Larissa Tang

Market Research Manager

The Estée Lauder Companies Inc. · United States

Present

Developing the market research strategy: Market research managers are responsible for developing the company's market research strategy and ensuring that it is aligned with the company's business objectives. They need to understand the company's needs and define the objectives and scope of the research. Designing the research project: Determine the methodology and tools to be used for the research, including surveys, interviews, focus group discussions, etc. Market research managers need to select appropriate research methods to ensure that accurate and comprehensive market information is obtained. Data collection and analysis: Responsible for collecting market data, which may involve both quantitative and qualitative research. The market research manager needs to process the data using statistical tools and analytical methods to extract key information about market trends, competition and consumer behavior. Competitive Analysis: Research and analyze competitors to understand their pro…