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Lauren Hays

Lauren Hays

Operations | Supply Chain | Product Insights/VOC Expert

San Diego Metropolitan Area, United StatesRetail
Company
Athleta
Title
Product Testing (Product Insights) Manager
Seniority
Senior
Department
Product Management
Location
San Diego Metropolitan Area, United States
Industry
Retail

About

An analytical, detail oriented, and highly organized leader with over 15 years of product insights, logistics, and supply chain experience. Leverages the ability to optimize internal and external relationships to deliver business results. Demonstrated expertise in driving process improvements to ensure revenue objectives. Recognized for strong project management, leadership, and collaboration skills. Skills: Project Leadership / Insights Generation / Data Analysis / Logistics / Supply Chain

Experience

Product Testing (Product Insights) Manager

Athleta

Present

Supply Chain Operations Manager

Gap Inc.

Gap Inc. Testing Team (Product Insights) Sr. Manager

Gap Inc.

• Lead in-store, online, and CST (crowd sourced testing) quantitative and qualitative product testing for suite of Gap Inc. brands, which enables product teams to make data-driven, customer centric decisions to inform future assortments • Testing capabilities informed $918M in retail volume across all brands in FY2021 which drove gross margin dollar benefit across the company • Built a new testing capability for ecommerce site, informing new channel of business and developed a robust analysis with predictive analytics, online metrics, market basket analysis, and VOC data all while reducing executional costs • Created strategic roadmaps for product testing capabilities, annual goal development, designed and refined process maps, and roles and responsibilities for internal and cross-functional teams • Cultivated a team of 5-8 Analysts, Sr. Analysts, and Managers, responsible for their growth and development

Testing Brand Engagement Manager

Gap Inc. · San Francisco, CA

• Implemented strategy, development, and adoption of in-store and CST testing capabilities that provided actionable product insights to Old Navy, Gap Inc.’s largest brand • Influenced testing best practices while overseeing operational execution of roughly 70 in-store tests and 100 CST tests annually • Led cross-functional training on testing capabilities overview, best practices, and hindsight for Old Navy teams (70+ people) • Refined CST hindsight methodology to align with updated framework that provided a clear picture of CST accuracy across all brands

Testing Operations Sr. Analyst

Gap Inc. · San Francisco, CA

• Executed the end-to-end testing operations process for in-store and CST product testing for pre-season planning across the women's division at Old Navy representing roughly $300M in retail volume • Identified testing process improvements that drove efficiencies in daily workload and resulted in ability to increase test volume across the team

Ecommerce Logistics/Vendor Management

Gap Inc./Piperlime.com · San Francisco, CA

• Supported logistics with Piperlime.com growth initiatives such as adding an additional distribution center, opening NY store location, and launching a new private label brand • Effectively managed and executed the end-to-end Return to Vendor (RTV) / reverse logistics process (which totaled $1.6M in 2014); coordinated between vendors, merchants, accounts payable, store, and distribution centers to minimize total quarterly write off • Successfully resolved complex supply chain and site issues (DC alerts, style merges, UPC conversions, and DC exceptions); acted as the primary liaison between the brand partners, transportation team, warehouse, and accounts payable

Hospital Supply Chain Account Manager

Cardinal Health · San Francisco, Bay Area

• Managed medical supply chain at 17 Bay Area hospitals generating revenue of $42M annually • Produced business reports compiling sales and marketing data to inform key supply chain initiatives • Planned the training of new healthcare products, partnered with accounts to accurately forecast inventory into local distribution center, and provided cost savings to accounts by researching product alternatives • Continuously met and exceeded annual goals; achieved 104% to plan in 2010 and received a sales excellence award

Inside Supply Chain Account Manager

Cardinal Health · Ontario, CA

• Managed a multi-state territory comprised of 75 hospitals and labs generating $5M in annual revenue • Oversaw accounts payable, pricing, and inventory levels for accounts and grew overall territory sales by 12% within a year • Converted 3 customers to order exclusively from Cardinal Health for an additional $350K+ in annual sales

Hospital Account Specialist

Cardinal Health · Ontario, California

• Managed 4 hospital accounts, including the most prestigious hospitals in Utah, producing over $10M in annual revenue • Effectively resolved daily supply chain issues; liaised between clients, medical supply vendors, and hospital cross-functional departments to deliver best in class customer service

Education

California State University, Monterey Bay

Bachelor of Business Administration (BBA)

J.F.Oberlin University

Reconnaissance Japan Program

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