About
I’m building Laioutr - a sales first Frontend Management Platform for composable commerce / e-commerce. Modern e-commerce stacks are powerful, but fragmented. Frontends have become the most expensive and least controlled part of the stack, slowing down teams, burning marketing budgets, and blocking innovation. At Laioutr, we fix that. We help brands and agencies manage, scale and optimize high-performance frontends across Shopify, Shopware and composable stacks – without rebuilding everything or adding operational complexity. Our focus: • Frontend performance & conversion • Composable & headless architectures • Visual frontend management without DevOps overhead • AI-driven optimization & personalization • Faster launches, better experiments, predictable costs I believe the next competitive advantage in e-commerce isn’t more tools or more ad spend, it’s a better, smarter frontend. That’s what we call The Frontend Shift.
Experience
Ceo & Co-Founder
Laioutr · Berlin, Germany
Present
• Co-founded Laioutr to revolutionize frontend development, enhancing user experience for Ecommerce teams. • Developed innovative tools that empower teams to focus on creating exceptional customer experiences. • Led marketing, sales and partnerships to enable the companies growth.
Fractional Cto
GlobalPoints Network · Berlin, Germany
Present
• Provided strategic technology leadership on a part-time basis, guiding the development of innovative solutions. • Collaborated with cross-functional teams to align technology initiatives with business goals. • Offered expert insights to optimize technology investments, ensuring cost-effective solutions for the organization.
Ceo, Digital Consultant & Interim Manager
emtii Digital · Berlin
Present
Ceo & Business Angel
emtii Holding GmbH · Berlin, Germany
Present
• Invested in software as a service startups, providing coaching and consulting to founders. • Analyzed business models and market trends to identify potential investment opportunities. • Collaborated with entrepreneurs to develop growth strategies and optimize business operations.
Freelance Expert Partner
Etribes · Berlin, Germany
Present
• Leveraged my expertise in e-commerce within the Etribes Entrepreneur and Expert Network to provide unparalleled access to knowledge for customers. • Collaborated with a diverse team to optimize e-commerce strategies and drive revenue growth for clients. • Implemented innovative solutions to enhance the customer experience and increase online sales. • Developed strong communication and project management skills while working remotely in Berlin, Germany.
Community Member
Makers & Shakers · Berlin, Berlin, Germany
Present
The business club for entrepreneurial digital people, which helps me to develop further.
Interim Ceo
AMBIENDO · Warendorf, North Rhine-Westphalia, Germany
• Led business development efforts and managed organizational operations as CEO. • Created strategic vision for the company and implemented strategic initiatives to drive revenue growth and optimise profitability. • Oversaw full P&L responsibility, ensuring financial success and sustainability of the company.
Interim Managing Director, Ppa
AMBIENDO · Telgte
• Oversaw the entire value chain of the company as an interim managing director, with full P&L responsibility. • Implemented strategic turnaround management initiatives to drive operational efficiency and profitability. • Led cross-functional teams to optimize processes and streamline operations, resulting in significant cost savings and revenue growth.
Freelance Solution Architect for Re-Platforming
celebrate company · Berlin, Berlin, Germany
• Developed a strategic transformation program for re-platforming the it-landscape, including milestones, projects, and cost estimations. • Implemented a possible solution design for the re-platforming project in a remote setting. • Collaborated with vendors to estimate Total Cost of Ownership for the program.
Freelance E-Commerce Consultant & Interim Manager
Marcel Thiesies Digital Consulting · Berlin, Germany
Working as a freelance consultant and interim manager 100% focused and specialized in e-commerce.
Freelance Product Manager Gambio Core & Store Functionalities
Gambio GmbH · Berlin, Berlin, Germany
• Managed a team of > 10 Developers in 2 teams working on Gambio Core and Store functionalities, ensuring timely delivery of releases. • Implemented agile methodologies to streamline development processes and improve team efficiency. • Collaborated with stakeholders to gather requirements and prioritize features for product development.
Education
VWA Hochschule für berufsbegleitendes Studium
Project Management Economist, Information Technology
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