Luyu(Louise) Cao

Sr. Category Merchant - Omni E-Commerce & Retail

Staples

Present

Category Manager - Omni E-Commerce & Retail

Staples

Category Manager, E-Commerce & B2b Merchandising

Staples

Associate Category Manager, E-Commerce & B2b Merchandising

Staples · Framingham, Massachusetts, United States

• Fully manage two categories and responsible for the P&L ($112 million business). • Negotiate vendor contracts to reduce net costs through volume incentives, growth rebates, marketing, promotional funding support, etc. • Conduct market research to decide product assortment and vendor selection. • Design and implement business strategy for each category to achieve budgeted sales and margin goals. • Review and adjust reforecast file based on sales history and market trend on monthly basis. • Prepare annual line review (Business performance and assortment selection) and present to senior leadership team. • Work cross functionally with all business units and verticals to understand their unique customer needs and deliver an assortment and cost structure that meets those needs. • Monitor market competition, plan and perform pricing strategy with BCG and pricing team. • Manage and develop one direct report.

Project Specialist, E-Commerce & B2b Merchandising

Staples · Framingham, Massachusetts, United States

• Appointed as BTS Lead for the total Office Supplies team. Responsible to work cross-functionally with marketing, inventory, pricing, site monetization and reporting team to set up the project timeline and seek opportunities to streamline the process. • Support Merchant in driving eCommerce and B2B sales and margin for $300M business across six categories. Own one of those categories at $70M. • Shadow Merchant to be able to step in on select issues, knowing how the Merchant would address it to prevent holding up progress. • Analyze and recap weekly business performance. Make actionable recommendations, target towards driving sales and margin growth, and manage execution. • Conduct market research, track market share trends, shop competitively to better understand the business and identify top missing items in the assortment. • Build relationships with key vendors and communicate consistently to make sure day to day tasks are completed. Negotiate vendor funding for promotions and marke…

Product Specialist, E-Commerce & B2b Merchandising

Staples · Framinghan,MA

• Nominated as Marketing Captain for the total Office Supplies team. Responsible to communicate and execute all the marketing tasks across Dotcom, Contract and multiple seasonal campaigns. Work closely with marketing team, creative agency, site analytics team to proof and provide feedback to all the creatives, including but not limit to homepage banner, product flyout, digital assets, sell sheet, featured carousel, landing page, etc. • Generated Ad-hoc financial reports, analyze and recap categories business by utilizing MicroStrategy and Excel. • Planned promotions together with Category Manager. Responsible to submit promos and partner with cross functional teams such as Planning, Inventory and Retail team to execute all online or Omni channel promotions. • Proactively managed the SKU maintenance process. Ensure their content, pricing, images are all up to date. • Created and maintained Writing team’s Back to School Masterfile. Organize SKU assortment, vendors funding, promotional pr…

Client Advisor

Louis Vuitton · Greater Boston Area

• Successfully developed long-term relationships with over 200 valuable clients by using strong CRM skills. • Continuously performed above expectations and received a reward as Top 10 best sales in US. • Analyzed sales operation dashboards to recap the business and improve store’s sales productivity. • Developed and implemented marketing strategies to continuously increase individual and store performance. • Partnered with managers to create and update Excel/Power Point/web-based tools that include product launch plans, assortment models and product books.

Project Consultant

C Space · Greater Boston Area

• Visualized Customer Quotient(CQ) survey data from 2015-2017 with over 60,000 responses through Tableau. • Collected and qualitatively coded tweets from 2015-2017 from 8 different fast-food and open-end responses from consumer to analyze the alignment between brand personality and consumer perception. • Selected by the CEO to present final presentation at C Space headquarters to their McDonalds consultants.

Project Consultant

Cloud Technology Partners, a Hewlett Packard Enterprise company · Greater Boston Area

• Analyzed 3000+ CTP employee Office Vibe survey data to capture three major themes of employee insights. • Conducted conceptual leadership development program and career roadmap to optimize employee personal growth and decrease company turnover rate. • Presented to CEO and CFO employee retention strategies based on mentor relationships, employee performance/feedback, and leadership development after two months of work.

Campus Representative of the Osu

Sinoway International Education Group Limited (SIE) · Columbus, Ohio Area

• Represented SIE to negotiate with school departments to establish connections and foster cooperation. • Successfully developed connections with over 10 organizations and brought 156 students to the Summer School. • Produced instruction package to help students better understand general school policies of SIE summer classes. • Promoted business by making posters and organizing special events and PowerPoint presentations for related university departments, organizations and students.

Retail Management Intern

Nordstrom · Greater Boston Area

• Awarded highest percentage of sales volume and highest percentage of target SPH during the internship. • Created and analyzed excel sales report to set business objectives for the department. • Conducted and motivated teams with manager to achieve department goals and reinforce brand image. • Developed and maintained long-lasting customer relationship by delivering excellent customer service and passion in order to effectively drive my business.

Model and Brand Ambassador

Abercrombie & Fitch Co. · Columbus, Ohio Area

• Understood customers’ needs by communicating and making connections, and providing shopping advice. • Inspired customers to consume, celebrate purchase and created a lasting positive impression of A&F. • Maintained merchandise flow, filing, and presentation standards throughout the store and the stockroom.

Merchandising & Administration Intern

Christian Dior Couture

• Analyzed in-season merchandise performance at the store and line level, planned open to buy. • Forecasted line sales, inventory and margin to develop strategies to achieve plans. • Developed pricing and planning strategy to meet sales target. • Negotiated with retail stores and handled customer complaints courteously and professionally. • Successfully planned and managed "Miss Dior" Exhibition, as part of temporary marketing team.

Marketing & Communication Intern

AIA

• Organized special events and made presentations to spread brand image and stimulate business. • Analyzed annual marketing and financial data and made reports for marketing and finance departments. • Collaborated with supervisors in managing business seminars and conferences for over 200 guests bi-weekly.