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Martina van Hettinga

Martina van Hettinga

Executive Search & Leadership Advisory I Founder I Entrepreneur I Supervisory Board Member I Angel Investor

Berlin, Berlin, GermanyManagement Consulting
Company
i-potentials GmbH
Title
Managing Partner
Seniority
Founder
Department
C Suite
Location
Berlin, Berlin, Germany
Industry
Management Consulting

About

Shaping the future of business starts with the right top level leadership. As Managing Partner at i-potentials, I specialize in C-level executive search for transformational and entrepreneurial leadership – with a particular focus on CEO, CFO and other top-level roles in growth, succession, and turnaround scenarios. I advise private equity and venture capital funds as well as fast-growing companies, Mittelstand champions, and corporates navigating structural change. With many years of experience in building and developing top management teams, I’ve helped shape the European digital ecosystem and actively contribute to the long-term competitiveness of the German economy. At i-potentials, we work at the intersection of technology, capital, and leadership – supporting our clients in scaling, professionalizing, and building future-ready leadership teams that drive real business transformation. Beyond executive search, I support the strategic appointment of (supervisory) board members and a…

Experience

Managing Partner

i-potentials GmbH

Present

At i-potentials, we advise founders, investors, and boards on how to identify and attract the right leadership talent in times of change. As Co-Owner and Managing Partner, I am responsible for our executive search and leadership advisory projects for C-level and board positions – with a focus on: * Private equity portfolio companies (growth, buy & build, turnaround) * Tech scale-ups & digital business models * Succession and transformation in the German Mittelstand I am responsible for client relationships, search strategy, and candidate engagement, ensuring that every appointment strengthens both the leadership culture and strategic capabilities of our clients. Our executive search approach is highly consultative and grounded in strategic diagnostics: we work with our proprietary LEAD Framework to assess leadership effectiveness in the context of transformation and value creation. It’s not just about filling roles. It’s about building leadership teams that move companies forward.

Member of the Supervisory Board

Grupa Pracuj

Present

Grupa Pracuj S.A. is one of the leading HR tech platforms in Europe, operating digital recruitment and talent management services across several countries. With a strong focus on innovation and digital transformation in the labor market, the company supports organizations in attracting, hiring, and retaining top talent through technology-driven solutions.

Founder & Managing Director

MOREDIVERSITY.de · Berlin, Germany

Present

MoreDiversity.De is a non-profit platform promoting diversity, equity and future skills across education, media, politics and business to strengthen Germany’s future viability sustainably - from early childhood education to the boardroom. Find out more here: www.morediversity.de

Advisory Board Member

Cremanski & Company · Berlin, Germany

Present

Cremanski & Company is a strategy consultancy specialized in building and optimizing revenue organizations for fast-growing B2B companies. With a deep focus on sales excellence, data-driven processes, and organizational scalability, the firm empowers founders and leadership teams to establish high-performing go-to-market structures – from early stage to scale-up and beyond.

Investor & Supporter

NAP

Present

NAP (formerly Cavalry Ventures) is an early-stage venture capital firm based in Berlin, backing ambitious founders across Europe who are building category-defining companies. With a hands-on, founder-first approach and a strong network across the tech ecosystem, NAP supports startups from pre-seed to Series A – with a focus on long-term partnership, operational excellence, and sustainable growth.

Founder & Managing Director

MaWeVentures · Berlin, Germany

Present

Angel Investments - SAAS B2B / HR Tech & more

Board Member

Solytic - data-driven marketplace for PV plants · Berlin Area, Germany

Business Mentor

Techstars · Berlin, Germany

Chief of Staff

Team Global

Executive Assistant

Swerford Holding · Gibraltar/ Hamburg

Education

ESCP Business School

Master of European Business, International Management, Finance, Marketing, Business Strategy - Berlin & London

Freie Universität Berlin

Bachelor of Arts, Media & Communication, Politics

CELSA Paris-Sorbonne

License 3, Public Relations, Sociology, Marketing

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