About
With over 6 years of professional experience, my core competencies in planogram development, presentation, and data analytics have been instrumental in my role at jlb. Aligned with our mission to deliver cutting-edge category strategies, I bring a unique perspective that enhances our collaborative culture and drives business results. At jlb, my collaboration with Target merchant teams has been pivotal in developing category strategies that align with Target's & my ream's goals. My ability to leverage multiple data sources has enabled us to identify actionable insights and optimize category performance weekly, ensuring our offerings are both competitive and customer-focused.
Experience
Category Manager - Target
-Collaborated with Target merchant business units to develop enterprise category strategies -Developed and delivered robust category and seasonal reviews to Target merchant teams -Generated weekly reports to analyze category performance and providing actionable insights -Built and managed all planogram versions using JDA software -Provided market place analytics, insights, and opportunities -Collaborated with cross-function partners at Target and vendor partners -Utilized multiple data sources to identify actionable insights to driver business results
Category Analyst- Target
JL Buchanan · Minneapolis, Minnesota, United States
Category Manager
-Researched and analyzed site key metrics and market insights to stay relevant to competitors and improve our website’s overall performance. -Strategized positioning of product placement, shops, and promotions in order to maximize sales and site traffic. -Analyzed KPIs utilizing Adobe Analytics and Contentsquare to understand customer and market trends. -Utilized site tactics including site taxonomy, navigation, facets, cross-sell, and site optimization to drive revenue. -Owned all cross-category promotions, landing pages, emails, and homepage placement to show our breadth and depth of products and increase product visibility. -Collaborated with Innovation team to implement personalization strategy and improve the customer shopping experience
Site Category Analyst
-Implemented site merchandising strategies and curated shops to maximize conversion and customer engagement. -Collaborated with Merchandising, Marketing, and Creative teams to execute on brand, revenue-driven content. -Analyzed and proactively recommended actions to help drive online traffic and improve sales by utilizing Adobe Analytics and MicroStrategy. -Adjusted site strategy and promotions based on my assessment of key retail competitors
Stylist
-Exceeded weekly Fix expectations regularly by utilizing time management and work ethic -Created relationships with hundreds of clients through personalized notes and utilizing the online styling platform. -Partnered with Client Experience team as needed to resolve issues to further enhance client’s experience.
Media Analyst
-Planned and successfully executed end-to end promotional fashion sale events -Curated weekly sales recaps by analyzing sales metric data -Demonstrated entrepreneurial spirit and creativity by partnering with the ecommerce team to streamline site presentation and functionality -Assigned and managed retails and ensured pricing and markup goals were being met -Implemented assortment strategies to exceed planned results by effectively slotting catalog products using both sale data and instinct
Merchandising Specialist
Bluestem Brands, Inc. · Eden Prairie, Minnesota
-Developed curated shops to favorably rebrand Gettington - Created relevant and exciting shopping experiences for the customer while still guiding shoppers to categories of planned growth - Planned and executed new promotional fashion sale events - Managed cross functional communication across various departments to streamline customization process of flyouts and landing pages
Office Assistant/Supervisor
-Trained and supervised incoming staff -Assisted office staff in various clerical duties (filing, computer assistance, mailing duties, etc.) -Improved office efficiency by implementing new procedures and organizational strategies -Increased responsibilities and job duties over time -Demonstrated high reliability and dedication by rarely missing work in past three years
Merchandising Intern
Nina McLemore, Inc. · Greater New York City Area
-Assisted with miscellaneous merchandising tasks such as data management and marketing. -Prepared for and assisted in photo shoot -Utilized proprietary/relevant sales data to devise inventory list for retail stores -Partnered with fabric and merchandising associate director to prepare office for fall line (e.g. shipping, design input, organization/planning, etc.)
Sales Associate
J.Crew · Minnesota
-Assisted in opening a new J. Crew Mercantile location -Created merchandising displays -Provided advice on customer-centered store setup -Provided a high level of customer supper and service in store
Education
Iowa State University
Bachelor’s Degree, Apparel Merchandising and Design
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