Lauriane Dubois

Insights Manager Innovations

McCain Foods · Oakbrook Terrace, Illinois, États-Unis

Present

Manager, Global Consumer Insights

Culligan International · Chicago, Illinois, États-Unis

Marketing Research & Consumer Insight Leader

Bonduelle · Villeneuve d'Ascq

I led the research strategy, team, and budget for France and Europe, driving business results growth in transformational context. Key achievements: • Conducted in-depth analysis of research findings, translating them into actionable recommendations for marketing (new creative positioning for BONDUELLE), sales (new Category Vision deployed at the key customers), product development (new range in frozen aisle launched for Cassegrain), • Built, Managed and Developed a team of 3 market researchers.

Market and Consumer Knowledge Manager

Comité Champagne · Épernay, Grand Est, France

I developed and deployed the research strategy plan generating key recommendations for Champagne channel. Key achievements: • Led qualitative/quantitative multi-country segmentation (USA, Japan, UK, FR) to address the Champagne landscape, targets, needs, • Built a monitoring tool with IFOP across the key markets, particularly millennials ones, • Utilized surveys, focus groups, and interviews to gather data and insight to produce annual publications and presentations for Champagne professionals (250 professionals).

Unilever Futur Leader Program - Marketing

Unilever

The 3-year graduate programme is designed to develop Unilever’s Future Leaders (UFL) by giving them challenging opportunities that prepare them for business leadership roles. The programme encompasses rotations within and across functions in an accelerated learning environment. This includes international stints, extended leadership contact, formal training and professional development.

Consumer & Insights Manager Dressings (Maille, Amora) & Savoury (Knorr)

Unilever · Rueil-Malmaison, Île-de-France, France

I Designed and executed market research as business partner of central and local teams to identify key insights from brief to results transformation. Key achievements: • Analyzing data and identifying insights and growth opportunities such as Media, Shopper, U&A, merchandising studies (repositioning Maille brand as a highly valuable brand for millennials foodies), • Central and local marketing teams’ business partner (identified and sized areas of growth opportunities).

Product Manager - Skip

Unilever · Rueil-Malmaison

I managed SKIP brand (concentrated and solid products) in a multiple brand portfolio. #2 Laundry brand in France Key achievements: • Launched and monitored SKIP ULTIMATE innovation (ranked as one of the top 20 innovation of the year, by KantarWorldPanel), • Deployed the new skip.fr website .

Sales Representative, Hypermarkets and Supermarkets

Unilever · Nord (59), france

Home & Personal Care categories (SKIP, SUN, SIGNAL, AXE, REXONA, DOVE etc.) As a salesforce manager, I managed a park of hypermarkets and supermarkets as brand ambassador to build Unilever’s performances. Key achievements: • Managed relationships with 90 customers and increased revenue by 4% in one year, • Deployed and optimized agreements, promotions, and specific operations through efficient negotiations with partners.

Consumer & Market Insight Manager Junior: Ice Cream (Magnum, Ben&Jerrys, Carte D or)

Unilever · Rueil-Malmaison

I executed market research projects as business partner of central and local teams. Ice cream, Spreads, Personal Care (Magnum, Ben and Jerry s, Fruit d’Or, Signal) Key achievements: • Conducted regular market tracking and monitoring with multiple data sources such as consumer and retail panels, • Supported central and local marketing teams with ad hoc research from the brief to the research results deployment (Ben and Jerry’s new 360 plan, Ice Cream OOH new activation signature, UandA results on spread included in +55yo women effective activation).

Junior Project Manager - Quality

LDC · Maulévrier (49)

As Junior Project Manager, I supported the implementation of a high-level Quality Standard (IFS) on the production area by implementing a PDCA strategy and forming the key collaborators.