Kunal Biswas

Marketing Manager

Kansai Plascon Kenya Ltd · Nairobi County, Kenya

Present

I lead Marketing, Brand Management, NPD, CRM & Loyalty at Kansai Plascon Paints across Kenya. Overseeing annual budget of USD 1.8M, I have optimized marketing spends by restructuring the strategy, driving 11% overall business growth and a 4% uplift in decorative paint sales within a single quarter. Successfully executed over 200 BTL campaigns, Brand Activations, Dealer Promotions, Tactical campaigns that strengthened customer engagement across the region. Leading a dynamic team across Kenya by aligning brand strategies and effective tactical executions to deliver measurable impact.

General Manager Marketing

Surya Group Ltd · Lusaka Province, Zambia

In 2024, I drove 43% sales growth by executing integrated brand strategies, impactful retail merchandising, and data-driven digital campaigns. Managing a $1M FMCG marketing budget, I maximized ROI across both domestic and export markets. By leading strategic media plans and campaigns, I significantly amplified brand awareness and recall. Partnering closely with sales, I strengthened product launches and trade marketing efforts through targeted BTL activations that delivered measurable business results.

Marketing Manager

Big Tree Beverages Ltd. · Lusaka, Zambia

I have successfully launched 15 FMCG brands through integrated campaigns, supported by more than 300 consumer events across retail and HoReCa channels to strengthen market presence. By building comprehensive brand strategies, marketing principles, and communication guidelines aligned with business and category goals, I delivered over 50% year-on-year volume growth. My focus on optimizing merchandise distribution, branding visibility, promotions, and retail marketing activities consistently translated into measurable results. In addition, I managed key stakeholder relationships, spearheaded loyalty programs and distributor engagements, and oversaw a $1.5M annual budget to deliver ROI-driven ATL, BTL, and digital marketing campaigns.

Brand Marketing Manager

Newby Teas - The Luxury Tea Company · New Delhi, Delhi, India

I achieved an average 20% YoY growth by driving premium brand positioning, leveraging influencer marketing, and executing impactful e-commerce promotions. I spearheaded the launch of India’s e-commerce site, optimizing the platform UX to improve conversion rates by 8%. By executing targeted promotions and retail marketing initiatives across luxury HoReCa and retail outlets, I expanded the customer base by 30%. I also developed and led multichannel campaigns that boosted brand awareness by 38% and accelerated sales growth. Leading a cross-functional team of 12, I ensured timely and cost-efficient delivery of strategic projects.

Client Servicing Director - India and Sw Asia

Bates CHI&Partners · Kolkata

Led brand communications and strategy for Coca-Cola and other major FMCG brands across India, Bangladesh, and SW Asia, successfully executing award-winning campaigns, including Coca-Cola’s largest FIFA 2014 integrated campaign and the highly acclaimed 2013 Bangladesh relaunch.

Group Account Manager - Global Operations

McCann Erickson · Mumbai Area, India

Worked with the global marketing team of Jet Airways to create innovative communication strategies to enhance brand visibility and market share of the airlines in international markets. Content planning and management for the in-flight entertainment services for domestic and international routes • Handled all advertising campaigns for Jet Airways in domestic and international markets • Worked with the in-flight entertainment team to develop content and IFE campaigns for the airline • Managed a team of highly motivated individuals and generated desired output in a fast paced, dynamic environment through effective management and attention to detail

Account Manager

Genesis Advertising Pvt Ltd · Kolkata

Brands Handled: The Times of India, The Economic Times, Ei Somoy Daily, Ami Udita Magazine Regional Brand management and communications development for Times of India Group. Launched the biggest event of the Commonwealth Games held in India in 2010. Creative, Media and Operational follow ups ensuring smooth execution