Louisa White

Senior Manager, Consumer Insights and Analytics - North America

Tate & Lyle

Present

​• Lead the NOAM consumer insights function, translating complex data into actionable narratives for C-suite and cross-functional leadership ​• Function as a power user of Nielsen, Mintel, and GlobalData to maintain regional dashboards and identify competitive white space. ​• Partner with Category Development Managers to align ingredient trends with customer-facing innovation and Tradeshow content. ​• Proactively deliver strategic summaries on critical market shifts, such as the "MAHA" movement in the US and the "GLP-1 craze," to answer broader business questions for leadership. • Share quarterly macroeconomic insights with leadership for business review to inform strategic decision-making. ​• Distribute monthly insights newsletter to leadership, fostering a proactive approach to considering external factors in understanding our business ​• Direct end-to-end research for high-priority initiatives such as GLP-1, managing vendor relationships, questionnaire design, and timelines ​• Manag…

Associate Manager, Omni-Commerce Insights

Conagra Brands · Chicago, Illinois, United States

• Compiled quarterly macro environment trend reports shared with 100+ sales team members to improve our understanding of the shifting consumer behavior and market dynamics effecting our business • Increased sales by 38% in Q1 by strengthening our partnership in our Joint Customer planning meeting • Presented in Customer Planning meeting that resulted in 18 new innovation items being added • Developed Portfolio Playbook shared with 100+ sales, and marketing team members to plan portfolio programs, and provide best-in-class examples that identify common themes and best practices • Maintained a working relationship with 5+ outside vendors to ensure we are meeting our goals to get the best return on investment • Delivered actionable insights through storytelling to larger organization to drive go to market strategy • Engaged with Sales, Category Leadership, Demand Sciences, and Commerce Marketing leaders to translate insights and analytics into top and bottom-line business impact/strategy…

Associate Manager, Foodservice Insights

Conagra Brands · Greater Chicago Area

• Designed research strategy plans against business objectives, managing project timeline, deliverables, and budget • Transformed multiple data sources (i.e. IRI, Datassential, Technomic, Mintel) into data-supported selling stories to drive Conagra Foodservice sales • Implemented the sourcing, interpretation and application of marketplace, restaurant operator learning, and consumer learning to help develop marketing strategy and refine activation for prioritized brands • Established close relationships with broader insights department to leverage multiple data sources that address business issues and information needs across all business functions • Created assortment analysis for distributor partners in across different Foodservice segments using IRI sales data that resulted in becoming the Category Captain in multiple channels for distributor • Partnered with Strategic Account Director and lead the first in-person/virtual presentation in September 2020 with Yum Brands leading to sale…

Research Analyst

Ipsos · Greater Chicago Area

• Planned and drove execution of over 20 continuous studies tracking Fortune 500 clients’ brand health and advertising awareness and translate the findings into actionable insights • Managed survey research projects, within timeline and budgets, including working closely with colleagues in our Operations groups to oversee all international operational components of projects • Designed questionnaires and plan analyses • Performed quality checks at various stages of the research to ensure accuracy, and to avoid errors or mistakes • Questioned data in order to generate hypotheses and strategy for clients • Researched and developed analytic techniques to answer custom business objectives

Yoga Instructor

CorePower Yoga · Greater Chicago Area

• Taught an hour long sequence with active cueing and physical assists • Provided modified postures to beginners or students that have injuries • Built a relationship with regular students and welcome newcomers to the community • Certified to teach Yoga Sculpt and Power Vinyasa

Yoga for Trade Member

CorePower Yoga

• Helped maintain the studio including dusting the lobby, cleaning mats, and keeping the bathrooms tidy • Answered any questions the Yogis have regarding classes and Corepower • Assisted teachers by greeting and signing in students for class

Rollout Manager

EYELEVEL

• Was the direct customer service contact with our clients counterparts during the implementation phase of the project. • Successfully drove projects through planning, receiving, and rollout phases of the project lifecycle. • Partnered with logistics department to receive, track, and report inventory of production articles. • Established and communicate budgets and delivery schedules for each project • Demonstrated in depth knowledge of client’s business, brand language and culture • Developed and sustain excellent relationships with all client and supplier contacts • Provided clear and timely solution oriented communication to suppliers/installers and internal team • Developed and maintained excellent relationships with all team members and external contacts • Kept internal teams and suppliers informed at all times and provide answers to any project related questions • Briefed design teams on merchandising directives

Team Lead/Operations Manager Ii

SMS Assist, L.L.C.

• Managed team of five to ensure completion of work orders for door, glass, and structural trade • Professional handled disciplinary issues within team to ensure no reoccurrences • Responsible for handling client’s escalations and addressing them accordingly • Understood client’s budgetary concerns and prioritize work orders in a timely capacity • Created a process for team to follow in order to be efficient and productive throughout the day

Operations Manager I

SMS Assist, LLC

• Identified, researched, and resolved client issues using the SMS Assist’s web based systems and databases • Managed entries in SMS Assist databases and the scheduling and completion of facility services • Sourced affiliates to perform specific services for each customer • Implemented, tracked, and prioritized the progress of over 200 work orders daily to meet our client’s business needs • Oversaw door, glass, and structural maintenance issues for client in the West and Southwest regions • Maintained and developed strong working relationships with vendors and client • Answered 20-45 client customer service calls daily concerning their maintenance issues at their store locations • Ran and submitted daily reports to primary affiliates regarding missed scheduled dates, open service quotes and service quote approvals

Academic Advisor Intern/Administrative Assistant

DePaul University Athletic Academic Advising

• Coordinated and entered tracking information for study table hours and tutor evaluations using Excel • Created weekly reports on 50 student-athletes’ study table hours for supervisor • Managed and reviewed data for tutoring evaluations to ensure progress with student-athletes • Contributed to the friendly and nurturing environment for the student-athletes and advisors • Tutored one-on-one with student-athletes to help with their successes in the classroom • Reviewed student-athletes’ schedules to devise a plan for accomplishing assignments • Assisted with student-athletes’ curriculum choices and degree requirements

Intern

Ward 43 Office Alderman Michele Smith

• Interacted with constituents on a daily basis in person and through the phone • Assisted them with their concerns in the ward and helped them in any additional way • Managed constituent information data in order to help the office stay organized • Logged work orders for problems in the ward (i.e. potholes)

Intern

Lynn Hazan & Associates

• Researched potential candidates to fill current positions • Evaluated candidate’s resumes on whether or not they were appropriate for job openings • Reached out to potential candidates to fill job openings and for referrals • Posted job openings on social media websites and job boards • Drafted job specs for employment boards • Volunteered at the Business Marketing Association event: Biz Bash. Helped set up the event and create a unique design for the silent auction in the venue.

Depaul University Track and Field Manager

DePaul University Department of Athletics

• Coordinated team activities including timing and videotaping equipment • Cleaned and organized all uniforms • Created schedules for uniform pick up and drop off • Worked with head coach to ensure needs were met at track meets • Maintained team records for coaching staff to help the progress of athletes • Transported coaching staff and athletes to practice site