About
A born storyteller, I live in the outdoors mecca of Duluth, MN. I love putting my 20 years of insights learning to work helping clients see the world through their customers’ eyes. A seeker and innovator, I’m always looking for new tools and ways to improve processes and outcomes. My goal is to use creative methods to provide forward-thinking, impact-oriented conclusions and actionable recommendations. I put the enthusiasm and drive I’ve learned as an athlete and coach to work in my career by growing others and showing them that market research offers an ever-evolving world of opportunity. My playground encompasses both qualitative and quantitative research techniques, with a toolbox that covers the full range of modern consumer research methods (ethnography to digital shopalongs, competitive intelligence to strategic market assessment, customer experience management to focus groups and quantitative research of all types). I use innovative methods to provide forward-thinking conclusion…
Experience
Director of Consumer Insights
Carhartt · Dearborn, Michigan, United States
Present
Leading my team to provide high quality and action-oriented consumer, market, competitive, and shopper insights in support of the venerable Carhartt brand.
Vice President
MAi Research · United States
Providing fast delivery of actionable insights to clients across a variety of verticals, including CPG, product manufacturing, sports/entertainment, insurance, and others. I support my clients' needs through using smart quantitative tools from across the research spectrum, designing programs that will answer their questions and give them the insights they need to make business decisions.
Avp Customer Insights - Value Fashion Segment
Ascena Retail Group, Inc. · Duluth, MN
I ensured consistent and speedy delivery customer and consumer insights to meet the needs of the maurices and dressbarn brands of Ascena Retail Group. I partnered with executive leadership to use insights to help shape the strategic directions of both brands.
Avp Customer Insights
maurices · Duluth, MN
Director of Customer Knowledge
Maurices · Duluth
I'm privileged to develop and manage consumer research and competitive intelligence activities and provide strategic insight for the maurices and dressbarn brands of the Ascena Retail family.
Marketing Analyst
Operations Analyst
Education
Michigan State University - Eli Broad College of Business
Master's of Science, Marketing Research
Macalester College
BA, Economics and History (focus Middle East)
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