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Lindsey Goodman

Lindsey Goodman

Head of Global Consumer Insights & Market Intelligence

Boston, Massachusetts, United StatesApparel & Fashion
Company
Wolverine Worldwide
Title
Senior Director of Consumer Insights & Market Intelligence
Seniority
Senior
Department
Master Information Technology
Location
Boston, Massachusetts, United States
Industry
Apparel & Fashion

About

Passionate consumer advocate and accomplished consumer insights leader with over 15 years of footwear and apparel experience. Strong experience in both quantitative and qualitative methodologies with a focus on front-end innovation, design thinking, and brand strategy. Thought partner with proven track record of leveraging consumer insights to drive brand and product strategy.

Experience

Senior Director of Consumer Insights & Market Intelligence

Wolverine Worldwide · Greater Boston

Present

Lead insights and intelligence for our portfolio of lifestyle brands, including Merrell, Saucony, Chaco, Sweaty Betty, and Wolverine.

Director of Consumer Insights

Wolverine Worldwide · Greater Boston

Senior Manager of Consumer Insights

Wolverine Worldwide · Greater Boston

Manager of Consumer Insights

Wolverine Worldwide · Greater Boston

Manager of Global Consumer & Market Intelligence, Converse

Nike · Boston, Massachusetts, United States

Consumer Insights Analyst, Converse

Nike · Boston, Massachusetts, United States

Logistics Analyst, Converse

Nike · Boston, Massachusetts, United States

Key Account Coordinator, Converse

Nike · Boston, Massachusetts, United States

Field Account Representative, Converse

Nike · Boston, Massachusetts, United States

Programming Coordinator, Board of Directors

WISE (Women in Sports and Events, Inc.) · Boston, MA

Youth Program Director

Greater Lowell Family YMCA

Front Office Intern, Lowell Spinners Aaa Affiliate of the Boston Red Sox

Boston Red Sox

Unit Director

Greater Lowell Family YMCA

Education

Isenberg School of Management, UMass Amherst

BS, Sport Management

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