About
I build resilient, data- and AI-enabled organizations at the intersection of business strategy, product leadership and people. With more than 25 years of leadership experience, I have scaled digital platforms, transformed organizations and delivered measurable impact across FinTech, FMCG, GovTech and E-Commerce. In roles as Managing Director, CPTO and CPO, I have carried full P&L responsibility and end-to-end accountability for Product, Technology, Data and AI. I have led transformations from startups to multinational groups, including Adobe, Bosch, Raisin, Eventim, Otto and the Oetker Group, consistently combining strategic clarity with operational discipline and excellence. 🔑 What defines my leadership: • Platforms and products as long-term strategic assets • Customer experience as a primary performance indicator• Clear priorities, scalable execution and measurable outcomes • Leadership that empowers, challenges and delivers I bring structure to vision and momentum to strategy, espe…
Experience
Managing Director, Star Finanz Gmbh (Sparkassen-Finanzgruppe)
Star Finanz · Hamburg, Deutschland
Present
Strategic and operational development of the Sparkassen apps and the digital core platforms as the central customer interface of the Sparkassen-Finanzgruppe for more than 50 million users.
Advisory Board Member, Global Resilience Innovation Fund (Grif Vc)
Global Resilience Innovation Fund (GRIF)
Present
Strategic advisory for the Global Resilience Innovation Fund, the venture capital fund focused on deep tech and societal resilience. • Invests in technologies across defense tech, critical infrastructure, cybersecurity and crisis management • Combines military, technological and financial expertise to identify and evaluate high impact innovations • Supports founders in building scalable companies with significant operational and security relevance
Advisory Board Member, L3s Research Center
L3S Research Center · Hannover, Niedersachsen, Deutschland
Present
Industrial Advisory Board (IAB) of the L3S Research Center for Artificial Intelligence at Leibniz University Hannover. • Supporting the L3S in shaping its strategic research agenda on trustworthy AI, data science and digital transformation • Strengthening collaboration between research and industry and fostering long term R&D partnerships • Enabling sustainable innovation pathways from scientific discovery to real world application
Lecturer Mba Digital Strategy & Advisory Board Member, Quadriga University
Quadriga University of Applied Sciences
Present
Lecturer and Advisory Board Member at Quadriga University, focusing on AI Strategy and Executive Education. • Advisory Board Member. • Lecturer MBA Digital Leadership & Digital Transformation - Focus on Data & AI. • Teaching Corporate Strategy and Managerial Economics.
Managing Director, Elevate Alpha Holdings
Elevate Alpha · Berlin, Deutschland
Present
Strategic Capital for Transformational Growth. VC, Business Angel Seed- & Pre-Seed Investments.
Founder & Managing Director, It Quadrat | Strategy & Execution for Digital Business Models
Present
Two decades of hands-on experience helping founders, executives, and corporates turn digital ambition into measurable results. • Founded a boutique consultancy focused on digital strategy, scalable business models, and data-driven transformation. • Delivered 50+ projects across E-Commerce, platform architecture, digital growth, and performance marketing. • Advised clients ranging from global enterprises to tech scale-ups – including BOSCH, Adobe, and Microsoft. • Bridged strategic vision and operational execution from concept to market penetration. • Built deep expertise in SEO, conversion optimization, agile methods, and lean MVP development.
Managing Director & Cpto, Oetker Digital (Oetker-Gruppe)
Dr. August Oetker KG - Die Oetker-Gruppe · Berlin, Deutschland
Leading the data- and AI-driven business transformation of the Oetker Group. • Driving AI-powered Business Reinvention and Consulting across the Oetker Group. • Turning data into decisions: Scalable AI and analytics for growth, efficiency, and innovation. • Leading cross-functional teams in AI, Data, Product, Design, Engineering, and Venture Building.
Managing Director & Cdo, All About Cake Gmbh (Oetker-Gruppe)
Dr. August Oetker KG - Die Oetker-Gruppe · Berlin, Deutschland
Realisation of significant synergies through strategic centralisation and digital process optimisation. • Built and scaled the digital ecosystem for Dr. Oetker’s Cake & Dessert segment across Europe. • Led global D2C and B2B2C strategy, including M&A and post-merger integration. • Developed platform architecture, unified customer experience, and centralized operations across 8 entities.
Manging Director & Cpto, Durstexpress Kg (Oetker-Gruppe)
Dr. August Oetker KG - Die Oetker-Gruppe · Berlin und Umgebung, Deutschland
Scaled a corporate startup from 50 to 3,750 employees and 16 logistics hubs within 18 months. Built one of Germany’s largest e-food platforms: >10,000 daily orders, 200+ HQ staff, nationwide reach. • Full responsibility for E-Commerce, Tech, Data, BI, Product, Engineering, DevOps, Security & Mobile. • Implemented strategic operating frameworks: Vision & Values, OKRs, execution alignment models. • Led digital due diligence, M&A, and post-merger integration (PMI) with Flaschenpost SE. • Boosted operational efficiency by +30% through smart time slots, mobile driver tools, and forecasting. • Increased conversion by +35% via native iOS app; reduced delivery delays by -23%. • Durstexpress was a data- and tech-driven venture within the Oetker Group.
Vp Product & Tech, Durstexpress Kg (Oetker-Gruppe)
Chief Product Officer (Cpo), Executive Board Member @ Raisin (Weltsparen.De)
Raisin DS · Berlin Area, Germany
Built Raisin’s next growth engine through strategic product leadership and user-centric innovation. • Led product and customer experience at Europe’s leading platform for deposits and investments. • Built and scaled the Product & UX organization across 7 cross-functional teams. • Defined and executed Product Vision, Strategy & Roadmap for new verticals (e.g. ETF Robo Advisor). • Acquired 10,000+ new customers within the first 3 months of product launch. • Drove organizational development and agile transformation at scale. • Introduced Continuous Delivery, Agile Coaching, and DevOps standards to accelerate time-to-market. • Collaborated with partners such as Oracle, Temenos, and BNP Paribas on global banking integrations.
Head of E-Commerce @ Avenso Gmbh (Lumas | Whitewall)
Avenso GmbH (LUMAS | WhiteWall) · Berlin Area, Germany
Combined design excellence with commercial performance in a premium D2C environment. • Led global E-Commerce operations and P&L for premium art & photography brands across DACH, US, and international markets. • Scaled digital sales channels and improved conversion rates in a design- and brand-sensitive environment. • Built and led cross-functional teams in Product Management, UX, Content, Design, and Engineering. • Relaunched the online shops with modern architecture, driving performance and customer experience. • Developed and implemented the “E-Commerce Vision 2020” including roadmap, KPIs, tech stack, and automation.
Head of Shopmanagement @ Otto Group (Hermes Nextec)
Otto Group · Hamburg, Germany
Delivered digital acceleration for leading fashion brands through full-stack e-commerce orchestration. • Led full-service e-commerce operations and digital value chains for global B2C brands in fashion, sports, luxury, and lifestyle (e.g. adidas, Escada, Wrangler). • Managed the 360° service portfolio within the Otto/Hermes Group: procurement, logistics, fulfillment, shop software, performance, BI, marketing, finance, and customer care. • Directed cross-functional teams across product management, digital marketing, content, SEO, operations, and data analytics. • Drove international platform scaling across Europe, the US, and Asia with a focus on brand experience and operational efficiency. • Implemented data-driven KPI frameworks for funnel optimization and multi-channel performance control.
Education
Yale School of Management
Digital Transformation Strategy
SaĂŻd Business School, University of Oxford
Artificial Intelligence Programme
Stiftung Universität Hildesheim
Magister Artium (M.A.), International Information Management
Universidad de Las Palmas de Gran Canaria
Information Sciences
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