Lina Gearity

Senior Director of Consumer Insights

Wellness Pet Company

Present

Consultant: Marketing, Consumer Insights, Business Development

Present

I am guiding marketing, consumer research, and business growth for B2C and B2B companies.

Chief Marketing Officer

LightWater Skin

Marketing & Insights Director

Gorton's

Brand Equity and Advertising Established Business Innovation and Strategic Growth Consumer and Category Insights

Independent Marketing Consultant

Business & Marketing Strategy | Brand Equity Development | Consumer Targeting

Guide business and marketing efforts for several start-ups, including air purifier Wind, chiropractic services, and trucking business.

Brand Manager - Global Beauty, Female Shave Category

Procter & Gamble

Led a $1.1B global business of 5 Gillette razor brands and 1 shave gel brand. Managed a team of Assistant Brand Managers, 25+ multi-functional partners, and global agencies. Responsible for Gillette Venus® brand equity globally in 40 markets, expanding brand presence to new markets, and portfolio strategy and global design to grow the premium tier as well as the base business. • Grew global brand equity, improved the brand's value position, expanded the business into 18 new markets, and grew the premium tier and current business in sales, market share, and profit. Widely recognized through the organization as the expert on the category and 6 brands.

Senior Assistant Brand Manager - Global Product Innovation

Procter & Gamble

Led multi-functional & agency teams to design, deliver, and launch global product innovations for Gillette Venus® razors. Developed the consumer insights, concepts, naming, product & packaging design, sales communication, media strategy, and TV, Print, Retail, PR, and Digital marketing. Evaluated financials and supply chain feasibility. Collaborated on launch plans with 5 global regions. Served as acting Brand Manager and Associate Marketing Director for last 2 months in role. • Nearly doubled the Gillette Venus® brand by designing and launching 8 global initiatives. Initiative scope included evolution of new campaign, leverage of a global celebrity, commercial innovation, and product innovation across multiple forms and price tiers.

Assistant Brand Manager - Na Food & Beverage, Coffee

Procter & Gamble

Served as the retail marketing expert, and led multi-functional and agency teams to create and manage all North America Food, Drug, Mass, and Club in-store marketing & merchandising for Folgers®, Millstone®, and the launch of Dunkin’ Donuts® in retail. • Developed retail marketing plans across product innovation and current business, delivering a >3x increase in retailer tool compliance, increasing in-store promotion efficiency +75%, and improving category profitability +10%.

Brand Management Intern - Na Household Care, Oust® Air Freshener

SC Johnson & Son · Racine, WI

Evaluated new product’s year 1 performance against business, sales, and consumer metrics; created monthly share reports based on AC Nielsen data analysis; and directed creative agency to design a national free-standing advertisement. • Developed a retail management, promotion mix, and product line brand strategy to maintain share in top performing markets and to increase share in poorly performing markets by +105%.