Rotate Your Device

This site doesn't support landscape mode. Please rotate your phone to portrait.

Lisa Liias

Lisa Liias

Insights leader helping CPG and retail executives turn data into action. Marketing, Merchandising, Supply Chain, Procure…

Greater Philadelphia, United StatesFood Production
Company
Lassonde
Title
Director, Revenue Management and Consumer Insights
Seniority
Manager
Department
Master Operations
Location
Greater Philadelphia, United States
Industry
Food Production

About

Practical and passionate leader driving strategy and operational excellence through analytics, insights, and data management *15+ years partnering with top CPG and grocery retail teams establishing framework to facilitate decision making *Quick study who effectively closes feedback loop between support teams and senior/executive leadership. *Comfortable diving into technical and process details as necessary to identify risks and go-forward asks from leadership while conversely skilled in cascading company strategy and tactical goals back to support teams to ensure the proper prioritization *Supporting the dynamics of perishable product means solving complex issues including ensuring all tools and processes developed include perishable nuance in scope in terms of data foundations and system architecture *Committed to effective management of people, tools, and process *Passion for mentoring; building diverse teams with technical skills and the potential to lead conversations with stakeho…

Experience

Director, Revenue Management and Consumer Insights

Lassonde · Philadelphia, Pennsylvania, United States

Present

Senior Manager, Category and Consumer Insights and Analytics

Lassonde · Greater Philadelphia

Present

Analytics Manager

Lassonde Pappas & Company, Inc. · Greater Philadelphia

Director, Global Perishable Analytics and Merchandising Support

Whole Foods Market · Greater Boston

Strategy and Execution: Collaborate with senior leadership on development of perishable and team strategies and advise on tactical execution and success metrics. Partner with counterparts across the company and third party consultants to ensure requirements of perishables and needs of associated stakeholders are met regarding pricing, data operations, competitive intelligence, insights, analytics and finance, third-party partners. Communication: Develop deep, credible relationships with senior-level executives, both inside and outside current areas of responsibility. Drives clarity and visibility to project performance (status, risks, dependencies) with leadership, and business partners communicating appropriately with each group. Consults with company leadership on key findings about category, operations, merchandising and related processes and opportunities. Project and Process Management: Continuously evaluate and identify areas of opportunity for improvements in team processes and…

Senior Manager, Global Perishable Analytics

Whole Foods Market · Cambridge, MA | Remote Austin TX

Leadership: Hire, train, lead and mentor team members across analytics and support functions. Ensure resources align with strategic objectives and coordinate workloads with the team to ensure timely completion of all tasks. Merchandising and Procurement Analytics: Lead team supporting Produce, Meat, Seafood, Prepared Foods, and Bakery in data management, procurement forecasting/planning, logistics, category analytics, and pricing including ensuring the process and tools associated with each results in operational excellence and a best in class customer experience in perimeter departments.

Manager, Global Perishable Analytics

Whole Foods Market · Cambridge, MA | Remote Austin TX

Developed cross-functional team of analysts and data management specialists to support the reporting and analysis for merchants and buyers in Produce, Floral, Meat, Seafood, Prepared Foods and Bakery focusing on KPIs and insights for category management, pricing, promotion, events, and procurement forecasting.

Sr Analyst, Global Produce and Seafood

Whole Foods Market · Cambridge, MA

Delivered reporting and insights to global Seafood and Produce leadership on merchandising, marketing, promotions, pricing, and assortment. Partnered closely with all regional category managers and buyers to identify opportunities and create reporting , dashboard and tools to meet their on-going needs. Supported financial plan and budget process providing guidance on basket metrics based on merchandising and procurement strategies including operational impact (i.e. shrink, out of stock)

Category Analyst

Whole Foods Market

Delivered reporting and insights to regional New England leadership across all teams (non-perishable, perishable, culinary) on merchandising, marketing, promotions, pricing, and assortment. Partnered closely with all regional category managers and buyers to identify opportunities and create reporting , dashboard and tools to meet their on-going needs. Supported financial plan and budget process providing guidance on basket metrics based on merchandising and procurement strategies including operational impact (i.e. shrink, out of stock)

Business Manager

Acosta Sales and Marketing · Marlborough, MA

Achieved annual growth targets managing McCormick trade budget for all New England food retailers. Presented category business reviews driven by narratives based in data-driven insights and partnership with brand management, product innovation, marketing, finance, and customer service teams. Ensured merchandising, distribution, and marketing were aligned at all times.

Category Development Analyst

Acosta · Quincy, MA | on-site Stop and Shop

Advised category managers on expected outcomes regarding merchandising tactics using transaction and customer loyalty data combined with syndicated sources (Nielsen, Spectra, IRI) including promotional effectiveness, display, cross-merchandising, space planning, assortment, pricing. Assisted with providing insights on overall category, retailer, and industry trends

Marketing Analyst

Acosta Sales and Marketing

Created fact-based presentations for top Acosta clients for business reviews

Retail Unit Manager

Acosta Sales and Marketing

Led in-store retail team; organized/assisted with category resets, planagram compliance, new item placement

Marketing Research Analyst

Acme Markets

Designed, implemented and presented various primary and secondary research projects

Management Intern

Acme Markets

 Performed management functions, including budget planning, conflict resolution, store maintenance/events  Identified store specific POS opportunities and implemented regional merchandising plans  Assisted category managers at corporate level and field sales manager retail audits

Education

Saint Joseph's University

Bachelor of Science, Food Marketing

Find leads like Lisa

Origami finds your ideal customers across 15+ data sources with a single prompt.

Try Origami Free