Liana Lorenzato

Fractional Cmo/Cgo | Advisor | Mentor

LIANA LORENZATO CONSULTING · Australia

Present

With a wealth of experience spanning more than 20 years as a senior executive marketer and most recently as the Global GM and CMO at wellness brand VUSH plus over 8 years at global leak-proof apparel brand Modibodi as their CMO overseeing CX, Brand strategy, e-Commerce and a dedicated in-house creative team. Liana Lorenzato now acts as a fractional CMO, advisor and mentor working to scale businesses to achieve global growth and leading market positions. Throughout her career, Liana has been deeply entrenched in digital marketing, and brand strategy overseeing various transformational projects including the establishment of Modibodi’s global marketing and ecommerce framework resulting in Modibodi’s 2020 sale to Essity for $140 million. Liana believes in giving back and also volunteers her time to support upcoming mentees and youth in business programs. Driven by a passion for both commercial success and brand development.

Chief Growth Officer

Knobby · Sunshine Coast, QLD

As CGO at Knobby, I lead our global growth strategy; bringing together brand marketing, creative, customer acquisition and loyalty, product innovation, and international expansion. This role sits at the intersection of commercial leadership and creative brand vision, focused on building demand, driving revenue, and scaling Knobby’s presence worldwide. -Official Team Supplier of the Australian Winter Olympic Team 2026 -WINNER Sunshine Coast Business Awards- Retail 2025 - Top Australian Business- Breakthrough Culture Awards 2025 - Inside Retail Awards 2026 Finalist- Omni-channel Retailer ( Winner announced Feb 26) Located between Sydney NSW and the beautiful Sunshine Coast, QLD

Growth Advisor

Everform Therapywear

Global General Manager/Chief Marketing Officer

VUSH · Sydney, New South Wales, Australia

VUSH is instantly recognisable on the wellness scene. Dripping in peachy tones, it’s one of Australia’s fastest growing online wellness destinations. The newly launched VUSH Members Club joined the VUSH stable this year- where Romance meets Rewards! Global lead and responsibility for all Operations, Marketing, Product Development, Business Development and Ecommerce Event and Public Relations Strategy Strategic and Tactical Owned Channel Marketing-responsible for developing and executing marketing strategies that align with the organization's goals. X-Collaboration talent securement- launching June 25 Global P+L and Procurement Responsibility across B2B and B2C channels Strategy development and execution for VUSH and VUSH Members Club Overhauling of processes and procedures and implementation of SOPs Launching over 1000 skus in 3 months Launch of Best Selling Empress Tidal- making the right ways across the industry Team Mentoring, Development and Coaching Complete HR, People and Culture…

Global Chief Marketing & Digital Officer/ Executive Leader

Modibodi · Sydney, NSW

Global Marketing, Creatove and ECommerce- AU/NZ, EU, UK and USA Awards > Tik Tok' 2024 Creative Campaign of the Year: I'm Dying Inside- 🏆 > Top 10 Coolest Retailer Australia 2023 >Power Retail Awards- WINNER Top Innovator & Sustainable Brand > Nourished Life Best Period Underwear and Best Nursing Singlet Award 2022- Winner > Health and Beauty Awards UK 2022- Sustainability Hero (Biodegradable range)-Finalist > The One Show 2022- Shortlisted Creative Campaign EMBODIED > Finder Green Awards 2022- Finalist > Clean and Conscious Awards 2021, Winner-Social Responsibility Award > Clean and Conscious Awards 2021, Gold + Editor's Choice Award (Fashion + Fitness) > Clean and Conscious Awards 2021, Bronze- Fashion + Fitness- Underwear > World Retail Awards- Finalist 'Building a Sustainable Future' Award 2021 > Inside Retail- Australia's Top 20 Coolest Retailers 2021 > Choice Magazine #1 and #2 Period Underwear brand in Australia 2021 > Power Retailer 'Top Innovator' Winner 2021 > Power Retailer…

Global Marketing and Cx Director

Modibodi

> AFR Fast 100 Finalist- 2020 > Outdoor Media Association- Joint winner, Best Use of Multi-format media 2020 > Retail Week Best Pop up Award finalist 2020 > Retail Week Best store design/concept of the year Award finalist 2020 > Top 50 People in E-Commerce Nominee 2019 > Telstra Business Awards NSW and National Medium and Making Waves Award Winner 2019 > Telstra Awards People Choice Winner 2019 > Deloitte's Fast 50 in Tech 2019 Winner's Circle- rank #2 and #3 > NSW Export Awards- Sustainability National Category Winner 2019 > World Retail Awards Finalist 2018 > 2019 ORIA’s Online Retail Awards finalist As the Marketing and PR Director at Modibodi I am responsible for the development, implementation and ongoing refinement of Modibodi's Global brand, marketing and communication strategy across all channels as well as managing the Marketing & Creative Team as well as agency partners to drive hyper-growth in global markets.

Director of Global Marketing and Public Relations

Modibodi · Sydney, Australia

> Retail Week Best Pop up Award finalist 2020 > Retail Week Best store design/concept of the year Award finalist 2020 > Top 50 People in E-Commerce Nominee 2019 > Telstra Business Awards NSW and National Medium and Making Waves Award Winner 2019 > Telstra Awards People Choice Winner 2019 > Deloitte's Fast 50 in Tech 2019 Winner's Circle- rank #2 and #3 > NSW Export Awards- Sustainability National Category Winner 2019 > World Retail Awards Finalist 2018 > 2019 ORIA’s Online Retail Awards finalist As the Marketing and PR Director at Modibodi I am responsible for the development, implementation and ongoing refinement of Modibodi's Global brand, marketing and communication strategy across all channels as well as managing the Marketing & Creative Team as well as agency partners to drive hyper-growth in global markets. >Establishing and keeping track of ROI on all marketing initiatives to measure success of campaigns & strategies and contribute to departmental competitive analysis to keep ab…

Marketing and Public Relations Manager

Modibodi · Sydney

Strategic Marketing and Digital Communications for Australian ecommerce and fash-tech brand Modibodi. www.modibodi.com.au >International Public Relations and Influencer Marketing in key markets of Australia, NZ, USA and UK. >Digital Sales strategy and implementation Driving eCommerce commercial objectives and ensuring a best in class online consumer experience for the Australian and International eCommerce business. >Social media management and development - proven experience building social media channels through content. - a creative mind burgeoning with new ideas. - solid PR relationships that yield access to talent for content, or take the initiative to forge those relationships. - highly active on Instagram, Snapchat, Twitter, WeChat, Facebook & Pinterest and have a solid understanding of the strategy of successful brands and media organisations across these channels. - strong photographic skills and be comfortable working independently to shoot and create content. - comfortable i…

Industry Mentor

The University of Sydney Business School · Sydney, New South Wales, Australia

Culture, Ethics & Sustainability in Global Marketing

Director & Founder

LSquaredINK Communications · Australia Wide

Represented some of Australia's top brands in Marketing| Public Relations| Internal Communications| Social Media| Event Management| Interior Styling| Branding & Strategy| Sponsorships| Product Placement| Business Development| Media Relations| Copywriting. DESIGN & INTERIORS | LIFESTYLE | HOSPITALITY | EMERGING BRANDS | LUXURY | TALENT MANAGEMENT , E-BRANDS & MORE Working with clients that seek to capture a complete market-share through integrated and intelligent marketing and events, public relations and social media solutions. The focus is to develop and implement the overall communication strategy, aligned with the marketing strategy for brands I represent. This includes traditional Public Relations, emerging practices and Social Media working across all media channels. Social media strategies will engage customers through relevant content and conversation and build brand identity. As the director of LsquaredINK, I'm passionate about the lifestyle industry, having experience working…

Head of Marketing and Public Relations

The American Club Sydney

Contract role that worked directly with the CEO and General Manager on all Strategic and Tactical Marketing activities. Overseeing all membership marketing & sales campaigns including events, guest speaker securement and relations, Food & Beverage events and Reciprocal Club partnerships. Speakers secured included: - Dr Charlie Teo, St Vincents Hospital - Police Commissioner Andrew Scipione - Former Prime Minister John Howard - Naomi Simson, RedBalloon - Peter McEvoy, Tourism Australia Award: Runner Up Clubs NSW 2012 Club of the Year Award

Head of Global Marketing

Designer Rugs · Sydney, Australia

All local and international Marketing and Public Relations for Designer Rugs Pty Ltd. Working closely with CEO and Managing Director on strategic and tactical Marketing, Communications and Sales. - Marketing Communications and Strategy - Public Relations - Media Relations - Stakeholder Relations - Event concept, direction and execution for events including the Official VIP Partner event with Rosemount Australian Fashion Week ( now MBAFW) - Online marketing and website design and develiopment, SEM and SEO - Direct marketing - Interior Styling - Establishment of all Designer Rugs Social Media channels in line with best practice and industry standard, - Art Direction of Marketing and Advertising Collaterla including Photoshoot Styling -Copy writing -Media planning & Buying -Sponsorships & Partner negotiations -Contract Management Special concepts & Projects: The Evolve Awards, Fashion Designs Rugs and The Rug Project & I.D Collection Brand Collaborations: Akira, Alex Perry, Annie Georgeso…

Retail Area Business Manager & Local Marketing Manager

The Body Shop · Sydney, Australia

>Retail Business Management for key performing stores in Sydney including Pitt St Mall & QVB stores. >Local Area Marketing and Customer Relations >Staff recruitment, management & training for up to 20 staff of various levels. Casuals through to full time staff members. >Store development and sales growth strategies to exceed sales targets by 150% > Stock planning, Internal buying and ordering along with visual merchandising.