About
Dynamic, enthusiastic, and curious market research/consumer insights professional with a passion for helping organizations become more consumer focused. Ability to utilize a wide range of methodologies and synthesize data into insightful stories. Experience on both the agency side and the client side. Proficient with MS Office, SPSS and survey programming software (Survey Monkey, Cvent, Question Pro, and Qualtrics).
Experience
Senior Customer Insights Analyst
• Independently managed a path to purchase study utilizing both qualitative and quantitative methods to better understand how one of Prime’s key audiences navigates the purchasing process of selecting a PBM. Created personas to gain a deeper understanding of key audience’s behaviors/needs. Research helped inform approach to marketing communications and sales strategies. • Independently designed, developed, and executed qualitative and qualitative research studies to address business issues/needs. Utilized a member panel to gather insights on various topics. Repositioned panel to better align with business needs. • Managed customer experience surveys to measure member satisfaction and other metrics. Streamlined survey processes to be more efficient and shortened surveys resulting in a cost savings of $12,000. • Served as a mentor to others on the team.
Consumer Research Analyst
• Independently managed consumer insights for two product lines. Collaborated cross-functionally with all areas of the business. Leveraged a wide range of qualitative and quantitative methodologies to provide insights about the consumer and to aid in new product development. Continuously monitored competitors and their products. • Owned all aspects of the research process from start to finish including methodology, survey design, programming, data collection, analysis and presentation of results. Worked with external vendors as needed. Contributed to the development of annual research plans and monitored budget for two product lines. • Built consumer empathy within the cross functional teams by organized group rides, ethnographies, in-depth interviews, and consumer profiles resulting in a deeper understanding of the consumer. • Managed customer experience/net promotor studies (NPS) for multiple departments. Sent out monthly communication to teams and provided insights on what was drivi…
Market Research Analyst
• Managed all aspects of research projects including methodology, questionnaire design, survey programming, analysis, and presentation of results. Summarized data to provide actionable insights and to help departments make informed business decisions. Consulted with various departments to determine research needs; managed external vendors as needed. Continuously monitored competitors and their products. • Represented the “voice of the consumer” by utilizing and monitoring market trends. Gathered information on competitor’s products/services, marketing and positioning strategies; shared information on throughout organization. • Analyzed social media engagement of championship ring ceremonies. • Extracted, mined and analyzed data and turned raw data into useful information to aid in decision making.
Senior Project Researcher
Harris Interactive
• Manage all aspects of marketing research projects and tracking programs including study and questionnaire design, methodology, analysis, and presentation of results. Work with internal departments and manage external vendors. • Execute research projects utilizing Harris’ panel to identify consumer needs, insights, behaviors, and trends that guide brand innovation strategy, product development, and brand communications. Develop reports summarizing key findings and actionable recommendations to help clients make strategic business decisions.
Volunteer
MN Chapter of the American Marketing Association
• Volunteered on the Marketing Communications committee. Coordinated and created the Interchange, a newsletter sent via email to members. • Volunteered on the Annual Conference committee. Assisted with event program, signs, website, emails, and direct mailings. Coordinated the signage for the conference. • Volunteered on the Social Media committee.
Senior Project Director
Readex Research
• Promoted into the custom department which studies subscriber’s demographics and editorial preferences. Conducted market research to determine subscriber needs, purchasing behavior, editorial preferences and subscriber demographics to help clients maintain and increase their subscriber base. • Managed all aspects of research projects from start to finish. Developed questionnaires that met the goals, objectives and business needs of the client. Worked with internal departments and external vendors. Analyzed data and wrote final reports summarizing key findings and recommendations. • Effectively managed relationships with client, internal departments and external vendors ensuring timelines and commitments were met throughout the project.
Project Director
Readex Research
• Promoted into the ad readership department which studies advertisements in magazines. • Conducted market research to measure advertising effectiveness and engagement on print and online banner advertisements. • Managed projects from start to finish including planning the methodology, creating the questionnaires, and preparing the final reports. Worked with internal departments and external vendors. Delivered client reports before the scheduled due date. • Provided exceptional customer service resulting in customer loyalty. Consistently received high customer service satisfaction scores.
Data Analyst
Readex Research
• Created data tables and wrote logic statements to check for inconsistencies in the data. Corrected any inconsistencies and analyzed survey data. Ran crosstabulations. • Identified key findings to help clients make informed decisions on their products and services.
Sales Associate
Herberger's
• Hired as a seasonal employee and maintained a part-time position. • Won 2 awards for Outstanding Sales Performance.
Data Collector/Night Supervisor
Friedman Marketing
• Collected data using a variety of methodologies including face-to-face, observation and telephone interviews for market research firms nationwide. Gathered opinions of consumers after sampling product or hearing about a new product or service. Recruited respondents for focus group. • Supervisory duties included opening/closing office, money handling, and overseeing personnel.
Education
University of Wisconsin-Eau Claire
Bachelor's, Marketing
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