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Luna L.

Luna L.

Director Market Research

Knoxville Metropolitan Area, United StatesHospital & Health Care
Company
The Estée Lauder Companies Inc.
Title
Director Market Research
Seniority
Director
Department
Master Marketing
Location
Knoxville Metropolitan Area, United States
Industry
Hospital & Health Care

About

I am a proactive, goal-oriented person with a passion for challenges and a tenacious work attitude. I enjoy working with teams to bring better products and services to our customers through innovation and continuous improvement. My passion for beauty drives me to continually learn and grow to become a better Product Manager and Market Research Director

Experience

Director Market Research

The Estée Lauder Companies Inc.

Present

Mainly conducts market research to identify consumer preferences, emerging trends and competitive landscape in the cosmetics industry. Gather feedback and insights from customers, retailers and sales teams to inform product development decisions. Work closely with Finance and Procurement teams to develop cost-effective product formulations while maintaining quality standards. Monitor and control product development budgets to ensure projects are executing within approved financial parameters. Work with the packaging team to design and develop attractive and functional packaging solutions for cosmetic products. Consider factors such as product compatibility, branding, sustainability and consumer convenience. Collaborate with the marketing team to determine product positioning, target markets and marketing strategies. Work with the production team to facilitate a smooth transition from product development to manufacturing. Establish quality control standards and procedures to ensure prod…

Education

Harvard University

Master's degree, Marketing/Marketing Management, General

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