Maria Claudia Tafur

Senior Category and Insights Manager- Skin Health, Beauty and Baby - Target Cft

Kenvue · Minnesota, United States

Present

Senior Category and Insights Manager - Skin Health, Beauty and Baby Target CFT

Category and Analytics Manager- Baby Category Captain - Target Cft

Kenvue · Minneapolis, Minnesota, United States

Transition from Johnson & Johnson to Kenvue; change management. Drive strategies that enable long term sustainable category growth at Target while creating joint value. Provide in-depth POS, market, and omni-shopper analytics and actionable insights on assortment, distribution, shelving, and merchandising to drive thought leadership and accelerate omnichannel performance. Execute with excellence and deliver exceptional support to the Target buying team by cultivating a strong partnership based on trust, expertise, and reliability. Strengthen physical availability with best-in-class planograms that align with Target’s strategic objectives while addressing the diverse shopper needs and expectations. Collaborate with cross-functional teams to unlock opportunities and conduct shopper research to discover unmet needs/potential white spaces. Drive future forward category visioning with a customer-centric approach. Lead “The Kollective- Target team” to increase engagement on the team, build o…

Account Manager Latam - Data Analytics & Customer Insights

Meiko Latam · São Paulo, Brazil

Conducted comprehensive market research, data analytics, and customer insights to drive exponential growth for our clients including Kellogg’s Ecuador, Shell LATAM (across 12 countries, including Brazil), PepsiCo (Peru, Colombia, and Ecuador), Mondelez Peru, JTI Bolivia, Kimberly-Clark Colombia, and Diageo (Peru and Ecuador). Transformed shopper and retail data into commercial intelligence and actionable insights to foster growth for CPG & FMCG companies. Cultivated long-term client relationships and ensured client success. Expanded operations in the LATAM region, ensuring flawless execution to achieve regional sales goals. Directed the LATAM expansion strategy and market penetration efforts for both existing clients and prospective accounts, successfully identifying and capitalizing on growth opportunities.

Founder - Commercial Manager

IHC Technologies, Brazil · São Paulo, Brazil

Established and consolidated the company in the Brazilian market. Implemented business models and strategic plans to ensure competitive advantages over rival audio, video and lightning technology distributors. Led team building and professional development initiatives to enhance employee satisfaction, expertise, and achieve the company’s OKRs, sales forecasts, and long-term objectives. Managed the commercial department and achieved 1,531 clients. Negotiated with vendors to optimize product offerings and created strategic partnerships to increase market presence.

Key Accounts & Merchandising Manager

JGB S.A. · Cali - Colombia

Achieved the supermarket channel quota through meticulous execution of product codifications, strategic placement, and effective rotation. Implemented the supermarket's sales strategy by engaging in win-win negotiations with clients, optimizing pricing and promotions, ensuring outstanding point-of-sale (POS) execution and activations, and thoroughly executing trade marketing plans. Managed accounts receivable to enhance financial efficiency. Analyzed market and customer data to establish competitive advantages and identify growth opportunities. Cultivated a customer-driven culture focused on developing long-term relationships and attaining high levels of customer satisfaction. Led the merchandising team, responsible for training, motivation, supervision, and development of 420 employees, including coordinators and supervisors, to achieve sales targets and ensure perfect store execution across various sales channels (big supermarkets, independent markets, and pharmacy stores). Implement…

Marketing, Sales and Trade Marketing Controller

JGB S.A. · Cali - Colombia

Controlled Marketing, Sales, and Trade Marketing financials and provided insights for strategic planning to drive business growth. Reinvested savings into new businesses, markets, or products. Created P&Ls per client to track revenues, expenses, investments, EBITDA, and ROI.

Financial Planning Analyst

Johnson & Johnson · Cali - Colombia

Developed the company’s budget and monitored YTD execution for total business and by brand to inform business action plans. Consolidated and analyzed brand financial reports and company P&L statements for both Colombia and Corporate. Financial Business Partner for Neutrogena's marketing team, ensuring strategic initiatives aligned with franchise and company budgets.

Sales Administration Chief

Johnson & Johnson · Cali - Colombia

Provided comprehensive support to the sales team in daily operations, including setting/tracking sales objectives by channel and client, managing client invoices and accounts receivable, monitoring key performance indicators (KPIs), and assisting with financial budgets. Developed monthly results presentations. Led Process Excellence projects and the Safe Fleet program within the sales department to enhance operational efficiency.

Treasury Trainee and Analyst

Johnson & Johnson · Cali - Colombia

Managed vendor payments in both local and international currencies, ensuring timely and accurate transactions. Supervised national and international bank accounts, optimizing the company’s cash flow. Maintained financial relationships with vendors to enhance customer service and collaboration. Generated corporate and governmental reports on a monthly, quarterly, and annual basis to meet compliance.