About
Strategic and data/results-driven marketeer with 14+ years in CPG with focus on Digital and Content marketing. Detail oriented, well organized, and creative. Experience working in fast-paced environments, coordinating with functional teams and external agencies on creative, editorial, strategic, and tactical levels. Years of experience creating and executing successful marketing campaigns, developing engaging content, analyzing and reporting on campaign performance, and staying up to date with the latest trends and best practices in digital marketing. My goal is to increase brand penetration, awareness, engagement, and conversion rates while delivering exceptional results and exceeding goals for the company.
Experience
E-Commerce Marketing & Category Lead, Na
Digital Marketing & Engagement Manager at Lipton Teas & Infusions (Ex Unilever Tea Division)
LIPTON Teas and Infusions · United States
• Digital Strategic Lead for Lipton Teas and Infusions US • Oversaw the development and implementation of the company's digital marketing strategy, including social media marketing, email marketing, website, and paid advertising (audience segmentation, precision marketing). Analyzed and reported on the performance of digital marketing campaigns, using data-driven insights to optimize and improve campaigns effectiveness. • Collaborated with cross-functional teams to develop and execute integrated and successful digital marketing campaigns across multiple platforms to increase brand awareness and drive traffic to the company's website and retailers to help with conversion and meet business objectives • Collaborated on US relaunch of Lipton Green Tea and TAZO supporting digital strategy including influencer marketing campaigns, content creation, and media • Participated in the development of new content suite solutions for US (PIM and DAM): Bynder and Salsify • Led Digital content Strateg…
Brand Manager Tazo & Digital
Unilever · Englewood Cliffs, New Jersey, United States
• Led Sales forecasting, P&L and BMI budget management ($13mm annual budget) • Directed the development and implementation of TAZO and Lipton digital strategy including social, PR, CRM, website, collaborating with inter-agency teams • Led successful brand portfolio re-stage and development of engaging content including 7 Omnichannel assets for full portfolio
Senior Associate Brand Manager Tazo
Unilever · Englewood Cliffs, USA
• Responsible for integration of full brand portfolio and development of new marketing strategy after acquisition from Starbucks resulting in successful integration of +$100mm brand • Led sales forecasting, share performance, P&L and BMI budget management ($13mm annual budget) • Directed the development and implementation of TAZO and Lipton digital strategy including social, PR, CRM, website, collaborating with inter-agency teams • Crafted and executed consumer-centric communications and activation plans with cross-functional and agency partners across paid, owned and earned channels • Led successful brand portfolio re-stage and development of engaging content including 7 Omnichannel assets for full portfolio • Analyzed performance data and industry trends to uncover powerful insights and growth opportunities for the brands to turn them into action • Worked with customer development to deliver strong promotional calendar while measuring and optimizing plan performance throughout the ye…
Associate Brand Manager Lipton Na
Unilever · Englewood Cliffs, New Jersey
• Strategic development for Lipton Specialty in NA • Responsible for delivering innovation projects on time, in full by leading cross functional teams within the region and globally, including the launch of a new herbal iced tea platform • Creating communication assets with a focus on the target consumer • Analyzing consumer research to uncover relevant insights to inform decisions on key projects • Leading, managing and motivating cross-functional teams to accomplish brand goals, objectives and key initiatives
Associate Finance Manager, Supply Chain Finance Na, Value Creation
Unilever · New Jersey, USA
• Responsible for analysis of Supply Chain Costs of Special Packs for all categories • Forecasting improvement • Validation of Special Packs savings projects for Menasha Repacker • Post Mortem analysis of portfolio and Year 1 of Contract for Menasha • Improvement of PAR Approval Process
Associate Finance Manager, Supply Chain Finance, Deos Na
Unilever · New Jersey, USA
• Responsible for analysis of Supply Chain Costs of Deodorants • Estimates on Deodorants Innovation Projects • Lead a cross functional team for the PCE Process estimation (R&D, SM and Suppliers) • Analyze and evaluate projects to generate VIP savings. • Study and assessment of CAPEX investments • Develop Sourcing and Restructuring studies. • End of Month Analysis of Factories Production Costs • Brands supported: Degree ® (Men, Women) , Axe ®, Dove ® (Men, Women), Suave ®
Category Marketing Accountant Latam - Deo&Fragrances
• Finance support for Latin America Marketing Brand Development team. • Development and analysis of Innovation Business Cases, A&P analysis, category expenses controller. • Decision Making Under Uncertainty (DMUU). Software use training. • Brands supported: Rexona ® (Men, Women, Teens, Efficient) , Axe ®, Dove ® (Men, Women), Impulse ® , Lord Cheseline ®
Ci - Finance Pc Latam
• Market research, business analytics and competitive intelligence • In-depth secondary research using online databases with analysis of financial news, company and industries reports, 10k’s, testimonials, and case studies • P&L development and analysis • Support for marketing categories during innovation process
Business Analyst - Consultant
• Perform market research, business analytics and competitive and business intelligence for leading U.S. and European corporations in a variety of industries (financial, pharmaceutical, agricultural and consumer goods, among others) and markets (Latin America, U.S. and Europe) • Combine in-depth secondary research using online databases (e.g., OneSource, Factiva, ISI Emerging Markets, etc.) with analysis of financial news, company and industries reports, 10k’s, testimonials, and case studies • Conduct primary research with industry experts in target market segments • Prepare high-quality deliverables (PowerPoint/Excel) • Undergo extensive training on consulting principles, given by former McKinsey and develop and lead internal trainings • Supervise one or more junior colleagues
Consultant - Economist
Centro de Estrategias de Estado y Mercado
• Analysis of Local and International Economic Situation • Participation in projects involving International Economy and Economic Integration • Collaboration on estimates of quantitative techniques • Participation in diagnostic studies of Requirements for Development and International Trade Integration in different Argentine locations
Education
Penn State University
Master of Business Administration (MBA)
ABS International
Portuguese
University of Buenos Aires
Economist, Economics
Asociación Dante Alighieri de Lanús
Completion of Superior Studies of Italian Language, Italiano
University of Cambridge
First Certificate in English, English
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