About
I build brands and businesses from concept to cash flow. I have extensive experience spearheading strategic change that improves financial performance. My career features CPG, retail, foodservice, SaaS, and consulting. Companies that I’ve worked for include Rich’s, PepsiCo, Numerator, Safeway, Federated Group, and PwC Consulting. I’ve tackled challenges from “How should we revitalize this product portfolio?” to “Where should we take this company in the next ten years?” From the voice of the customer to a successfully launched product portfolio. From conceptualization through implementation. Experience gained in my journey has enabled me to think like a CFO and present like a CMO. Key themes in my career have been strategist, detective, storyteller, and pioneer. My skills include: • Market Research, Insights, Analytics • Marketing • New Business Start-Up • Brand Management • Innovation • Trade Marketing • Customer Marketing • Shopper Marketing • Strategy and Planning • Project Managemen…
Experience
Strategy|Innovation|Customer Experience|Head of Market Research and Insights
Rich Products Corporation · Chicago, Illinois, United States
Present
Power growth by discovering outcome drivers in strategy, innovation, and customer experience for $4 billion global food company in retail, foodservice, and ecommerce channels. Lead team that detects key marketplace trends, identifies trend implications, performs market sizing and segmentation, advances best practices, interprets voice of consumer and customer, develops innovation roadmaps and workshops, facilitates customer ideation sessions, defines metrics, and conducts primary, secondary, qualitative and quantitative research. Direct department planning, budget, suppliers, cross-functional projects, and senior-leader partnerships. Recruit, manage, and mentor team.
Insights|Analytics|Market Research|Senior Director
Numerator · Chicago
Delivery of market intelligence for SaaS and analytics firm now owned by Kantar that enabled brands and retailers to leverage shopper insights, increase the impact of advertising spend, optimize trade promotions, improve category management, and strengthen digital media channel usage. Led practice area and collaborated on selling analytics services. Scheduled, planned, directed, produced, and delivered client engagements. Mentored and managed team.
Marketing|Strategy|Shopper Marketing|Innovation|Insights|Consulting|Director
Adaptive Strategies, Inc · Chicago, IL
Advisor to strategy consulting firm whose client base ranges from Fortune 500 to middle market companies in CPG, retail, foodservice and manufacturing industries. Emphasis on developing critical and strategic thinking skills of mid-to-senior level management. Managed customer marketing for client, who is among North America’s largest and most diversified companies servicing the automotive and mass channels.
Customer Strategy|Customer Partnerships|Manager
PepsiCo Chicago · Chicago, IL
Go-to-market collaborating and partnering on joint initiatives with key national accounts of Quaker, Tropicana and Gatorade businesses. Directed cross-company and cross-functional initiatives with projects that ranged from innovation to new packaging to cost reduction to single supply chain. Led teams in designing, planning and implementing a more retail-shelf-focused customer strategy. Developed partnering vision, formulated business case, established implementation plan and tracked scorecard.
Marketing|Pr|Manager
Launch of national marketing function for legal services and valuation consulting practice group of $4 billion global Top 6 accounting and business advisory firm. Developed and implemented practice marketing plan.
Program Manager|Brand Management|Marketing|Product Management|Director
Marketing direction and execution of complex new consumer packaged goods businesses and brand programs for privately held provider of private brands, products and services to grocery industry retailers. Focus on brand launch from concept to shelf and on brand building post launch of strategically imperative initiatives.
Marketing|Strategy|Advertising|Supply Chain|Manager at Dominick'S Finer Foods
New business start-up, marketing, advertising, shopper marketing, merchandising, strategic planning and supply chain focus. Served as advisor to executive management. Managed teams that ranged in size from 4 to 100 people.
Strategy|Brand Launch|Transformation|Business Analyst
Amersham Holdings
Internal consulting addressing business opportunities throughout the pharmaceutical, biotechnology and radioactive equipment divisions of $250 million subsidiary of British-owned Amersham International. Managed teams that ranged in size from 4 to 40 people.
Consulting|Strategy|New Ventures|Growth|Brand Value|Analytics|Transformation|Senior Associate
External consultant to Fortune 500 consumer packaged goods companies in brand value, trade marketing, consumer promotion, demand management and supply chain. Directed efforts of project teams ranging in size from 4 to 10 people with budget and deliverable responsibility. Marketed and sold consulting services.
Education
Indiana University - Kelley School of Business
MBA
Indiana University Bloomington
BA, Sociology
University of Chicago
Basic Program Of Liberal Arts Education
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