About
New bio inbound đ
Experience
Advisory Board Member
Zafran Security ¡ New York, United States
Present
As an advisory board member for Zafran Security, I collaborate directly with leadership on creative marketing, sales growth, and high-impact event strategies. My focus is on: - Developing disruptive marketing and branding initiatives that stand out in the crowded cybersecurity space. - Guiding sales enablement and go-to-market approaches to accelerate growth. - Designing experiential campaigns and events that connect Zafran with CISOs, investors, and industry leaders. This role allows me to bring together my background in building companies, scaling creative agencies, and producing world-class content with Zafranâs mission to redefine cybersecurity risk management.
Co-Founder + Chief Creative Officer
THE/ CREATIVE DISTRICT ¡ Phoenix, Arizona, United States
Present
Welcome to THE/ CREATIVE DISTRICT, your empowering destination for all things creative, video, and advertising. We pride ourselves on our unwavering empathy, as we deeply understand the needs of both our audience and clients. Our goal is to create unforgettable and influential experiences through our captivating videos, advertising campaigns, and social initiatives. With our disruptive approach, we constantly challenge the norm and strive to make a lasting impact. Our team of passionate professionals is committed to bringing your vision to life, employing innovative designs, immersive storytelling, and strategic marketing strategies that resonate. Experience THE/ CREATIVE DISTRICT, where empathy meets creativity, unforgettable moments are crafted, and boundaries are shattered.
Advisory Board Member
The Creative District ¡ Greater Phoenix Area
Full-service creative & video agency.
Co-Founder + Publisher + Chief Creative Officer
Grateful Phoenix ¡ Phoenix, Arizona, United States
Present
Local Media Company
Founder, Ceo, Cmo
Grateful Ventures ¡ Phoenix, Arizona Area
Acquired by Gannett / USA TODAY ----------------------------------- ⢠Top 10 in food vertical online with over 15 million monthly unique visitors (comScore). ⢠Created custom programmatic ad stack and dashboard with multi-user log-inâs, analytics, and revenue tracking to monetize large and mid-size websites (adverting partners: Google (AdX, AdSense, DV360), A9 (Amazon), Rubicon, TripleLift, GumGum, OpenX, Yieldbot, Aol., and The Trade Desk (TTD). ⢠Sustained 125% year-over-year revenue growth from top advertising brands, including Kraft Heinz, NestlĂŠ, Walmart, Pepsi, Tyson, Diageo, Kitchen Aid, and General Mills. ⢠Built and managed the top-ranking exclusive influencer network of elite food bloggers (15+ Million unique website visitors and 100+ million social media followers). In addition to selling and managing all advertising revenue for websites/influencers, we offered a wide array of agency/business services (custom dashboards, display banners, website sponsorships, social media sponsorships, WordPress management, site hosting (AWS), site redesigns, UX/UI, SEO, content, video production, and more). ⢠Launched websites, social and syndication platforms for the Grateful brand, Thanksgiving.com, and FoodBlogs.com. ⢠Lead our award-winning video production team that produced multiple video series and 1,000+ recipe videos. Which garnered over 750+ million video views across various websites, social media, and connected tv platforms. ⢠Partnered on national events including; Martha Stewartâs Wine & Food (14 cities with multiple celebrity chef activations) and Pinterest on their first-ever Creators Conference.
Ceo Grateful
Gannett | USA TODAY NETWORK ¡ Greater New York City Area
Advised the C-suite on digital growth and content strategies reporting directly to President.
Founder
Thanksgiving & Co ¡ United States
Acquired by USA TODAY -------------------------------------------- Thanksgiving.com - Gratitude & Family Content, Charity, Recipes, Videos, Cookbooks, Merchandise & Events
Founder, Ceo, Cmo
SheKnows.com ¡ Scottsdale, Arizona
Acquired by Great Hill Partners ::: (41 million unique visitors (comScore, November 2012)) ------------------------------- Responsible for the vision and strategy of the SheKnows brand, including managing the amazing SK staff made up of 150+ employees and 300+ freelancers in various departments (Operations, Editorial, Video, Design, Web Development, IT, Business Development, Sales, Marketing, Syndication, and Partnerships). SheKnows attracts more than 41 million unique visitors (comScore, November 2012), with editors dedicated to providing daily content for women seeking advice, information and a fresh, fun take on life. The site is among the most authoritative and comprehensive sources for women ages 18 to 54. SheKnows boasts a stimulating, wellârounded online experience enhanced with premium video content, captivating blogs, and more. As one of the fastest-growing destinations on the web, SheKnows is recognized among the top three properties for women. Recently honored by Forbes as one of the Top 100 Websites for Women and one of the Top 10 Lifestyle Sites for Women, SheKnows also received the OMMA Award for Web Excellence as the No. 1 site for Family, Parenting, and Womenâs Interests in both 2010 and 2011. SK TV's broadcast-quality video is streamed over 36 million times per month and has won EmmyÂŽ Awards in both 2011 and 2012. SheKnows.com grew to become the largest women's lifestyle destination online with 8 million+ US uniques (ComScore). SheKnows experienced exceptional YOY traffic and revenue growth while continuing to operate at very healthy net margins (53% CAGR, 40% EBITA, and 471% growth in deal size from 2008-2012). SheKnows was sold to Great Hill Partners in December 2012. It was the third-largest (in terms of dollar size) sale of a publishing asset in the last 5 years (HuffPo and BleacherReport being #1 and #2 respectively).
President, Founder of Sheknows
Evolve Media, LLC ¡ Los Angeles, California
Former sister company to SheKnows
Education
Streamwood High School
None
Master of Business Administration - MBA, Marketing/Marketing Management, General
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