Experience
Director, Global Marketing Data Measurement
• Drive data management efficiency and strategic partnerships for the company’s largest global beverage consumer study, delivering key consumer insights across 60 markets. • Lead data initiatives, including defining data delivery requirements, ensuring data harmonization, and conducting data quality investigations, to establish consistent, comparable, and accurate consumer information. • Cultivate and manage strategic partnerships with external data suppliers and research agencies, ensuring optimal service delivery, value creation, and seamless data integration across the global markets.
Sr. Manager, Human Insights
•Drove value in the RTD Tea and Coffee portfolio to support base business and innovation through custom research, data analysis and strategic consulting to drive brand growth and consumption. •Support new initiatives of business portfolio, identifying consumer segments, brand positioning, packaging designs, creative territories and product innovation.
Manager, Consumer Insights & Analytics
•Manage custom research, both qualitative and quantitative, for a $3B nutrition portfolio (Juice, Juice Drinks, Value Added Dairy, and Alternative Dairy). • Provide market insights and analytics for nutrition portfolio and New Revenue Streams using proprietary tools, syndicated data, panel data, primary and secondary research.
Account Manager
• Responsible for managing and growing the on-site relationship between NPD and client in sporting goods industry. • Supported strategy team, sourcing team and merchants across all departments aiding in building strong actionable, value-added insights utilizing NPD data, via Power Point presentations or custom Excel dashboards • Support and strengthen the strategic client relationship by providing NPD data reflecting short term and long term business insights related to the clients' most important priorities • Ensure overall client satisfaction by proactively linking NPD data and industry trends to business opportunities • Drive insights, data analysis and appropriate solutions, using various NPD data resources and capabilities. Directly support the decision making process within cross functional retailer teams such as Consumer Insights, Strategy, Finance, Marketing and Merchandise. • Operate in a collaborative team environment providing support and cross-functional training as needed
Sales Operations Analyst
• Responsible for sales demand planning for the organization for 250 items with detailed inputs. • Developed and implemented a new forecasting tool for 80% of total sales volume • Champion all cross functional communication between sales and operations for production planning based on projected demand. • Managed monthly brand performance reporting for senior management team by analyzing syndicated data, SPINS (IRI), to track brand’s performance relative to the category and competitors. • Created Sweetener & Candy category selling stories and reporting tools using SPINS (IRI) to support sales calls, new item launches, and customer business reviews. • Developed new interactive competitive category dashboards by channel using syndicated data to serve as a category management tool used to inform competitive positioning and management decisions. • Supported new product development efforts through market data analysis relating to potential market opportunities, right-sizing and pricing strat…
Customer Service
Responsible for entering purchase orders and arranging transportation to ensure costumer receives product in a timely manner Daily communication with operations regarding inventory, discrepancies or warehouse issues Provides support to the sales team, ensuring all sales and service objectives are met Accountable for new customer set up and confirm steps are in place to service new account Answer 800 line and assist consumers and customers regarding their inquiries Assist in the training of new personnel in the customer service department
Customer Service Rep
Education
University of Houston-Downtown
Master of Business Administration - MBA, Business Administration and Management, General
University of Houston-Victoria
Bachelor of Business Administration (BBA)
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