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Kyle Cox

Kyle Cox

Entrepreneur, Investor, Advisor | Co-Founder + Chief Creative Officer @ THE/ CREATIVE DISTRICT | OG Founder SheKnows.com…

Phoenix, Arizona, United StatesInternet
Company
Zafran Security
Title
Co-Founder + Chief Creative Officer
Seniority
Founder
Department
C Suite
Location
Phoenix, Arizona, United States
Industry
Internet

About

New bio inbound 🔜

Experience

Advisory Board Member

Zafran Security ¡ New York, United States

Present

As an advisory board member for Zafran Security, I collaborate directly with leadership on creative marketing, sales growth, and high-impact event strategies. My focus is on: - Developing disruptive marketing and branding initiatives that stand out in the crowded cybersecurity space. - Guiding sales enablement and go-to-market approaches to accelerate growth. - Designing experiential campaigns and events that connect Zafran with CISOs, investors, and industry leaders. This role allows me to bring together my background in building companies, scaling creative agencies, and producing world-class content with Zafran’s mission to redefine cybersecurity risk management.

Co-Founder + Chief Creative Officer

THE/ CREATIVE DISTRICT ¡ Phoenix, Arizona, United States

Present

Welcome to THE/ CREATIVE DISTRICT, your empowering destination for all things creative, video, and advertising. We pride ourselves on our unwavering empathy, as we deeply understand the needs of both our audience and clients. Our goal is to create unforgettable and influential experiences through our captivating videos, advertising campaigns, and social initiatives. With our disruptive approach, we constantly challenge the norm and strive to make a lasting impact. Our team of passionate professionals is committed to bringing your vision to life, employing innovative designs, immersive storytelling, and strategic marketing strategies that resonate. Experience THE/ CREATIVE DISTRICT, where empathy meets creativity, unforgettable moments are crafted, and boundaries are shattered.

Advisory Board Member

The Creative District ¡ Greater Phoenix Area

Full-service creative & video agency.

Co-Founder + Publisher + Chief Creative Officer

Grateful Phoenix ¡ Phoenix, Arizona, United States

Present

Local Media Company

Founder

KYLE ¡ Phoenix, Arizona, United States

Present

My playground

Founder, Ceo, Cmo

Grateful Ventures ¡ Phoenix, Arizona Area

Acquired by Gannett / USA TODAY ----------------------------------- • Top 10 in food vertical online with over 15 million monthly unique visitors (comScore). • Created custom programmatic ad stack and dashboard with multi-user log-in’s, analytics, and revenue tracking to monetize large and mid-size websites (adverting partners: Google (AdX, AdSense, DV360), A9 (Amazon), Rubicon, TripleLift, GumGum, OpenX, Yieldbot, Aol., and The Trade Desk (TTD). • Sustained 125% year-over-year revenue growth from top advertising brands, including Kraft Heinz, Nestlé, Walmart, Pepsi, Tyson, Diageo, Kitchen Aid, and General Mills. • Built and managed the top-ranking exclusive influencer network of elite food bloggers (15+ Million unique website visitors and 100+ million social media followers). In addition to selling and managing all advertising revenue for websites/influencers, we offered a wide array of agency/business services (custom dashboards, display banners, website sponsorships, social media sponsorships, WordPress management, site hosting (AWS), site redesigns, UX/UI, SEO, content, video production, and more). • Launched websites, social and syndication platforms for the Grateful brand, Thanksgiving.com, and FoodBlogs.com. • Lead our award-winning video production team that produced multiple video series and 1,000+ recipe videos. Which garnered over 750+ million video views across various websites, social media, and connected tv platforms. • Partnered on national events including; Martha Stewart’s Wine & Food (14 cities with multiple celebrity chef activations) and Pinterest on their first-ever Creators Conference.

Ceo Grateful

Gannett | USA TODAY NETWORK ¡ Greater New York City Area

Advised the C-suite on digital growth and content strategies reporting directly to President.

Founder

FoodBlogs.com ¡ United States

Acquired by USA TODAY -------------------------------

Founder

Thanksgiving & Co ¡ United States

Acquired by USA TODAY -------------------------------------------- Thanksgiving.com - Gratitude & Family Content, Charity, Recipes, Videos, Cookbooks, Merchandise & Events

Founder, Ceo, Cmo

SheKnows.com ¡ Scottsdale, Arizona

Acquired by Great Hill Partners ::: (41 million unique visitors (comScore, November 2012)) ------------------------------- Responsible for the vision and strategy of the SheKnows brand, including managing the amazing SK staff made up of 150+ employees and 300+ freelancers in various departments (Operations, Editorial, Video, Design, Web Development, IT, Business Development, Sales, Marketing, Syndication, and Partnerships). SheKnows attracts more than 41 million unique visitors (comScore, November 2012), with editors dedicated to providing daily content for women seeking advice, information and a fresh, fun take on life. The site is among the most authoritative and comprehensive sources for women ages 18 to 54. SheKnows boasts a stimulating, well‐rounded online experience enhanced with premium video content, captivating blogs, and more. As one of the fastest-growing destinations on the web, SheKnows is recognized among the top three properties for women. Recently honored by Forbes as one of the Top 100 Websites for Women and one of the Top 10 Lifestyle Sites for Women, SheKnows also received the OMMA Award for Web Excellence as the No. 1 site for Family, Parenting, and Women’s Interests in both 2010 and 2011. SK TV's broadcast-quality video is streamed over 36 million times per month and has won Emmy® Awards in both 2011 and 2012. SheKnows.com grew to become the largest women's lifestyle destination online with 8 million+ US uniques (ComScore). SheKnows experienced exceptional YOY traffic and revenue growth while continuing to operate at very healthy net margins (53% CAGR, 40% EBITA, and 471% growth in deal size from 2008-2012). SheKnows was sold to Great Hill Partners in December 2012. It was the third-largest (in terms of dollar size) sale of a publishing asset in the last 5 years (HuffPo and BleacherReport being #1 and #2 respectively).

President, Founder of Sheknows

Evolve Media, LLC ¡ Los Angeles, California

Former sister company to SheKnows

Education

Streamwood High School

None

Master of Business Administration - MBA, Marketing/Marketing Management, General

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