Experience
Senior Insights and Research Analyst
Saks · New York, United States
• Drive strategic decision-making and support the Manager of Research & Insights by creating customer-centric deliverables integrating data from customer research, industry trends, and ongoing CX measurements and identify patterns, trends, and correlations in consumer behavior • Work cross-functionally with Strategy and Creative teams: conduct research, create surveys and discussion guides to direct - or amend - marketing campaigns, and other company initiatives, by measuring impact on consumer behavior and provide teams with data-driven recommendations • Build dashboards, generate reports, and deliver presentations to effectively communicate findings for senior leadership CMO, CTO, as well as Operations teams: CX, product, and Marketing teams - creative, strategy, growth, loyalty • Collect qualitative and quantitative research, as well as analyze and visualize consumer data by utilizing tools such as DisplayR, Excel, LLM and SPSS including creating data cuts and applying statistical t…
Insights and Research Analyst
Saks · New York, United States
•Manage and analyze quarterly KPI reports and presentations for the Voice of Customer (VoC) program, providing insights to support Store leadership in tracking NPS, Customer Satisfaction, and Text Analytics metrics •Led enhancements to the stores' VoC program in Medallia, including tailored dashboard upgrades, development of analytics tools for customer journey mapping, and support for text analytics focused on DEI •Design and program logically consistent and high-quality, tailored surveys and discussion guides to address business questions • Provide quantitative and qualitative analysis of survey data, create PPT and present actionable recommendations and insights • Create, maintain and update dashboards with extensive demographic customer data to share company-wide using SQL • Work cross-functionally internally and maintain relationships with external syndicated partners for project logistics • Assist in developing content and activities to boost engagement and retention of customer…
Graduate Assistant
Fordham Gabelli School of Business · Greater New York City Area
• Worked collaboratively with the graduate admissions Senior Assistant Dean, Director of Admissions Operations, Associate Directors, Admissions Program Managers, and other graduate assistants • Spearheaded the Discover Gabelli on-campus program by leading campus tours, presenting during group information sessions, and hosting coffee chats and class visits • Completed the admissions cycle by evaluating applicants in the committee review process and conducting admissions interviews • Executed on-campus recruiting events which includes a fall and spring open house, diversity summit, and admit preview day • Created content and hosted webinars for domestic and international prospects, applicants and admitted students • Counseled prospective graduate students on program options, requirements, policies, and procedures of the admissions process
Marketing Coordinator
A3Apparel · Greater New York City Area
Developed weekly sales insights to recommend business strategy based on data of customer purchase and profile • Assisted with creation, launch and execution of all digital campaigns from keyword development to budget management • Lead and executed the affiliate & influencer marketing strategy across paid and non-paid partners to drive acquisition and sales • Decreased exchange/return rate after running careful data analysis and developing “Find My Fit” online tool • Maintained, updated and optimized company’s website SEO: improved website visit’s number • Assisted with email marketing to drive more subscriptions, increase market sales, and engagement and conducted A/B testing • Wrote executive media documents, including press releases, and generated key publisher connections to promote 1822 Denim • Analyzed KPI’s and formulated weekly reports on all website and digital campaign metrics and handled ad hoc requests • Supported daily e-commerce operations including and not limited to publ…
Social Media Coordinator
OMG Accessories · Greater New York City Area
• Strategized, planned and implemented all social media strategy, content calendar and digital campaigns • Directed all social media channels from leading weekly photoshoots to writing copy, increasing website visits • Built and maintained digital community on social media platforms, increasing audience engagement • Monitored industry trends and social media networks for viral content to use on key social networks as evergreen content • Identified and adapted to updates in audience behavior and social media algorithms to enhance performance • Worked closely with the PR agency to develop promotional strategies and also tracked and monitored deliverables and results • Conducted daily analysis to report on influencer analytics and all social media metrics for channels (reach, revenue, traffic)
Buying Intern
Greenwich Retail Group · Greater New York City Area
• Delivered weekly selling reports and interpreted business issues with supervisor including reorder opportunities • Updated data on merchandise information and assisted Head of Buyer with purchase orders • Conducted research and created presentations about seasonal trends for all staff in stores
Marketing Intern
• Assisted in pitch presentations by preparing key data findings and relevant research using tools such as Google Analytics • Conducted relevant research on competition and market trends and managed digital content for a variety of clients
Academic Tutor
Fashion Institute of Technology · Greater New York City Area
• Monitored and tutored individual students in Portuguese and Spanish, written and spoken
Resident Assistant
Fashion Institute of Technology
• Supervised resident life in dormitories on and off duty hours and a floor of 40 residents • Created, managed and advertised for resident activities, often working with off campus staff • Allocated money used for residence hall events
Social Media Intern
• Wrote monthly lifestyle, fashion, beauty and career articles • Formulated SEO for articles in WordPress • Created mood boards and organized photoshoots for social media
Advertising/Pr Intern
Nina Footwear · Greater New York City Area
• Eased the setting up of global store-location and wrote all online copy for Fall/Winter shoe launches of 2017/2018 • Generated monthly SEO friendly blog posts on WordPress and edited press kit using InDesign for the Creative Director
Education
Fordham Gabelli School of Business
Master's degree, Marketing Intelligence
Fashion Institute of Technology
Bachelor’s Degree, Advertising and Marketing Communications, minor in Economics
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