Kishan Rana

Consumer Insights Manager

Flowers Foods & Subsidiaries

Present

Senior Consumer Insights Analyst

Flowers Foods & Subsidiaries · Thomasville, GA

Data Analyst

OGC Global

• Analyzed statistical data for 27K+ surveys using SPSS and R for a client – Verizon to report customer experience KPIs such as Customer Satisfaction and Net Promoter Score (NPS). • Performed quantitative research using Data mining techniques, Linear and Multiple Regression Analysis, Penalty Reward Analysis, and impact of Key Drivers on customer satisfaction to identify areas to monitor and improve • Identified leading indicators for Brand Health Tracker study to improve Brand affinity and Switching intent • Uncovered insights based on demographic trends and cross-channel metrics using effective storytelling techniques • Maintained and serviced Text Analytics and CX dashboards to update topic structure and efficacy of system usability

Graduate Teaching Assistant

D'Amore-McKim School of Business at Northeastern University · Greater Boston Area

Dr. Ruth V. Aguilera, Distinguished Professor, International Business and Strategy with the following: • Grading and creating grading schemes for assignments for undergraduate students for the international business course • Research on the interpretation of certain types of corporate governance practices

Graduate Research Assistant

D'Amore-McKim School of Business at Northeastern University · Greater Boston Area

Assisted Dr. Nada Sanders, Distinguished Professor of Supply Chain Management with research on the following topics: • Cutting-edge research in the field of Data Analytics and Blockchain Technology • Research on Mutation and Digital Transformation initiatives • Creativity, Innovation, Intuition and Being Human in decision making • Assistance with verifying and updating statistical content in academic books

Global Consumer Insights Analyst

Hasbro · Pawtucket, Rhode Island

• Operated on 35+ projects for seven franchise brands, six gaming brands and four emerging brands across US, UK, Brazil and Mexico while managing three global vendors to optimize product development, packaging effectiveness and concept testing strategies • Maneuvered an improved DIY + Agile-Turnaround marketing research solution by introducing a vendor at 7% reduced cost that resulted in 75% reduction in survey programming time and 60% reduction in insights reporting time for the entire team followed by product use training

Product Marketing Analyst

GCP Applied Technologies · Greater Boston Area

Interpreted the P&L dashboard for senior management and leveraged sales performance tracker to provide actionable feedback and training to boost sales tactics for 50+ products • Contributed to marketing new products by prepared product descriptions and customer-facing technical data sheets and product brochures communicating value proposition and points of differentiation • Developed improved pricing strategy by leading competitive intelligence projects for the executive team to optimize the price of roofing products which is forecast to increase revenue by 10% and gross margins by 15% • Collaborated with R&D, Sales, and Marketing Communications team to re-brand packaging and labels on products to ensure regulatory compliance for the state of California • Created financial models with secondary market data to augment with an integrated product, marketing and communication strategies

Customer Service Representative

Amazon · Pune Area, India

• Improved customer servicing processes so the team could handle an average of 60 contacts per day, an improvement of 40%, by lowering interaction time from seven minutes to four minutes while simultaneously increasing positive customer feedback rate from 92% to 96%

Graduate Engineer Trainee

Mahindra Rise · Pune Area, India

• Led a team of 90 operators and three team leaders to achieve the fastest production for a hatchback car, building 5,000 vehicles in 61 days – 40% faster than the historical average • Marketed newly launched hatchback at 2016 Delhi Auto Expo, building excitement for the product with the press and fluently addressed queries from the public • Worked in cross-functional teams across various departments to solve critical bottleneck problem to improve production line effectiveness. • Won a 1st prize at an Industry Level Case study Competition, representing Mahindra and competing against other big giant companies in Pune City’s Chakan industrial estate region.