About
Driven by firsthand experience and a deep connection to agriculture, I deliver marketing strategies and experiences that truly resonate with our industry.
Experience
Associate Market Research/Intelligence 2
Nutra Blend LLC · Neosho, Missouri, United States
Present
Responsible for leading the daily operations development of digital platforms, including managing the full lifecycle of cross-functional digital projects, from planning, UX design and implementation with IT teams to the promotion of new features and performance tracking. Other responsibilities include product information management, driving digital engagement and collaboration with suppliers to develop and launch joint digital initiatives that drive mutual business growth.
Digital Marketing Specialist
Kent Nutrition Group · Muscatine, Iowa, United States
Responsibilities included shaping and executing digital marketing and social media strategies that fueled brand growth and attracted new customers, while collaborating with internal teams and external partners to deliver impactful campaigns, engaging content and measurable results. • Developed and oversaw all digital advertising efforts, including display advertising, social media advertising, geo-targeted marketing, search engine optimization (SEO) and search engine marketing (SEM). • Attracted new customers through various digital advertising methods, such as lead generation strategies, email marketing, product review management and native advertising. • Assisted consumers throughout their buying journey by creating plans that effectively supported them during critical product decision points. • Provided leadership for all digital initiatives, ensuring projects remained within budget, adhered to timelines and met scope requirements. Also developed plans to support marketing campaigns…
Social Media Marketing Coordinator
Kent Nutrition Group · Muscatine, Iowa, United States
Marketing Specialist
Eldon C. Stutsman, Inc. · Hills, Iowa, United States
Responsibilities included assisting in creating a new e-commerce section on the website, coordinating the annual customer appreciation event, writing articles and designing graphics for digital assets and the quarterly magazine.
Education
University of Iowa
Bachelor of Arts - BA, Journalism and Mass Communications with a Focus in Agriculture
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