About
A passionate and eager firebrand, working in the outdoor industry. With a bachelor’s degree in marketing from the University of Nebraska and a diverse range of experiences I am driven by nature to bring my positivity, perceptiveness and curiosity to the industry. I am constantly looking to learn, grow and be mentored by the best while also develop and showcase my autonomy and entrepreneurial spirit. I am a confident, creative, and strategic thinker transforming my lifelong passion into a career.
Experience
Product Insights Manager
Present
Drives the integration of consumer insights and market data into the product creation process to develop consumer-focused footwear concepts and marketing strategies. Leverages specialized product knowledge and research methodologies to analyze market trends, point-of-sale data, and consumer feedback. Provides actionable recommendations to product and sales teams, ensuring alignment between market demands and KEEN’s product portfolio.
Global Product Line Manager | Performance
Led the end-to-end product creation process, from consumer insights and market analysis to brief development and go-to-market strategy. Focused on driving innovation and commercial success by balancing performance, sustainability, and unique KEEN brand identity. Collaborated cross-functionally with design, development, merchandising, sales, and marketing teams to bring consumer-driven concepts to life. Managed seasonal line planning, product briefs, and strategic decision-making to align with brand growth objectives and market trends.
Associate Product Line Manager | Performance
Fan Services Representative
KEEN · Portland, Oregon Area
Associate Account Executive
SPS Commerce · Greater Minneapolis-St. Paul Area
•Associate Account Executive in the national sales department of a company that provides cloud-based ecommerce software to retailers, suppliers, third-party logistics providers and partners. •Proactively called prospective customers to learn about, understand and ultimately uncover sales opportunities. •Aligned with executives of the supplier community to educate them of the changes in the new era of ecommerce to help them streamline their supply chain and scale their business. •Partnered cross-functionally with account teams to find creative ways to maximize upsell to suppliers. •Provided valued customer service by communicating accurate product information and timely follow-up in a candid, clear, and professional manner to carry out honest relationships with our customers. •Utilized a consultative sales approach by asking appropriate questions seeking to understand the prospective customers’ business needs.
Brand Ambassador
Mountain Dew Label Product Launch •Leveraged personal knowledge of student body and campus life at UNL to develop and implement marketing strategies and techniques for the Label Series brand of Mountain Dew. •Developed 3-month strategic plan on specific and targeted actions to build enthusiasm around the new product line and increase awareness of the brand to the target market. •Coordinated promotional events for Mountain Dew on campus to educate students by providing them knowledge on the products through facts, samples, and giveaways. •Identified key relationships within campus authority, staff, and club leaders to build partnerships for events around campus resulting in a mutual benefit for both myself and the sponsored club. •Built innovative marketing campaigns through social media by using creative thinking and problem solving skills to achieve maximum customer engagement.
Education
University of Nebraska-Lincoln
Bachelor of Business Administration (B.B.A.), Marketing
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