About
I combine my background in public polling, market research and strategic consulting to uncover hidden insights and shape compelling narratives. As a mixed-methods researcher and moderator, I have experience across qualitative and quantitative methodologies, with a passion for ethnographies and segmentations. Prior to my time at Ipsos and Vital Findings, I received my BSBA in Marketing from Elon University where I conducted independent academic research on aesthetically imperfect produce in France and the United States. My research inspired me to complete six months of service with AmeriCorps on an urban farm working to decrease food insecurity and food waste.
Experience
Insights Strategist Ii
Insights Strategist I
Analyst
Account Manager
Ipsos in North America · Washington D.C. Metro Area
Audience Insights and Research Intern
NPR · Washington D.C. Metro Area
Food Hub Coordinator Americorps
Grow Ohio Valley · Wheeling, West Virginia Area
As the Food Hub Coordinator, I worked to: -Craft food hub strategies to expand network of farm suppliers -Manage and fulfill wholesale orders from local businesses -Maximize efficiency and cost-effectiveness, including reducing waste -Develop and maintain positive relationships with our family of growers and farmers -Schedule and coordinate day-to-day operations including delivery and storage of products -Assist CSA team with box planning and packing -Work with other departments, including farmers, customers, mobile market team, and communications team
Institutional Marketing Intern
Federated Investors · Greater Pittsburgh Area
-Updated weekly commentaries, reviewed and edited product profiles and presentations, organized and maintained large Excel files for various pension plans, contributed to the planning and execution of an email marketing campaign. -Completed competitor attribution analysis and evaluated information regarding competitor performance and website access. -Uploaded weekly commentaries and quarterly marketing materials for three different websites.
Education
Elon University - Martha and Spencer Love School of Business
Bachelor’s Degree, Business Administration, Marketing, minor in French
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