Lauren Baywol

Customer Insights Manager

WK Kellogg Co · United States

Present

Strategy & Implementation Lead

Human8 · Royal Oak, Michigan, United States

Translates strategy and research learnings into compelling communication materials appropriate for front-line employees to executive audiences, with a bias toward action and adoption Leads scoping and execution of projects as an internal activation expert, diagnosing client organization needs and efficiently delivering against them within the budget and timeline Partners with organizations on engagements including marketing strategy, CX, traditional marketing research initiatives (qualitative, quantitative), human-centered design, and change management/organizational transformation Plans, develops, and facilitates strategic planning and activation workshops with executive leadership teams Oversees execution of both quantitative and qualitative research initiatives Leads 20+ entry-level associates in “Level Up” trainings and reinforcement activities to grow their consultative mindset Member of Human8 Philanthropy Team and DEI Advisory Board Owner/Lead Facilitator of internal Project Man…

Strategy & Implementation Lead

Gongos, Inc. · Royal Oak, Michigan, United States

Senior Strategy & Implementation Manager

Gongos, Inc.

Partners with organizations on engagements including human-centered design, change management, marketing strategy, and traditional marketing research initiatives Consults with client organizations to align, plan, implement, and measure customer-centric or employee-centric change initiatives Plans, develops, and facilitates small-scale strategic planning and change management workshops Leads execution of both quantitative and qualitative research initiatives, including questionnaire writing, qualitative activity development, and report creation and presentation Translates strategy and research learnings into communication materials appropriate for front-line to executive audiences, with a bias toward action and adoption

Decision Intelligence Manager

Gongos, Inc.

Research Coordinator

Gongos, Inc.

Summer Intern

Gongos, Inc.

Office Assistant

Undergraduate Academic Services, Michigan State University

Assisted Broad College advisors with office tasks and organization Organized the Broad Study Abroad Fair, promoted the Broad Study Abroad Facebook page

Student

Michigan State University

Professorial Research Assistant

Michigan State University

Reviewed and improved scholarly research papers in the field of management and psychology Assisted graduate student in proctoring research labs for undergraduate student participants

Summer Intern

Macy's

Acted as full-time sales manager, motivated employees and carried out every day activities Coached Clinique consultants to more effectively add customers to their My Client lists, resulting in an increase from an average of three customers added per week to over twenty five customers added per week. Presented results of this project to Michigan District and Detroit District teams.

Swim Team Assistant Coach

Atlas Valley Country Club, Flint Elks Club #222

Communicated with and instructed children 5-18 years of age Supervised and efficiently coordinated events for over 100 swimmers of both genders Helped coach the Flint Elks to an undefeated season and Interclub Championship in 2013