Marie GUIRRIEC (LESCOT)

Category / Sales Insights Manager

Beecher's Handmade Cheese · Seattle, Washington, United States

Present

Customer Marketing Manager Emea - Global Travel Retail (Gtr)

The Hershey Company · Seattle, Washington, United States

- Full management responsibility of the regional trade marketing budget. - Developing & executing the regional marketing plans (Retail activities, Launches, tasting events, promo value offer) - Leading Capex projects including brief design, sourcing, production, and installation of branded stands in line with airports requirements. - Identifying a compelling, profitable assortment based on market trends and customer needs analysis. - Partner with VM to optimize shelf space and enhance product visibility in retail. - Organizing the TFWA Cannes event (space negotiation, stand design, samples selection)

Associate Customer Marketing Manager Americas - Global Travel Retail (Gtr)

The Hershey Company · Seattle, Washington, United States

- Report directly to the Customer Marketing Manager Team Lead. - Developing & executing the regional marketing plans to deliver business goals and gain market share. - Identifying a compelling, profitable assortment based on market trends and customer needs analysis.

Airports Key Account Manager & Category Manager

Heinemann Americas, Inc. · Miami, Florida, United States

Mission: Drive the global business strategy for Houston Airport Duty Free stores for Perfume & Cosmetics category - Rebuilding the initial brands assortment at the sku level and set up the PQs , maintaining assortments based on current sales trends. - Reviewing and analyzing department trends, category and brands performance to determine best strategic approach in order to grow business activity. - Maximizing product category sales by driving strong marketing promotions (HPPs/SPPs, SPIFF, Contests, SPO). - Developing forecasts with planners to meet all merchandise sales and maintain optimal stock level in store. - Implementing processes on new listing / delisting assortment. - Participating on Airports’ RFPs Key Achievements: - Sell in P&C category: +20% / Sell Out: +46% 2+ CAGR - Reduce the value of P&C slow movers/ discontinued items to 12% of total stock value by implementing exit strategy with vendors (Mark Down, RTV)

Account Executive - Travel Retail North America (Givenchy and Kenzo)

LVMH Perfumes & Cosmetics · Miami, Florida, United States

Mission: Responsible for developing the company’s sales indicators (Sell-out / Sell-in / Market Share) and implementing the company’s commercial & marketing strategies through the US and Canadian Airports. - In charge of 19 East Coast Airports (50 POS) and overseeing worldwide operators (DUFRY, DFA, DFS) - Traveling extensively (40% of the time) and developing strong and trustful relationships with buyers, store managers and sales associates. - Planning, budgeting, developing and implementing the marketing plan – Total of 24 promotional events executed in 2016. - Controlling, analyzing profitability of each point of sales and measuring promotions effectiveness. - Developing standardized reporting by integrating KPIs to analyze MTD / YTD sell out, to evaluate stock in order to identify business opportunities. - Managing forecasts to meet operators demands (catalogue products + POSM) - Managing main expenses of the P&L (Decoration / SPIFF / BC / GWPs) budget per account. - Ensuring, impr…

Regional Coordinator - Travel Retail Worldwide

LVMH Perfumes & Cosmetics · Levallois-Perret, France

Regional Coordinator - Travel Retail & Local Market - Middle East

Kenzo Parfums · Paris, France

- Supporting Travel Retail and Domestic markets business through retailers from Middle East region. - Managing customer orders, support with sellin and sellout analysis - Making recommendations on the promotional plan in terms of GWPs and POSM - Following-up marketing plan and forecasts; - Supporting client needs with highest quality standards for total satisfaction

Assistant Brand Manager

Trimex Pty Ltd · Sydney, Australia

- Working closely with brand managers on the Marketing book in order to introduce new launches, GWPs, and line extensions to the main operators such as Nuance; - Participating to new fragrances launches on the market such as Paco Rabanne Pour Elle ; - Developing POSM for animations by working with local suppliers; - Processing export and DFS orders.

Assistant Buyer

Tristan Export · Cape Town, Western Cape, South Africa

- Working on the 2003 flagship project: opening of the “5 star Hotel Kwanda Soyo” in Angola (Export of furniture, soft furnishings, decor items, appliances) - Assisting the clients in the process of furbishing and decorating by sourcing products to fit their budget - Setting up a data base with products and suppliers sourcing.