Loren Cherry

Marketing Insights Manager, Cpg & Foodservice

Newly Weds Foods · Chicago, Illinois, United States

Present

Develop fact based insights and strategies to address the changing needs of global commercial and noncommercial foodservice customers in the areas of food and flavor trend development, as well as matching them with the best strategy based on today's massive shift in generational and consumer eating behaviors. Work on special B2B corporate strategy and growth initiatives to determine best areas of new business opportunity, identify most compelling customer triggers and build out go to market strategies internally.

Director, Consumer & Shopper Marketing (Contractor)- Conagra and Sc Johnson

IRI & Nielsen (adhoc contracts) · Chicago, Illinois

CONAGRA- Manage complex panel research needs, marketing and growth strategies for key Chicago client. Working with a large, diverse on-site team to leverage strategic data resources for the benefit of the client. Cross functional expertise with Consumer and , Shopper Insights, Marketing, Brand & Portfolio growth, new product/market development, incremental revenue generation and strategic positioning. SC JOHNSON- Incorporate and help build new operational team structure for large client undergoing transformational change. Assist in driving business from traditional data provider toward a consulting focused/SME partner by applying more advanced business solutions.

Sr Consumer Insights Planner, Emerging Brands

Bacardi

Key advisor in the development of consumer behavior measurement, presentation and recommendation of project and study results to internal and third party touch points for seven diverse brands in three categories. Responsible for bringing the shopper and consumer’s perspective to life to drive incremental growth for product lines. Blend findings from diverse data sets, trends and insights to recommend strategic direction/ decisions for corporate brand, sales, & executive groups and direct appropriate programming, trade, & experiential marketing decisions based on fact based research & ROI. Heavily involved in C-suite strategic initiatives, growth platforms and innovation.

Business/Shopper Insights Mgr, Marketing Strategies

Meijer

Responsible for evaluating and recommending all data tools and syndicated products/services to measure industry/category and store performance. Led and designed all third party research initiatives, (promotional ad customization, customer Trip Missions segmentation, trend tracking, and customer segmentation studies).Incorporated multiple technological efficiecies across operations, merchant, real estate site selection, private label growth and intensive CRM/best practices measurement.

Director, Cpg Analytics - B2b

Upromise

Developed, executed and recommended brand, new product development and analytical strategies for 40+ CPG companies (Procter & Gamble, Kellogg’s, Coca Cola, J&J, etc…) to develop solid client relationships while building Upromise profitability and equity. Managed large analytic projects nationally with 10 major CPG companies to develop and test shopper motivation thresholds via loyalty levels, promotional/coupon values, sampling and highly targeted surveys to better understand purchase behaviors & category gaps.

Market Research/Market Planning Manager - B2b

Farmers Insurance & Financial Services

Managed all consumer, product and industry research for insurance products and services, identified major trends, measured customer satisfaction & retention and led market development research. Recommended and executed all primary, secondary, qualitative and quantitative research strategies including focus groups, market qualification studies, all online, mail and phone surveys and competitive intelligence/SWOTS. Managed budgets, research vendors, and a staff of 15.

Product Analyst, Market Information & Planning - B2b

Haworth

Designed, conducted & presented market research to identify new opportunities for commercial office furniture products. Identified core customer insights and developed innovative marketing and business development tools and ideas to respond to market interest and needs. Analyzed viable markets, customer segments & channels, created strategic initiatives to bridge share gaps and maximize profit opportunities. Assessed, quantified, and outlined business targets' potential in support of strategic planning objectives.

Product Analyst, Grocery

The Hershey Company

Designed, conducted & presented market research to identify new opportunities for commercial office furniture products. Identified core customer insights and developed innovative marketing and business development tools and ideas to respond to market interest and needs. Analyzed viable markets, customer segments & channels, created strategic initiatives to bridge share gaps and maximize profit opportunities. Assessed, quantified, and outlined business targets' potential in support of strategic planning objectives.

Project Director Iri Onsite

Kellogg Company