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Lara Schuhwerk

Lara Schuhwerk

Co-Founder @Boomer | Entrepreneurship & Digital Business Innovation | Ex-Founder Beneto Foods (Exit) | Former “Die Höhle…

Hamburg, Hamburg, GermanyFood Production
Company
Boomer
Title
Cbdo & Co-Founderin
Seniority
Founder
Department
C Suite
Location
Hamburg, Hamburg, Germany
Industry
Food Production

About

I’m an entrepreneur at heart and a strategist by experience. My journey began with Beneto Foods — Germany’s first insect-protein food love brand. From securing grants and awards to pitching on Shark Tank Germany (Die Höhle der Löwen) and signing an investment deal with Nico Rosberg, I built a sustainable consumer brand 𝐟𝐫𝐨𝐦 𝐢𝐝𝐞𝐚 𝐭𝐨 𝐞𝐱𝐢𝐭. Today, I’m co-founder of Boomer, shaping the future of the AgeTech & Longevity Economy. Boomer is our answer to one of the biggest opportunities of the coming decades: 𝐫𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐚𝐠𝐢𝐧𝐠. We’re building a platform that proves belonging is infrastructure — and that longevity is not a challenge, but an opportunity. Beyond my own ventures, I’ve built bridges between startups and corporates — driving client growth, innovation management and business model development at companies like iteratec, Henkel and Simon-Kucher. On LinkedIn, I share insights on entrepreneurship, digital business models, and how innovation can unlock the po…

Experience

Cbdo & Co-Founderin

Boomer · Hamburg

Present

Boomer is a community-first AgeTech platform designed to turn longevity into opportunity, connection, and impact. Because belonging is infrastructure and in the Longevity Economy, it’s the most undervalued asset we have. My role? To build Boomer not only as a platform, but as a scalable business model. That means leading strategy, business development, and fundraising, while opening doors with investors, corporates, and partners. I translate community into growth, and socialspan - the time we spend truly connected - into a metric that drives both human and economic value.

Lead Innovation & Client Growth Manager

iteratec · Hamburg, Deutschland

As part of the innovation and growth team at iteratec – a leading company for custom software development – I was responsible for establishing and expanding customer relationships, developing digital business models, and positioning innovation topics with C-level decision-makers. 𝐊𝐞𝐲 𝐚𝐫𝐞𝐚𝐬 𝐨𝐟 𝐟𝐨𝐜𝐮𝐬 & 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: ▪️Built a new customer pipeline from €0 to €3~ million in 18 months. ▪️Managed 18–22 active accounts per month – from initial contact to deal closure. ▪️Increased revenue by +203% at one of Germany's largest municipal utilities. ▪️Introduced HubSpot as the central CRM system and developed the lead qualification process. ▪️Developed and pitched 2 digital business models to the top management of a leading automotive group and an international garden tool manufacturer. ▪️Keynotes and representation of iteratec at Beiersdorf, Philips, kobaltblau Management Consultants and the ITEC Club. My focus: Customer-centric innovation, sustainable growth strategie…

Ceo & Founder ★ Exit

Beneto Foods GmbH · Albstadt

Beneto Foods was one of Germany’s first pioneering FoodTech startups, developing sustainable, high-protein foods based on edible insects. As Founder and Managing Director, I led the company from idea to exit – transforming a bold vision into an award-winning consumer Love Brand and scaling operations across production, retail, and e-commerce. 🥇 DLG Innovation Spotlight Award 2019 🥇 Schwäbisch Media Gründer-Publikumspreis 2019 🥇 Best Food & Beverage Startup 2019 🥉 Businesswochen Award 2019 🥉 Startup BW Elevator Pitch 2018 During my time as Founder, I turned an early-stage idea into a market-ready business — building and managing every core function from product development to fundraising and go-to-market strategy. A successful crowdfunding campaign and my winning pitch on Germany’s leading investor TV show “Die Höhle der Löwen” (VOX) led to an investment partnership with Nico Rosberg and national media visibility. Beneto taught me what it means to combine vision, resilience, and ex…

Ceo & Founder

Beneto Farm UG · Albstadt, Baden-Württemberg, Deutschland

I founded Beneto Farm to address key gaps in the insect protein supply chain — not only in automation and efficiency, but also in quality. Together with an interdisciplinary team of engineers and biologists, we developed a 𝐩𝐚𝐭𝐞𝐧𝐭-𝐫𝐞𝐚𝐝𝐲 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 for vertical insect farming — building the foundation for Germany’s first fully automated cricket farm. Supported by an EXIST start-up grant and a successful pre-seed investment round, we advanced from concept to prototype and validated the technology in a B2B market environment. When new EU Novel Food regulations (2023) reshaped the landscape, we pivoted twice and ultimately decided to discontinue the venture. The experience strengthened my skills in leading diverse technical teams, product development, and navigating complex regulatory markets — and taught me true resilience and strategic clarity in entrepreneurship. 🥇 Startup BW Elevator Pitch 2021 (Landesfinale)

Speakers Director

TEDxEDHECBusinessSchool · Lille und Umgebung, Frankreich

Business Analyst

Simon-Kucher & Partners · Bonn, Deutschland

International Media Management

Henkel · Düsseldorf, Deutschland

Business Development

Balance Health · Hongkong

Education

University of St.Gallen

Bachelor of Arts - BA, Business Administration

EDHEC Business School

Master's degree, Entrepreneurship & Innovation Management

ESMT Berlin

Certificate, The Digital Future Summit

Fudan University

Bachelor of Arts - BA, Entrepreneurial Development

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