About
As an applied anthropologist I start with the consumer experience and work backwards to new product innovation.
Experience
Consumer Insights Sr Manager
Cargill · Minneapolis, Minnesota, United States
Present
Consumer Insight Lead for Cargill Protein North America Foodservice. Bringing the voice of the foodservice channel to our strategic customers such as McDonald’s, Burger King, YUM! Brands, Inspire, Darden, and many more. Uncovering consumer insights through data and storytelling, to drive growth around protein trends across dayparts
Consumer Insights Manager
Cargill · Minnesota, United States
Lead consumer insights for Cargill Protein Growth Businesses seafood, alternative protein, and deli.
Qualitative Research Manager
Ravel, LLC · Greater Minneapolis-St. Paul Area
Enabling people-led research by leveraging qualitative methodologies to drive business decisions and growth. In-depth ethnographies. In-context observation. Problem identification. Ideation. Needs analysis. Co-Creation. Prototyping. Opportunity mapping. Business innovation.
Global Consumer Insights Associate Manager - Global Foresights, Modern Capabilities
General Mills · Greater Minneapolis-St. Paul Area
Modernized a best practice approach for Innovation New Product Development; outlining phases, learning objectives, methodologies, vendors, and success criteria. Attended industry conferences and hosted internal webinars often reaching 1500 attendees, to present the learning and applications to our marketing community. Became the Innovation New Product Development subject matter expert for the global General Mills Community.
Global Consumer Insights Sr. Associate - Yoplait
General Mills · Greater Minneapolis-St. Paul Area
Designed, executed, and interpreted consumer research to influence strategic business decisions for innovation, renovation, and communication on the Yoplait Brand in the United States. Heavy focus on foundational learnings including extensive ethnographic research, and brand value equation to inform and launch a successful marketing campaign: Yoplait Mom On, and launch new product innovations: Yoplait Mix-Ins and Yoplait Smoothies.
Global Consumer Insight Associate - in-Context Experimentation Team
Conducted global in-context experimentation to guide new product innovation for General Mills Consumer Packaged Goods across all divisions such as cereal, yogurt, snacks, and meals, in retail formats such as grocery, club, and convenience stores. Listened to consumers needs and pivoted new product development to guide industry leading innovation.
Global Consumer Insight Associate - Fiber One, Wheaties, Nature Valley Protein Granola
Influenced brand team strategies, guided product renovation, built innovation pipeline, and created effective marketing communication through consumer research and insights. Focused on the category expanding new product launch of Nature Valley Granola including recommendations to retailers of an effective planogram on how to incorporate and organize the expansion of granola brands. Informed Wheaties marketing strategy of gaining household penetration with Millennial Males through ethnographic research and extensive product optimization and tasting.
Field Ethnographer / Marketing Manager
Presented client facing consumer insight presentations based on ethnographic research completed in-home, in-store, and online.
Internship
Summer Camp Counselor
Education
University of Denver - Daniels College of Business
Masters, Marketing
University of Colorado Boulder
Bachelor, Anthropology
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