About
Insights thought leader with extensive experience in generating and converting shopper, consumer and analytic insights into business-building opportunities that result in profitable growth for top-tier companies in CPG, food / beverage, healthcare and retail sectors. A creative thinker and strong collaborator who develops strategy through array of research methods and applications yielding innovative solutions and actionable recommendations. Passionate and highly motivated with demonstrated success in pioneering roles and approaches, elevating functional areas, expanding capabilities, optimizing processes and spearheading enterprise-wide initiatives in highly matrixed organizations. Shopper Insights * Consumer Behavior * Global Consumer Insights * Shopper Marketing * Category Management * Qualitative & Quantitative * Behavioral Science * Semiotics * Sales & Marketing Analytics * Customer Research & Testing * Segmentation * Trend Identification * Loyalty Card Analytics * Communications…
Experience
Volunteer
Dress for Success · Greater New York City Area
Present
Dress for Success is a non-profit organization focused on helping disadvantaged women to acquire jobs, build careers and improve the quality of life for families.
Client Director
Nielsen · Greater New York City Area
Director, Consumer Insights
The Vitamin Shoppe · Greater New York City Area
Assumed newly created role leading insights function across channels for $1.3B omni-channel specialty retailer and contract manufacturer of nutritional products. Focused on pivoting company toward customer-centricity and shaping brand transformation.
Senior Manager, Shopper Marketing Insights - Campbell Na/ Pepperidge Farm
Appointed to new role as first Insights lead for Shopper Marketing function. Designed and led shopper marketing research across Campbell / Pepperidge Farm businesses and trade classes, including eCommerce, directing insight agenda for over year in absence of Shopper Marketing Director.
Senior Manager, Shopper Insights
Hired into new position to set direction for Shopper Insight function and build Shopper Insight capability in areas of processes, tools, training and cross-functional collaboration.
Global Manager, Global Strategic Insights
Managed primary research and consumer insights that informed marketing strategy and plans for J&J Global Intimate Health franchise. Evaluated go-to-market model, including global visual brand identity and new product pipeline. Socialized research findings across global, regional and local teams.
Shopper Insights / Platform Lead
Recruited to help establish new Shopper Insight function across J&J business units based on success in prior position. Managed design and execution of qualitative and quantitative research for Oral Care, Women's Health and Sanitary Protection categories. Established best practices and led development and activation of selling platforms with top retailers.
Director, Category & Consumer Insights
Created and led new department within $1B Personal Products Company that brought insights thought leadership to Sales through primary / secondary research and analytics. Managed team of 4 with focus on capability development and creation of tools and strategic platforms to fuel category and brand growth.
Director Category Management
Kraft / Nabisco
Directed sales research and strategic category management initiatives, approaches and planning processes across trade channels for expanded Confections business ($1.2B). Established first category management team within Nabisco Foods.
Director, Client Service
Information Resources, Inc. (IRI)
Education
Colgate University
Bachelor of Arts (B.A), English / Music
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