Scott Robertson

Innovation Product Manager | Trail Running & Walking | Consumer Insights → Product Launch

KEEN · Portland, Oregon Metropolitan Area

Present

I build products people actually want to run in — and keep running in. Entering trail running was a strategic growth move for KEEN, but the real driver was making performance footwear that lasts longer, reducing waste and doing right by both runners and the planet. Over the last four years I helped launch two new performance categories from the ground up, with trail running as the standout. I led the research, built a grassroots testing team, put the product through third-party lab validation, and personally logged 925+ miles in proof-of-concept testing — including my first 50-mile trail race. What I do: ▸ Translate consumer research and real-world data into actionable product insights ▸ Foster organizational alignment across marketing, sales, finance, and product to move innovation from concept to shelf ▸ Bridge innovation and inline teams, representing new products through every stage of the line review process ▸ Build and lead grassroots wear-test programs that generate honest, usef…

Automotive Mechanic

Landcruiser NW · Portland, Oregon, United States

COVID-19 happened! Freelance contracts ended! Instead of farming myself out to write garbage copy, I decided to dive further into personal passion and curiosity to learn more about fabrication and classic Toyota 4x4s. Maintained, repaired, and restored classic Land Cruisers of all generations, diesel and petrol. Projects vary wildly from simple maintenance to custom fabrication.

Freelance Copywriter

FITS Technologies · Charleston, South Carolina, United States

Working with in-house creatives to elevate FITS' brand presence, strengthen relationships with existing customers, and bring new fans to their products and stories.

Brand and Product Development

Fuerst Group, Inc. · Menlo Park, California, United States

Use personal and professional experience to create focused, grassroots GTM and seeding strategies. Assist and advise product development including footwear and backpacks. Personally test proof-of-concept in remote/wilderness environments.

Copywriter

Osprey Packs, Inc. · Cortez, CO

Worked in conjunction with Brand, Marketing, Sales and Leadership Teams to create strategic communication for multi-channel applications. Core responsibilities included writing, editing and proofing of creative materials including, print, digital, web and video creative. Additional projects included campaign creation, trade show creative conceptualization and execution, development of marketing plans and seasonal workbooks, press releases, public speaking events, mission and vision development, web strategy and more. The “voice” of the brand and company.

Key Account Representative

Osprey Packs, Inc. · Cortez, CO

Managed an array of key accounts in an effort to support and increase sales through exceptional service and relationship building. Responsibilities included detailed processing and follow-through of orders and forecasts, closely monitoring forecasts and sell-through performance, determining opportunities for added sales and more. Provided order management and analysis support to the territory reps.

Dealer Service Representative

Osprey Packs, Inc. · Cortez, CO

Provided industry-leading customer service and support to the sales rep force, retail dealer base, as well as end-users to facilitate smooth product flow from Osprey. Built and maintainted positive relationships with all customers to further strengthen brand and company reputation. Directly oversaw all incoming orders and outgoing shipments.

Program Manager - Nike Rock Gym

Nike · Nike World Headquarters

Managed all aspects of the Nike Rock Climbing program including operations, events, program development, instruction, budget management, staff recruiting and hiring, training, risk management, and other critical tasks. •Increased revenue by 86% (2013) •Increased annual climbing wall use by over 70% in 2012 and 2013 •Founder and Lead Guide – Nike Adventure Program •Collaborated with Nike Legal and Risk Management to create Nike Adventure Program •Implemented Lean Business Solutions to Rock Gym processes to increase efficiency and maximize productivity •Collaborated with Fitness Program and Instructors to develop training programs •Member and facilitator for multiple major projects involving process improvement and safety •Attended Lean Fundamentals Workshop •Attended Association of Outdoor Recreation and Education conference in Snowb ird, Utah •Served as Committee Co-Chair for Association of Outdoor Recreation and Education conference in Portland, OR

Rock Gym Attendant

Nike

•Increased Rock Gym use by 105% from 2011-2012 •Developed programming and curriculum for introductory to advanced classes •Hired to develop program and increase usage •Implemented numerous Risk Management and Safety policies •Updated critical safety equipment and created systems to track equipment use, wear, and inspections •Created all marketing and advertising materials for Nike Climbing Program •Created Business Case for Lead Position as a Climbing Wall Attendant

Ohv - Wilderness Ranger

US Forest Service

•Patrolled 250+ miles of technical single-track trail on dirtibike •Ensured user compliance with Title 36 Code of Federal Regulations •Educated and improved relationships between multiple user groups using Tread Lightly and Leave No Trace principles to ensure future access to public resources •Performed trail maintenance and log-out duties •Primary responsibilities included 4-5 day solo backcountry and Wilderness patrols •Supervised AmeriCorps and Northwest Youth Corps groups on a variety of projects, some involving GPS mapping of sites and overnight stays •Trained AmeriCorps Wilderness Rangers •Documented user contacts, incidents, and violations – compiled data to identify use trends, assist management in critical decision making, and for use in grant proposals •Provided wildfire education, implemented and enforced area closures to ensure public safety, supported evacuations, and assisted fire crews in the field

Inidividual Placement - Wilderness Ranger Usfs

AmeriCorps · Entiat, WA

AmeriCorps provides national service opportunities with a focus on teamwork, leadership, responsibility, and other essential skills. This specific program required an ability to effectively communicate while providing community outreach for Wilderness awareness, natural and social resource monitoring, and education in extreme environments and weather conditions, as well as intense manual labor, primarily alone. • Completed 1080-hour national service commitment as self-supervised AmeriCorps member • Enforced Federal Regulations while patrolling several wilderness areas covering multiple Ranger Districts • Spent 100+ solo nights in the backcountry and wilderness areas

Program Coordinator

Sonoma State University · Rohnert Park, CA

•Developed Mission and Vision Statements •Recruited, hired, trained and supervised staff of up to 12 college students •Performed scheduling, payroll, and risk management duties and inspections •Assisted Adventure Program Director •Developed curriculum for and co-taught various classes including 8-day course in Joshua Tree National Park •Established lasting relationships with various outdoor retailers •Developed new and creative events, fundraisers, and competitions •Reduced operating costs by 50%; doubled gross revenue through creative scheduling •Created all in-house marketing materials using Adobe InDesign •Developed strategic partnerships with various on/off-campus entities •Active member of Campus Rec Focus groups and sustainability initiatives •Association of Outdoor Recreation and Education member and conference attendee 2006, 2007