About
As a business advisor, entrepreneur, executive business coach and angel investor, Lisa supports business leaders to reach greater success. Her over 30 years of experience includes being on founding teams of two imaging technology startups with exits through IPO and acquisition; and guiding and mentoring startups, turnarounds, and high growth organizations to profitability. Lisa is known as a dynamic, focused and determined business executive with a unique blend of leadership, marketing, and operations expertise. She holds eight world records and 32 National Championship medals in Formation Skydiving, is an instrument-rated private pilot, a marathon runner, and an advanced scuba diver. Specialties: Executive Business Coaching /Communication/ Leadership / Strategy / Profitability & Growth / New Products & Markets / Imaging Technology / Marketing / PR / P&L / Market Research / Vision & Culture / Team Building
Experience
Vice Chair Board of Governors / Investor
Tech Coast Angels Orange County · Orange County, California Area
Present
Tech Coast Angels is the premiere angel investor group in the United States. Its 500+ members provide funding and guidance to early-stage, high-growth companies in Southern California and beyond. TCA has a highly collaborative approach to screening potential companies and doing due-diligence. In addition to investing Lisa serves as a mentor and advocate for assisting female entrepreneurs with raising capital.
Chief Executive Officer
Azure Insights Inc. · California
Present
Azure Insights produces market share and trend reports for market leading Health Imaging equipment vendors. The key value of the reports comes from the candid summary of actual market conditions from real data we collect from our clients, not estimates. The unique market reports provide detailed information on a set of product categories across global regions for both health and industrial applications that are of critical interest to our clients.
Executive Business Coach, Sr. Partner
Performance Strategies · Orange County, California Area
Present
• Advise business leaders and entrepreneurs to accelerate progress, improve effectiveness and drive business results in areas of strategy and planning, leadership, decision making, communication, process, marketing, team building, vision, and company culture. • Facilitate executives in overcoming business challenges and achieving goals from Start Up to Exit through mentorship, transition coaching & exit planning. Coaching work is supported by an MBA in Marketing, and a BS in Business Administration from SDSU, Executive Business Coach Certification, Certification in Spiritual Psychology from the University of Santa Monica, Certification as Lead With Purpose coach, and designation as Conversational Intelligence® for Coaches Enhanced Skill Practitioner.
Advisor
FLOAT Shuttle · Greater Los Angeles Area
FLOAT is reinventing the commute by offering short air shuttle flights to get people to work in a fraction of the time they normally spend driving to work. Super Commuters who spend at least 3 hrs a day sitting in traffic, can instead take a 15-20 minute flight and arrive refreshed and ready to take on the day. And, arrive home relaxed and with time to spend with family. All for an affordable price.
Chief Executive Officer
International Imaging Industry Association (I3A)
Led aggressive turnaround and market re-positioning of the company leading to an acquisition. Identified critical factors impacting marketing, operating, creative, and financial performance and developed new market opportunities. Created multiple new products & programs to drive company growth. Provided thought leadership for the imaging technology ecosystem. • Conceived mobile phone camera product strategy and marketing plans. Executed marketing strategy to increase market penetration and grow client base 48%, solidly repositioning the organization for future growth. • Created/launched Picture Services Network, an open web services framework for exchange of digital photos, print ordering, and e-Commerce between users and service providers. • Grew organization through targeted use of PR, digital marketing, branding, trade shows and special events. Identified as the industry thought leader in media outlets such as CNN, CNET, Chicago Tribune, Wall St. Journal, Forbes.com, USA Today and o…
Director of Marketing/Sr. Product Manager
Canon Information Systems · Irvine, CA
Progressed rapidly through marketing and product management leadership roles over a 5-year period. Hired to turn think-tank culture into profitable business opportunities. Challenged to perform qualitative and quantitative market research and analysis of partner opportunities for CIS and other Canon divisions and provide a decisive course of action to accelerate revenue/market growth. Built team from Sales, Marketing, Engineering and QA, designing collection of software apps with fun, interactive consumer interface. Successful campaign resulted in shipments of over four million units, growing consumables business by over $40M. Chartered to lead marketing and execute launch plan for the new startup DIG organization.
Advertising Media Manager, Product Manager
Pacific Data Products
Managed the product life cycle for connectivity/LAN, memory and font cartridge products for LaserJet printers, including development, pricing, positioning, promotion, launch, forecasts and market analysis. Created domestic and international advertising plans for all product lines with a multi-million dollar annual advertising budget. Developed advertising launch plans for all new products. Developed new analytics system for tracking print ads.
Education
San Diego State University
BS, MBA, Business, Marketing
University of Santa Monica
Certification, Spiritual Psychology
Landmark
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