Livia Vieira da Silveira

Product Strategy and Brand Management - Fenty Beauty By Rihanna

Kendo Brands, Inc. · San Francisco, CA

Present

• Shape go-to-market strategy and consumer positioning for 40+ limited edition launches across a 2-year innovation pipeline, defining the strategic rationale behind and how it connects to business goals. • Serve as the strategic connector across Product Development, Creative, Sales, and Regional teams, building alignment on positioning, surfacing trade-offs, and ensuring every launch shows up with a consistent, consumer-first narrative across different markets’ needs. • Leverage consumer sentiment, social data, and competitive benchmarking to inform messaging hierarchies, innovation priorities, pricing positioning and creative briefs that translate product truth into compelling storytelling.

Marketing Consultant | Consumer Insights & Cultural Localization

· San Francisco, CA

Present

Consultant specializing in scaling US-based fintech and consumer brands within the Brazilian market. Led end-to-end market research and user discovery for a US fintech's Brazilian expansion and directed cultural localization strategy for brand assets and social content to ensure high relevance and resonance in-market.

Marketing Manager

Natura · São Paulo, Brazil

• Owned the product assortment and go-to-market strategy for Natura's seasonal moments, synthesizing historical sales data, competitive analysis, and social sentiment to build a data-backed portfolio — contributing to a 14% YoY sales increase (+$8.6M). • Drove the 0 to 1 strategic build of Natura's e-commerce gifting experience, defining the narrative, consumer journey, and execution plan in partnership with UX, product, and creative teams — resulting in +68% sales uplift and $1.2M in revenue. • Led end-to-end strategy to improve Product Pages, grounding decisions in sales data, user interviews, competitive benchmarking, and A/B testing. Partnered across UX, creative, e-commerce, and digital product teams to redesign the experience within brand guidelines, driving a 10% conversion increase. • Built ways of working and scalable frameworks across a large, matrixed organization, accelerating campaign execution, improving alignment across teams, and embedding digital thinking into business…

Associate Integrated Marketing Manager

The Body Shop · Greater São Paulo Area

• Drove +614% e-commerce revenue growth (from R$253K to R$1.8M) in a single year by optimizing the customer journey through targeted newsletters, Google Ads, and UX improvements. • Led 10+ integrated omnichannel campaigns annually across digital, PR, influencer, events, and retail, more than doubling sales on key launches. • Architected an influencer and creator strategy built on authentic partnerships and co-creation, growing Instagram from 30K to 180K followers with minimal paid media and driving a 28% increase in sales. • Scaled customer support during COVID-19 peak demand by identifying and deploying retail staff displaced by store closures, training them on brand voice and processes, and clearing a 5x-volume backlog in under 2 months. • Led the Forever Against Animal Testing advocacy campaign, surpassing the 20K signature goal by 7.5x (150K signatures) and turning brand purpose into measurable community participation and credibility.

Brand & Communication Analyst

The Body Shop · São Paulo e Região, Brasil

Ecommerce Marketing Analyst

SEPHORA · Greater Rio de Janeiro

• Shaped data-driven marketing strategies for 40+ makeup brands, driving 25% YoY category growth through customer segmentation, performance insights, and cross-functional collaboration with merchandising and digital teams.

Media Planner

McCann Worldgroup · Greater Rio de Janeiro

• Optimized multichannel media campaigns for major brands like L’Oréal Paris and Coca-Cola, integrating digital and traditional channels to maximize audience reach against defined business objectives.

Online Media Intern

McCann Worldgroup · Rio de Janeiro e Região, Brasil