consumer research. Experienced in leveraging consumer research data from leading marketing and consulting agencies. Lead a Capability Building agenda within R&D, fostering a mentorship culture within a team of 100+ colleagues. Local lead for D&I Innovation, driving cross-functional impact by pioneering approaches to uncover unmet consumer needs (targeting minorities). Global Functional Award Winner (Immersive Research Exploration with Consumers).
Consumer Science Scientist Ii
Extensive experience leading primary and secondary consumer research, including both qualitative and quantitative methodologies. Provide support to multi-functional and regional projects aimed at driving brand growth and product superiority, supporting Quality Improvement, Innovation and Renovation, and Design to Consumer Value projects in Latin America (local and global biscuits brands). Global focal point for knowledge management; Design Thinking Site Champion; Co-lead of R&D Capability Building agenda, fostering a local mentorship culture.
Consumer Science Reaearcher
Grupo Boticário · Curitiba Area, Brazil
Through experience in sensory and consumer research for Personal Care products, including primary and secondary research sources; Design and execution of consumer research learning plans (briefings, questionnaire and script development, data analysis and synthesis, reporting, and debriefs). Support to product reformulation and portfolio revamps, impacting over 70 SKUs. Member of Design to Value and Agile initiatives.
Sr. Data Analyst
The Hershey Company · São Paulo Area, Brazil
Exposure to Chocolate and Confectionary segment; Data analysis and Synthesis; Dashboard Development; Sales KPIs reporting and Sales Forecast Support.
Sr. Analyst Scientific and Regulatory Affairs - South America
Scientific Researcher - Scientific & Regulatory Affairs/Nutrition Strategy & Communication
Mondelez International · Brazil
Provide technical support for brand communication campaigns (scripts, ads, visuals, claims, marketing policies). Support corporate communication and governmental affairs; Management of product sanitary registers; Development of technical dossiers, and formal responses to consumers and government authorities; Assist corporate quality and customer service; Conduct technical competitive assessments; Development of products labelling; Support regional and multi-functional projects; Company representative at industry associations.
Education
ESPM
Design Thinking
FGV - Fundação Getulio Vargas
Market Research
USP - Universidade de São Paulo
Master of Business Administration - MBA, Business Management
USP - Universidade de São Paulo
Nutrition Bachelor's Degree
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