About
Highly motivated and detail-oriented retail professional exploring new opportunities in the CPG industry and the Wal-Mart and Sam's Club supplier community. Primary interests lie within extrapolating insights from various analytical data sets (category, shopper/consumer, sales, and replenishment) and managing/developing retail business accounts (as a NAM or KAM). My focus is aimed at measuring KPI's, interpreting data and driving sales by streamlining business practices in order to innovate and implement new execution strategies / processes. My latest professional endeavor has been working as a category analyst for Constellation Brands for the past three years. In this role, I've supported three Sam's Club wine merchants with modular relays, club remodels, sales reporting, category analysis, and other required needs. Prior to that, I began my foray into category in an entrepreneurial role with Acosta as a contractor on their modular space planning project team. In this role I drew plan…
Experience
Category & Insights Manager - Walmart/Sam’S Club
Utz Brands, Inc. · Bentonville, Arkansas, United States
Present
Insights Analyst at Wis International / Crossmark for Client Candle-Lite
WIS International · Rogers, Arkansas, United States
• Advised client Candle-Lite with their total business strategy across various food and drug channel retailers (Kroger, Publix, Meijer, etc.) by making timely and effective sales, category and supply chain recommendations • Extracted data from various POS systems (84.51°, iRi/Circana, Accelerator) and merged germane metrics into the creation of sustainable reporting dashboards with the fundamental intent of leveraging data mining and extrapolating dynamic insights • Collaborated with various echelons of key stakeholders (VP, Director, NAM, analyst) across the Candle-Lite and CROSSMARK teams to form solid influential partnerships and build rapport by supporting the client’s business goals and objectives • Trained autonomously in 84.51° (On Demand, Market 6, & Stratum), the CROSSMARK Accelerator proprietary platform, and other retailer and client data/specifications with the express objective of self-immersion into the industry and candle category
Category Analyst, Wine & Spirits - Sam'S Club
Constellation Brands · Bentonville, Arkansas, United States
Achievements • Spearheaded planogram relay projects for all 3 Sam’s Club wine buyers by mastering their divisional drawing strategies, operating as primary drawer, training all assisting external team members, and acting as liaison/consultant for any questions • Communicated with the Sam’s Club wine buying team and Constellation Brands category managers to advise on planogram assortment, provide reports and analyses of product discrepancies, and assist in making necessary changes • Volunteered to take charge in the execution and implementation of Sam’s Club’s new Microspace strategy by communicating with Sam’s MS team, prepping planograms, and acting as chief training consultant - to educate CBI team members on processes • Utilized Mission Control and Space Automation tools to streamline planogram development and reporting builds • Acquired skills in Sam’s Club MADRID reporting platforms by proactively studying and learning the system framework • Leveraged IRI Unify data to construct r…
Online Grocery Pickup Ecommerce Personal Shopper
Walmart · Fayetteville, AR
• Utilized Wal-Mart proprietary handheld systems to select grocery and general merchandise items for customer eCommerce and site-to-store purchases • Dispensed orders curbside and at store kiosk tower and provided customer service with transactions and purchase errors • Assisted customers with store layout, merchandise assortment, product information, questions and location
Modular Space Planning Analyst
Acosta · Rogers, AR
• Worked with Walmart category advisors and various retailers to draw/design effective store planograms across multiple categories • Analyzed item days of supply, sales velocity and contribution rankings to select on-shelf items and allocate the correct number of facings • Validated planograms to verify proper flow and ensure accuracy of product selection • Contract Projects: Newell Brands (Infant Large Furniture) 9/9/19 to 10/4/19 and 5/17/18 to 9/28/18; Nestle (Frozen Snacks) 3/25/19 to 6/6/19; Speedway Convenience Stores (Cold beverages) 12/27/18 to 2/16/19; Danone (Milk) 9/11/17 to 10/28/17
Replenishment & Sales Analyst
Innovative Sales Group-IVCSR · Bentonville, AR
• Compiled and analyzed daily, weekly and monthly sales reports for numerous Walmart / Sam’s Club suppliers across various product categories and multiple business divisions: brick & mortar and ecommerce across the US, Puerto Rico, and Mexico • Conducted proactive ad hoc data analysis to build dynamic, timely and accurate POS reports that identified opportunities, set performance goals and recommended top-line solutions to the NAM, sales teams and buyers/merchants • Executed proven analytical abilities to gather, manipulate and integrate Retail Link data (and other sources) into the development of report dashboard templates, presentation decks and compelling stories that influenced retailer decisions • Led many cross-functional Walmart and client teams by managing all of the client’s operational, replenishment, and supply chain efficiencies and intervening on their behalf to own all communications and act as the primary decision maker • Implemented data mining techniques and analyzed s…
Client Services Specialist
8th & Walton · Bentonville, AR
• Marketed and promoted Wal-Mart supplier educational training programs via phone and email campaigns • Cultivated and implemented in-depth knowledge and skills within the realm of retail applied analytics • Staged and assisted in the development and customization of proposals to meet client’s needs
Power Dedicated Services Fleet Manager
JB Hunt Transport Services, Inc. · Lowell, AR
• Monitored JB Hunt Power Fleet and brokerage assets, planned loads for drivers, and coordinated all activities with load planners/area service managers (ASM's) and marketing/account reps • Negotiated transit pay rates with carriers and drivers while operating within income and expense (P&L) budget goals • Supervised carriers and drivers with dispatch information, cash advances, trailer locations and managed other issues that arose extemporaneously • Organized and created switches within fleets to recover loads in jeopardy of late service, and coordinated all actions with ASM's and account reps
Power Utilization Specialist
JB Hunt Transport Services, Inc. · Lowell, AR
• Monitored JB Hunt assets and assisted drivers detained at shippers and receivers • Interacted with various internal and external parties to improve utilization • Generated revenue by levying charges to customers for extended delays
Pharmacy Technician/Store Clerk
Sterling Drug Co., Inc. · Prairie Grove, AR
• Assisted pharmacist with prescription filling and insurance claim submissions • Supplemented computer database with patient information • Provided customer service with products and transactions • Setup and administrated computer systems network • Expedited drug / product orders and returns • Supervised and coordinated all store promotions, advertising and public relations campaigns
Production Assistant
Hawgs Illustrated · Fayetteville, Arkansas Area
• Designed ad layouts for magazine clients • Shot digital and conventional photographs for magazine, archival and web applications • Assisted photographer with setup and teardown of lights, remotes and camera equipment • Scanned and prepared images for magazine production and archive. Compiled database of magazine advertisers.
Education
University of Arkansas
Bachelor of Arts (B.A.), Journalism with an emphasis in Advertising & Public Relations
NorthWest Arkansas Community College
Certified Retail Analyst certification, Sales, Category, and Replenishment Analytics
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