About
Leading future-focused teams to drive growth through consumer, customer, & analytic insights with strengths in big data, championing the consumer and customer, and deriving actionable implications. Insatiable curiosity around why consumers and customers take action. Recent focus on pockets of growth, B2B, CRM, future trends, eCommerce, and mining internal data. AREAS OF INSIGHT EXPERTISE • B2B and B2C • Big Data Actionability • eCommerce • Strategic, Customer, Shopper, & Consumer • New Products: Ideation through Launch • Guiding Analytics • Harnessing Trends • High Performing Teams
Experience
Global Director Market & Consumer Insights
Present
Leading the MCI function in generating consumer insights to translate into internal and external strategic thinking, innovation and thought leadership for ADM driving positive business outcomes at both the global and the local market level.
Head of Insights
Ingredion Incorporated · Westchester, Illinois, United States
Founded the Insights Center of Excellence – Vision, goals, KPIs, job descriptions, processes, best practices, and staffing on- & off-shore talent to maximize budget. Growing the team from 2 to 11 covering 4 global regions including a data scientist and insights communications manager. Priorities: Drive Company Growth, Maximize Activation Impact, Expand Reach of Insights, and Modeling Predictive Analytics. Focused on trends/thought leadership, strategic platform/category learnings, competition insights, and customer knowledge.
Customer Insights
Ingredion Incorporated · Westchester, IL
Director Shopper Insights and Analytics
Conagra Brands · Naperville, IL & Chicago
Led team driving strategic platform learnings on broad initiatives and brought leading edge Shopper Insights to over 40 retailers to strengthen relationships, grow sales, and impact marketing plans.
Shopper Insights Sr. Mgr.
Unilever · Chicago & Lisle, IL
Led the continual discovery of consumer insights for global, US, and retailer initiatives from new product innovation to activation and shopper conversion. Translating those insights into relevant, consumer-based customer and brand marketing initiatives in order to ensure competitive advantage.
Sr. Manager Market Research
Quaker Oats · Chicago
Managed research on a wide variety of brands ranging in business size, trends, and corporate expectations. Played a key role on business teams to define strategies, prioritize opportunities, optimize executions, and share consumer insights. Advancement at Quaker expanded breadth and depth of role to include greater strategic input and management of direct reports.
Education
University of Michigan - Stephen M. Ross School of Business
MBA, Marketing, Strategy
Wesleyan University
BA, Economics
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