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Megan McKee

Megan McKee

Market Research & Consumer Insights

United StatesRetail
Company
The Campbell's Company
Title
Consumer Insights Analyst
Seniority
Senior
Department
Master Marketing
Location
United States
Industry
Retail

About

Market research professional with experience in consumer insights, brand positioning, and advanced analytics. Previous background in buying and merchandising provides a unique perspective on linking consumer trends to business strategy. Recent internship at General Motors supporting global customer research initiatives.

Experience

Consumer Insights Analyst

The Campbell's Company · Philadelphia, PA

Present

Global Customer Research Intern

General Motors · Warren, MI

Associate Buyer

Meijer · Grand Rapids, MI

• Partner with buyer to drive the strategy of assortment, pricing, promotion, planogram, marketing, and delivering metrics to meet the financial plan • Collaborate with Buyer and Merchandise Planner to develop the Financial Plan, complete sales forecasts, and review inventory demand • Managed vendor relationships to predict trends, negotiate funding, and react to business needs • Completed comparative omni-channel shopping to identify fashion trends, strengths and opportunities in the marketplace to ensure Meijer strategies are competitive and merchandise is trend right for the customer • Drove category review and made recommendations based on analysis

Merchandise Planner

Meijer · Grand Rapids, MI

Business Analyst

Meijer · Grand Rapids, Michigan

Merchandising Intern

Meijer

Undergraduate Business Research Assistant

Eli Broad College of Business

Assists in Marketing Research Collaborates in the collection of data Analyzes the relationship between sales people and consumers

Education

Michigan State University

Masters in Marketing Research and Analytics

Michigan State University

Bachelor of Arts (B.A.), Marketing

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