About
My passion lies in uncovering insights about consumer and shopper behavior. I seek to understand what people need and want, and help companies deliver this to them. In an increasingly fragmented culture where we are divided in so many ways, some of the only things we have in common are the brand of toilet paper we use, the color of the mac and cheese box in our pantry, or the memories of a soul-warming bowl of soup on a chilly day. My key strength is my ability to make sense of "big data” and tell a story, boosted by the fact that I am equally creative and data-obsessed. I can dig deep and pore over the numbers, but I love to step back and make a compelling C-suite recommendation to drive business strategy. Through a variety of research methods, data visualization techniques, and advanced analytics, I seek to drive business outcomes, with the end goal of improving the lives of consumers, including my friends and family – and me!
Experience
Director, Shopper Insights
Campbell Soup Company · Greater Philadelphia
Vice President, P&G Client Success
NielsenIQ · Cincinnati Area, KY
Director, P&G Client Success
NielsenIQ · Cincinnati Area, KY
- Drive strategic client engagement leveraging all Nielsen assets applicable to client goals, including market, industry and sales expertise as well as analytic and data visualization ability - Manage top client account across retailer and category teams with multi-million dollar revenue accountability - Lead team of associates ranging in experience and ability– engaging, enabling, and exciting them - Penetrate and establish enduring client relationships with senior decision makers at P&G by demonstrating on-going value
Senior Manager, Enterprise Analytics
NielsenIQ · Cincinnati Area, KY
- Executed and analyzed predictive attrition model, then shared at industry conferences - Drove culture change among HR team from intuition and experience led to data led - Completed several analyses on internal associate data, leading to resetting of HR priorities
Talent Manager, Human Resources
NielsenIQ · Cincinnati Area, KY
- Lead entry level and mid level top talent rotational programs- selecting, managing, and developing 18 high performing associates across different business verticals - Create and deploy analytic and client service best practices to rising talent - Develop and execute first ever Manager Conference for 150+ manager level associates to engage high risk talent and build pipeline of strong managers - Manage Job Opp Portal, finding associates strategic second hat opportunities, and in turn providing leaders with support for key initiatives
Client Manager, P&G Oral Care
NielsenIQ · Cincinnati Area
Manage team supporting P&G Oral Care, ensuring delivery of accurate, relevant, outcome-focused insights and data to the business.
Associate Client Manager, P&G Hair Care
NielsenIQ · Cincinnati, Ohio Area
- Created best-in-class new product tracker for NA Leadership Team, reapplied across teams - Determined top opportunities for Hair Care and Color brands, guiding portfolio strategy - Successfully defended brands across various retailers from distribution cuts by creating strong defense stories (template now leveraged as best in class defense story) - Identified breakthrough sizing opportunity- incorporated into FY13-14 strategic plan - Tackled previously unanswerable questions around consumer hair care behavior through custom panel analytics - Engaged with R&D team, building Nielsen data into the earliest stages of product pipeline
Emerging Leaders Associate
NielsenIQ · Greater Chicago Area
Selected to participate in a competitive leadership rotational program (4 analysts chosen from ~90) Gained experience across different clients and all three pillars of Nielsen's "Buy" business, sharpening analytic skills, quantitative ability, problem solving, process improvement and client management. Rotation 1 (Continuous Analytics, Kraft Foods) - Provided valuable insights and recommendations through the completion of numerous short and long term analyses to address business critical and often time-sensitive client questions - Recommended innovative product ideas, resulting in the successful launch of 3 products - Facilitated difficult transition between Custom and Syndicated databases by highlighting differences and demonstrating to key stakeholders how to access new data Rotation 2 (Custom Analytics, Advanced Solutions) - Completed custom market size and forecasting analyses leveraging advanced statistical techniques - Paved the way for future project work and helped develop rela…
Innovation Analyst, Pfizer Consumer Healthcare
NielsenIQ · Greater New York City Area
- Completed 10+ studies ranging the BASES product spectrum from quick concept evaluation to complete shelf overhaul - Consistently demonstrated strong analytic ability, integration of Nielsen offerings, organization and timeliness - Forecasted new product launches collectively valuing over $1B - Exemplified superior data visualization and story-telling, garnering unsolicited team and client recognition
Education
Denison University
Bachelor's degree, Economics, French
Find leads like Mariel
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free