About
I am fast-learning, empathetic, and love solving customer problems and pain points. I'm looking for the 'next' in my career--I've always learned on-the-job, from starting as a marketing generalist to facilitating user research and testing before it was cool, to program management in the telematics space. I love being able to focus my work rather than being spread too thin either in scope of work or in strategy vs. execution. Put me on a team and you'll know that my part of the plan is taken care of. I've cultivated a positive, results-oriented attitude over the years--I won't spend much time lamenting problems as I will figuring out solutions. I'm intrigued by all sorts of industries and opportunities, and am not limiting myself to the business world.
Experience
Ubi/Telematics Development Senior Specialist
American Family Insurance · Madison, WI
In this role I develop and implement new telematics initiatives for our enterprise companies, focusing on smartphone app front end and customer experience. Helping to translate business needs to app features and functionality is a big part of this role, as is consideration of how work will affect different internal stakeholders. I also continue to act as a subject matter expert on all existing telematics programs, using prior knowledge and experience to inform decisions.
Auto Development and Strategy Specialist
American Family Insurance · Madison, Wisconsin Area
I ran the day-to-day operations of American Family's telematics program, KnowYourDrive. Along with helping promote and educate our internal stakeholders and agent force on the program, I drove user-focused improvements to the program experience, from enrollment to app interaction.
Distributed Marketing Experience Specialist
- Led usability efforts of transition to a new distributed marketing software system used by over 3,000 insurance agents. - Coordinated major usability enhancements of system with vendor, from requirements gathering to design. Created high-fidelity prototypes based on proposed design. - Conducted user research sessions, informal usability tests, 1-on-1 interviews, and surveys with user team. Used information gathered to drive design decisions and system enhancements. - Prioritized system enhancements based on user feedback, support issue tracking, user research, and expert review. - Worked with vendor to drive enhancement of users’ two biggest complaints: system speed and quality of search. The enhancements: • Increased overall satisfaction from 36.5% to 63.8% • Increased satisfaction of system speed from 11.5% to 51.1% • Increased satisfaction in finding products from 11.8% to 37.7% - Transitioned support of distributed marketing software system from a vendor to an in-house team. Set…
Usability Consultant
- Developed new interface designs based on business requirements, user input, and usability testing results. - Created low- and high-fidelity prototypes of websites and applications for client and user review using Microsoft Visio and Axure RP. - Created and implemented both moderated and remote unmoderated usability tests. Presented usability test findings in both written and verbal format, highlighting top issues and metrics. - Conducted user research of both internal staff and field force using surveys, interviews, coffee talk testing, and focus groups. - Used data visualization principles to redesign graphs, process diagrams, and worksheets. - Helped create and edit user interface standards for internal software applications and websites.
Technical Communication Consultant
Marketing Supervisor
Parts Now! LLC
Freelance Film Writer
coreweekly
Pricing Analyst
Education
Wisconsin School of Business
BA, Marketing
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