Lissa Crisp

Director, Consumer Insights (Bolthouse Farms, Evolution Fresh, Health-Ade, Sambazon)

Generous Brands

Present

Director, Consumer Insights

Health-Ade

Present

Director, Market Research

Housecall Pro

Research Director, Global Intelligence

FINN Partners

Lead & Sr. Manager, Marketing Research & Insights

SmileDirectClub · San Antonio, Texas, United States

· Scaled and led the global Research and Insights department for SmileDirectClub; responsible for building strong cross-functional relationships, directing work, managing and mentoring team members, building and maintaining the research pipeline, and collaborating with cross-functional teams to lead end-to-end quantitative and qualitative research, both longitudinal and ad-hoc. · Served as insights evangelist for the company, regularly bringing forward research learnings and recommended actions to the forefront of discussions and business decisions. End-to-end research included framing business objectives, scoping the research, methodology selection, sampling plan development, research instrument creation, programming surveys, fielding setup and coordination, quality assurance, statistical analysis, dashboards and other visualizations, devising actionable recommendations through combining primary and secondary data, reporting, presenting findings to all levels, and working with stakeho…

Senior Customer Insights Researcher

H-E-B · San Antonio, Texas

· Designed and led end-to-end qualitative and quantitative research projects for multiple corporate divisions including Product Innovation & Renovation, Marketing, Digital, Store Operations, Finance, Procurement, Public Relations, and Quality Assurance to uncover, synthesize and present insights uncovering strategic growth and improvement opportunities. · Developed a full-scale white space innovation territory research process for exploring opportunities within various categories including health, beauty, and consumer packaged goods. · Created and managed a new merchandising strategy research program to guide procurement in decisions related to new item and product mix decisions and promotional effectiveness; program resulted in higher share of wallet across multiple categories within one year of program implementation. Mined secondary sources to identify which markets, customer segments, and target demographics presented the largest opportunities for increasing market share and tied t…

Brand Consultant, Market Research, Consumer and Marketplace Insights

Nestlé · Greater Los Angeles Area

· Led research in breakthrough innovation within the most profitable Nestle Division, Beverage. · Beyond innovation, managed a broad array of complex research ranging across the full product lifecycle including line extensions, product renovation, packaging, shopper insights, and brand marketing. Research included category exploration, concept development and testing, product testing (including in-home and product guidance testing), packaging research, communications and creative testing, and renovation restaging utilizing both qualitative and quantitative methodologies. · Vendor management and partnership. · Mined and leveraged secondary data such as Nielsen, Mintel, Iconoculture and Datassentials to supplement primary research for a comprehensive view of the consumer, category, and market.

Sr. Market Research Consultant

Caterpillar Inc. · Peoria, Illinois

Market Research Consultant / Voc Advocate

Caterpillar Inc. · Peoria, Illinois Area

· Conducted start to finish adhoc market research projects including gathering requirements, methodology selection, sampling plan, designing research instrument, managing fieldwork, statistical analysis, reporting and the presentation of results to all levels. · Managed the global brand research program measuring market potential and assessing competitive position in both developed and developing markets. · Performed in-depth statistical analysis to devise and deliver strategic consultation on viable marketplace opportunities and strengths, lifecycle development and corporate resource allocation. · Served as a Voice of the Customer advocate measuring and relaying customer requirements to product and industry groups, country managers, engineers, dealers, competitive intelligence and product support teams globally. · Managed an online panel of 750+ customers for targeted market and product research in over 40 countries. · Performed ad-hoc analyses requiring the integration of otherwise d…

Program Manager, Power Systems Loyalty Research Program

Caterpillar Inc. · Peoria, Illinois

- Fully responsible for the management of the global customer loyalty program for Caterpillar power systems products including program governance, supplier management , strategic application of the research and communications of results to all levels of the enterprise. - Regularly consulted with power systems industry management teams to apply the research findings to strategic imperatives through custom action planning sessions.

Sr. Market Research Analyst

Caterpillar Inc.

In addition to responsibilities as junior analyst, · Presented research findings and recommendations to key-decision makers across the corporation and Caterpillar dealer network highlighting opportunities for increased sales and customer loyalty. · Translated data findings including historical trends, current marketplace position and customer satisfaction measures to develop detailed, audience-specific analytical reports and action plans. · Provided ad-hoc analysis of research data for sales support, product development and dealer strategy operations.

Market Research Analyst

Caterpillar Inc.

· Analyzed and populated reports for competitive intelligence research, customer behavior and attitudinal research, product research and customer loyalty research. · Processed survey data receivables proofing for data integrity. · Created custom reports on-demand for specific project goals and audiences using SPSS, COGNOS, and Microsoft office.