About
I have experience with consumer insights and generating valuable findings with clients such as McKee, Whole Foods Market, HP, and Sierra Nevada. I like to explore innovative methodologies and approach market research with a creative and open mind. I have developed a solid foundation in creating questionnaires, conducting surveys, analyzing data, and identifying patterns and trends. For example, with my analytical skills, I extract meaningful insights from complex datasets, providing businesses with actionable recommendations.
Experience
Lead Senior Consumer Insights Analyst
SHEIN Distribution Corporation
• Led the Consumer Insights team by managing approximately 8 projects simultaneously, reviewed all deliverables to ensure high-quality outcomes, and provided training and mentorship to a colleague who supported the team. • Executed multiple global (6 countries) ESG studies to identify consumer awareness and engagement with the circular economy within the scope of fashion. Collaborated with the ESG team and created the questionnaire, programmed surveys, and produced individual and comparative reports. • Orchestrated SHEIN's inaugural health brand tracker. Tasked with programming the tracker, maintained regular communication with stakeholders in China to ensure alignment with project requirements, and swiftly addressed evolving needs. Demonstrated exceptional efficiency despite resource constraints and encountering data challenges. • Analyzed consumers’ shopping experience at the company’s store pop-ups and Art Discovery events by designing and programming surveys, and developed reports…
Market Research Associate, Insights
• Responsible for day to day communication with clients (Whole Foods Market, McKee, Sierra Nevada Brewing Company, and HP) to identify research objectives by brainstorming research activities and building roadmaps. • Successfully led meetings and maintained long term relationships with multiple clients over 2 years. • Created 1-2 questionnaires every week that consisted of quantitative and qualitative questions to form online surveys. Synthesized results via Excel to produce 1-2 reports for clients every week. • Recruited members to form communities for clients based on demographics and client specific quotas. • Managed hundreds of support emails weekly by answering users’ inquiries or directing the emails to the appropriate managers. • Collaborated cross-functionally with the development team to fix bugs and test new features.
Quality Assurance Specialist
• Tested and debugged surveys for logic and copy errors to ensure error-free programs. • Improved readability, design, and user flows by applying design principles to online surveys. • Validated programming fixes and confirmed that survey programs met client expectations and needs.
Market Research Associate, Insights
• Responsible for day to day communication with clients (Whole Foods Market, McKee, and HP) to identify research objectives by brainstorming research activities and building roadmaps. • Successfully led meetings and maintained long term relationships with multiple clients over 2 years. • Created 1-2 questionnaires every week that consisted of quantitative and qualitative questions to form online surveys. Synthesized results via Excel to produce 1-2 reports for clients every week. • Recruited members to form communities for clients based on demographics and client specific quotas. • Managed hundreds of support emails weekly by answering users’ inquiries or directing the emails to the appropriate managers. • Collaborated cross-functionally with the development team to fix bugs and test new features.
Quality Assurance Specialist
• Tested and debugged surveys for logic and copy errors to ensure error-free programs. • Improved readability, design, and user flows by applying design principles to online surveys. • Validated programming fixes and confirmed that survey programs met client expectations and needs.
Creative Freelancer
Creative Freelancer
Created an online brochure that promotes the client's company’s product. Improved company's website user experience with hierarchy and design. Some examples are: included a global navigation, added a symbol to indicate a drop down menu and eliminated distracting features.
Ux Design Intern
Paciolan · Irvine, California
Supported the team’s UX process by creating an internal tool of personas and writing test scripts to conduct usability testing sessions.
Ux Design Intern
Constant Contact · Waltham, MA
Identified a usability issue with the inbox experience in the company’s software. Conducted a competitive analysis to understand core features in the current landscape. Built an interactive prototype to interview users and run a usability test on Usertesting.com.
Marketing Intern
Collaborated with the marketing team to create Sunshine's branding and identity, such as their business logo and slogan. Strategized how to market it’s new smart phone application through promotional events, videos, and social media, such as Facebook and company blog.
Research Intern
Conducted competitive analysis and surveys to collect feedback on the new company app. Worked closely with the development team to update them with user flows and sitemaps.
Education
Bentley University
Bachelor of Science (B.S.), Major in Information Design & Corporate Communication (User Experience)
Yonsei University
Korean Language Institute
Find leads like Lanny
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free