About
I am a Senior Manager, Consumer Insights with over 10 years of experience transforming consumer understanding into business growth. I excel at connecting data to actionable strategies. I have a proven track record of driving commercialization through impactful innovation and product launches.My expertise includes leading innovation for $100M platform launches and identifying future winning ideas. I successfully revamped global research recruitment, increasing survey response rates by up to 500%. I also pioneered pilot work exploring AI for faster, cheaper insights. My work on ratings and reviews, leveraging AI for sentiment analysis, directly informs quality improvement. I identified Jobs To Be Done for key categories, leading to successful product launches. I helped establish a Consumer Insight group for a major division, managing vendor partnerships and delivering across diverse product categories.
Experience
Senior Sensory Manager Ii
Tyson Foods · Springdale, AR
- Supported the hotdogs and sausages Business Unit and R&D team - Led work to understand how sensory metrics impact in-market performance, aligning action standard metrics to repeat rates - Conducted an Agency Bid Evaluation for Ratings & Reviews that allowed us to test several platforms; Live dashboards set up within 3 weeks. Helped set up the platform with dashboard options that leverage AI to help push action based on the reviews and sentiment analysis
Senior Manager Insights and Strategy - Innovation
Tyson Foods · Springdale, AR
- Led innovation insight work for $100M platform launches, specifically Jimmy Dean Griddle Cake sandwich and Chicken Biscuit. - Identified future winning ideas for development of future pipeline launches - Facilitated a deep dive of historical concepts and gathered updated understanding of production capabilities to refresh ideas for further testing and refinement. - Pioneered pilot work exploring AI for cheaper, faster results.
Lead Ux Researcher
data.ai · Louisville, Kentucky, United States
- Owned the user research program for PTG - Revamped our Global Research recruitment strategy - Sourced new vendors to improve our qualitative feedback process - Improved survey response rates from 2% to as much as 5-6 times better, pushed for in-platform surveys - Supported GTM products : In App Purchase and Device Insights + Beta launch for Dashboards and identified new feature enhancements, post-launch - Collaborated with cross-functional team for Customer Reach-out and developed process for roll out, aligned with internal stakeholders - Worked with External Partners : Userlytics, GLG, Sprig
Research Manager
GE Appliances, a Haier company · Louisville, Kentucky Area
- Identified Jobs To Be Done (JTBD) for the Cooking and Kitchen Clean up categories - Led concept testing that helped identify new product ideas for product pipeline - Drove research to successfully execute product launches - Turkey, Steakhouse modes; GE Profile UltraFresh Dishwasher and Tall Tub refresh for the contract business - Finalized Studio U set-up that enabled in-house testing which encouraged cross functional team engagement and improved final product experience - Utilized Clarabridge data to identify the strategic direction for the consumer experience curve for dish and collaborated with key stakeholders to finalize definitions and targets
Senior Manager, Consumer Insight
United Laboratories, Inc. · Metro Manila
- Helped set-up the Consumer Insight group for the Consumer Health Division [biggest unit in the company] - Managed vendor/agency partnership, ensured we get great rates and value-added services - Handled various product categories : OTC Vitamins, Analgesics, Cough & Colds, GIT, Personal Care - Led Regional Personal Care Research for Asia
Research Manager
NielsenIQ · Philippines
- Led a business unit to deliver on clients' research needs - both quantitative and qualitative from proposal submission, project execution, presentation of results and final report submission. - Hired, trained and mentored team members. - Worked with Unilever [Foods & Personal Care], SC Johnson, Shell. - BASES [Simulated Test Market/Forecasting] Champion for our company
Education
University of the Philippines
BA : Communication, Communication Research
University of Arkansas - Sam M. Walton College of Business
Executive MBA
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