About
There were two professional dreams that I harboured growing up - to be a TV news anchor, & to produce & host travel shows & documentaries. Both stemmed from my passion for storytelling and human interest stories. Over the last 14 years as a brand, communications & media professional, it is this passion for storytelling & human interest that has been the driving force behind the many hats I've donned. In my last role, I managed partner welfare communications and set up the foundation for Urban Company's ESG, DEI & CSR strategy, framework & initiatives. ----- Currently, I lead Brand, Content & Social for BetterWay, a healthcare platform solving for chronic lifestyle ailments through Ayurveda. ----- Some highlights from my professional journey: 1. Set up UC's first ever employees-led, CSR initiative - Come Let's Clean! - to help clean and improve community spaces. 2. Crafted UC's first brand-building storytelling project - UC Impact - a video series built around the inspiring growth stori…
Experience
Head of Brand & Content | Head of Training & Development
Betterway · Gurugram, Haryana, India
Joined Betterway as the 3rd team member and helped build the brand from the ground up. Led brand, content, and storytelling from inception, across digital and on-ground touchpoints, including Instagram, LinkedIn, YouTube, WhatsApp communities, GMB, offline clinics, and patient education material. Built and mentored a multidisciplinary content team (video, social, design, community, influencers), laying foundations designed to scale beyond individuals. Drove patient-first storytelling - doctor narratives, patient journeys, treatment explainers, and educational content - rooted in medical accuracy and empathy. As a founding team member, took on responsibilities beyond a conventional brand role, including leading the Training & Development function - designing onboarding programs, SOPs, soft-skills training, and brand immersion modules for physicians and technicians to ensure a consistent patient experience across centres.
Senior Manager - Content, Communications & Esg
Urban Company · Gurugram, Haryana, India
Manager - Digital Content & Social Media
Urban Company · Gurgaon, Haryana, India
Senior Features Editor
Burda Media India · Gurgaon
Conceptualised story ideas, researched and wrote diverse lifestyle, travel, health, parenting and human-interest features for two magazines, Better Homes and Gardens and Child, edited and proofread articles, interviewed celebrities and experts from different fields, liaised with contributors and bloggers, handled production and social media, and executed advertorials for magazine clients.
Features Editor
Burda Media India · Gurgaon, India
Features Writer
Burda Media India · Gurgaon, India
Sub-Editor
Deccan Chronicle Holdings ltd · Hyderabad
Responsibilities included designing pages, editing and rewriting stories and reports, working with designers and ensuring all facts are true and valid, all this while adhering to a deadline. I mainly handled the front page but also worked on city, nation, world and special pages.
Sub-Editor
Trainee Sub-Editor
Intern
Ladakh Ecological Development Group (LEDeG) · Leh
Intern
CNN-IBN · Noida
Education
Delhi University
Loreto Convent School
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