About
Award-winning Creative Director specialized in creating and strategizing engaging social media and digital marketing content for some of today’s top Theatrical, Television, Streaming and Brand campaigns. I’ve built and led highly creative, top revenue-earning creative teams from scratch, always with a focus on efficiency, innovation, and high morale. An egoless, consummate team player, I'm always happy to get my hands dirty — whether it's designing the initial look and feel, creating a deck, or taking the design lead — all in the name of creative problem solving and client satisfaction.
Experience
Chief Social Officer, Managing Partner
Anchor Bay Entertainment · Los Angeles Metropolitan Area
Present
Developing and executing content strategies that transform indie and horror films into viral cultural moments. Leading cross-platform campaigns from concept to execution, specializing in audience development and community building for specialty entertainment brands. Successfully bridging industry insider knowledge with mainstream social media engagement, creating discoverable pathways for cult cinema to reach new audiences. Strategic responsibilities: •Viral content development and optimization (200K+ organic view campaigns) •Platform-specific strategy across TikTok, Instagram, YouTube, and emerging channels •Audience research and behavioral analysis •Brand positioning for niche entertainment properties •Creative campaign ideation and execution (design, motion, editing) •Performance analytics and strategy refinement
Gema (Formerly Promax) Awards Judge, Tv & Streaming - Global
The Global Entertainment Marketing Academy of Arts & Sciences
Present
Part of a group of entertainment and marketing experts that judge digital and broadcast promotional campaigns on creativity, strategy and marketing tactics for the GEMA Awards (formerly Promax). • Collaborate with fellow entertainment and marketing experts to evaluate entries from North America • Provide valuable feedback to participants to help them improve their campaigns • Contribute to the recognition of outstanding marketing efforts in the industry
Creative Director
STN Digital · Los Angeles Metropolitan Area
Group Creative Director, Managing Partner
Digital Media Management · Greater Los Angeles Area
• Founder of the organization’s creative department, hiring and mentoring a team of ~50 full time designers (static and motion), editors, illustrators & producers, creating industry-leading creative while maintaining sky-high retention rates and morale • Oversaw creative pitches and new creative business efforts to an 85% win rate over 10 years. Responsibilities include everything from deck design to mood boards to creating toolkits and style guides • Won over 30 Awards for various campaigns as CD/SCD including 10 Clios (2 Clio Grand wins in '23), 8 Webby Awards, and 6 Shorty Awards • Increased YoY creative revenue continuously, growing profit, staff size and client list year over year • Navigated the creative team and led re-org and strategic growth through company sale in March 2023 • Specialized in creative problem solving, focusing on optimizing output and communicating with stakeholders, clients and creatives to deliver high-quality content under typically tight timelines • Client…
Creative Director
Digital Media Management · Greater Los Angeles, California, United States
Creative Director
Founded department and managed a team of designers as well as created, developed and oversaw all creative as Creative Director. AOR design firm for New York Yankees. Other client list includes: Brooklyn Nets, NJ Devils, Major League Baseball, Wodka vodka brands, SNY, American Express, Madelaine Chocolates, United Football League (UFL), Cartier, and DOTmed, among many others.
Design Director
City of New York · Brooklyn, NY
Directed a team and oversaw creative of all promotional materials for Brooklyn borough events, from billboards and bus kiosks to newspapers and branding. Helped develop the iconic Welcome To Brooklyn signage at each borough entry point. Worked with the Brooklyn Cyclones, Nets, NYC&Co, BAM, The Brooklyn Museum, as well as local elected officials to develop look and feel for popular events such as Brooklyn Book Festival, The Brooklyn!! newspaper, Dine In Brooklyn, Lighten Up Brooklyn and Camp Brooklyn.
Graphic Designer
Formerly Goodspeed & Associates, Designer for clients such as MLB, NHL, Air France, Topps Baseball Cards, A&E Home Entertainment and Showtime Networks.
Education
Pratt Institute
Bachelor of Fine Arts - BFA, Communications Design, Graphic Design Emphasis
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